An Interview with Shi Daixin, General Manager of Zhengtai Instrument Co., Ltd.: Advocating the Spirit of the Tradesmen
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Media: 2016 was the first year of the “Thirteenth Five-Year Planâ€. Zhejiang Zhengtai Instruments Co., Ltd. (hereinafter referred to as “Zhengtai Instrumentâ€) also prepared the “Thirteenth Five-Year Plan†and formulated the development strategy. What do you think is the significance of a development strategy for a business?
Shi Yuxin: I think the company is like a ship sailing in the commercial sea. A company with development plans is equivalent to having a navigation device installed on board. Companies lacking navigators lack predictability, which is short-sightedness. Short-sighted companies are prone to bankruptcy. Enterprises with correct and predictable development plans will be able to sail and sail smoothly. Therefore, there are no other choices for doing business. Only refusal of short-sightedness and short-term behaviors are not eager for quick success and daring to give up.
Chint Instrument, who sailed in the “Commercial Seaâ€, continued the company’s “13th Five-Year†development strategy and planning, and once again replaced the vessel with an advanced “Navigation Instrument†and chose “Visionâ€. Rejected the "short sightedness", concentrated resources allocation, strengthened confidence, played the role of a "navigator", focused on one direction and followed his own way of voyage.
Media: Corporate Culture As a company's soft power is also very important for companies. How do you understand corporate culture? What is the corporate culture of Chint Instrument?
Shi Yuxin: Corporate culture is the root and soul of a company, and there must be new elimination of the new normal. Some companies soon entered a new normal state of development, and some companies went out of business. Some companies, such as Chint Instrumentation, have long recognized the need to build an economic platform with knowledge, and to make light capital economy and heavy knowledge economy practices. We take the path of development combining capital economy and knowledge economy, let profits be shared, and talents retained so as to achieve a marriage between the capitalists and the “roots and souls†of intellectuals and promote the “responsibility culture, transcendence culture, and sharing cultureâ€. Culture, promote corporate attitude of struggle, giving and fighting.
The media: You just mentioned talent. Talent is really important for a company. What is your view of talent?
Shi Yuxin: We follow a consistent mechanism for employing people, which is the “three highs and one low†strategy I proposed: that is, through “high-income†aggregation of “high-quality†and “high-skilled†talents, so as to realize the operation of the enterprise. "low cost". To hire outstanding graduates with high salaries, to bring new ones, and to eliminate backward people. It is also a low-cost practice for companies not to raise lazy people, mediocre people, and people who don’t have enough responsibility.
In addition, I advocate that companies take the "rich employees and strong enterprises" road, employees are naturally rich companies, so that the hard-paying, value creators have a return. Let the talents not lose out, take the pragmatic and striver-oriented, establish a basic and reasonable performance appraisal mechanism, lean toward the value creator, identify those who dare to be responsible, surpass the past, contribute to the value of the work, and provide good employees with competitive compensation in the industry. And a good development channel to achieve revenue sharing between employees and companies, motivate employees to continue fighting.
If employees do not fight, don’t pay, or fight, the company will decline. The road to hard work is hard, and the benefits of the company to its employees are first and foremost. The happiness of employees is based on contributions and achievements, and the fighters are happy and happy because of their sense of accomplishment and high income. As the head of the company, I think so and do so.
Media: As a successful entrepreneur, what is the secret of your organization operating a business?
Shi Yuxin: I think the policy is very important when organizing and operating a company. Different companies have different approaches. Chint Instrument, as an enterprise in the energy measurement industry, has always adhered to our operating principle, which is to “consolidate manpower, enrich employees, strengthen enterprises, optimize the system, improve the mechanism, and govern enterprises according to the system, classify management, lead the market, and provide technical support. Integration, quality of strong enterprises, based on domestic, top Xinjiang International "as the operating principle. Adhere to the “reasoning, logic, and judgment†method of doing things to ensure that you are aware of the correctness and correctness of your thinking. You want to understand and think accurately and do the right thing.
Media: As a technology-based enterprise, good products and technologies are the guarantee for the survival of enterprises. What experience can you share in the operation of products and technical capabilities of your company?
Shi Yuxin: As an innovative technology company, it should first be borne in mind that the poor quality of research and development is a shame, and the quality of products is a shame. It is also a shame for a company to make no profits. We have long realized that companies rely on low-cost competition not far away, "professional, refined, and strong" is the company's development steps. Our goal is to create a lucrative R&D team with talent pools and technological innovations that are market-oriented, supported by technology, and focused on technical resources to support the original products, because only relying on strong technical strength can we get rid of low-price competition. .
Companies should advocate for valuable innovation and oppose blind innovation. Without technical innovation, there will be no truly competitive products and there will be no market. There is no profitable price war, and companies must make profits if they want to survive. Profits can only come from users. Therefore, it is necessary to increase investment in user value creation capabilities. Only in this way can companies be profitable. Unprofitable companies will not have the money to invest in the construction of comprehensive competitiveness. This is a simple reason to do business. The company should guard the "craftsman" spirit. The pursuit of effective growth and the pursuit of sustainable development require the spirit of perseverance and perseverance. I believe that doing one thing with one life is success. The key to success lies in the dedication, dedication, and willingness to pay. Only relying on long-term, hard work that ordinary people can't understand and endure can continue to remove competition barriers and allow users to ultimately choose our products. I think this is also the wisdom of business survival.
Media: Just now you mentioned the customer. The customer's demand is the source of the company's order. What kind of mentality do you hold when doing business marketing and maintaining customer relationship?
Shi Xinxin: The problem of sales mentality Every year I have to talk with our sales staff. It is the first thing to do when we do sales. No matter if the customer gives you business, don't be angry. You must understand the difficulties of others. It is necessary to use the methods of monks and auspices to do sales work. The sentence “Nambum Amitabha Buddha†protects the donor. As long as you persist, you will be able to impress the donor and you will succeed in reaching the rice. Don't curse the donor because the donor did not give you rice. Another mentality is that users will always be right, and it is our suspicion that it is wrong. In order to make a market with a conforming and perceptual attitude, one must first strive for profit after the market site, focus on the market, and work on the customer. Only by leaving the value to the user can the profit be put into his pocket.
Media: In 2016, the downward pressure on China's economy is still relatively large, and the overcapacity in the industry is serious. In such a difficult period, what kind of survival strategy do you think companies should adopt?
Shi Yuxin: In such a period, companies must first realize that the era of creating profits from scale is gone forever. Enterprises must practice smart manufacturing and quality reduction, take the road of quality and efficiency development. The development of the era compels us to use information management tools because it brings great convenience and benefits to the company. The integration of "two changes" is a long-term work, and the digitization of enterprises is gradually realized through the integration of "two kinds of changes."
I don't think the sharpening knife will cut the firewood. High-quality, appropriate cost, and short delivery time are the goals of manufacturing management; pre-production and production quality control are the key links in manufacturing. Sharpening is grinding on information management and intelligent manufacturing equipment to make the quality of manufacturing process traceable. Creation is the creation of a person. The quality of a product also affects the quality of employees involved in product manufacturing. Good employees make good products and good products make good companies. Therefore, companies should have a sense of cost and efficiency, problems and awareness of reform, work simplification and awareness of standardization, a sense of overall and integrated, and people-centered awareness. Only in this way can companies survive in the fierce market competition and harsh economic conditions.
Material Selection:
1. Frame: 2MM thicknesses cold-roll Stainless steel.
2. Motor: Germany SEW brake motor (outer), power 0.75KW, power supply 220V.
3. Control system: Imported Japan Mitsubishi converter and PLC to control of electric box (150%1HZ)
4. Opening & closing speed: 0.6-1.5m/s (adjustable).
5. Safety Device: Korea Photocell Sensor, emergency stopping reaction when sensing obstacles.
6. Curtain: France high-density polyester fiber and the surface coating processing, thickness 0.8MM, variety colors can be chose: Red, yellow, blue, green, orange, gray, white, transparent, etc. Tensile strength: 4000/3500N/5cm, tear strength 600/600N. Fire-proofing level: German standard DIN75200 Usage temperature: -30 ° C +70 ° C.
7. Wind resistant: The Aluminium alloy Reinforce Girder to increase wind resistant effect.
8. Curtain replacement function: Aluminium alloy Reinforce Girder is loaded between 2 pieces Curtain, can be replaced easily if any curtain broken, save your cost.
9. Transparent window: 1.2MM thickness transparent PVC window, size and location is up to your request, more safer.
10. Seal: Seal brush are Installed inside the guides, and the special bottom design, to fit any uneven ground.
11. Cotrolling way: Push button + radar sensor, very convenient.
12. Limiting Switch: Mechanical limiting switch, easily and exactly.
13. Emergency STOP: With emergency stop button on control panel, can stop easily by
Hand once disconnect or accident
14 Fault recovery function: All Hongfa's production is with fault recovery function, system will self-recovery after power cut off.
15. Delivery time: About 7 business days with contract and deposit confirmed.
16. Pyament item: 50% before production, and the other 50% before shipment.
17. Warranty Details: We provide 12 months warranty for all doors and accessories (except man-made disasters, Irresistible natural disasters, ect^).
We have many professional engineers with rich experience, qualified products, perfect service system, and good cooperation relationship with many famous companies.
We have the best solution for you, and we provide all the support you need to achieve optimum results, or value, or both, from whatever products you buy.
We provide 12 month warranty for all product and accessories. And custom made door size/color/material.