BYD layout "Qin" "Tang" "Han" New energy car turned over to be tested
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Is BYD still the car company in the eyes of the industry who is playing the "new energy banner and selling petrol cars?" The past may be, but Wang Chuanfu is now working hard to reverse this external impression.
This BYD President's schedule for the beginning of the new year of 2014: On January 7, he discussed with the Hunan Provincial Party Committee Secretary the promotion of new energy vehicles; from January 8 to 11, he received the delegation of the Political Bureau of the CPC Central Committee and Vice Premier of the State Council Ma Kai. BYD examined the new energy automotive industry; on January 15th, it discussed with the Chaozhou Municipal Party Committee the promotion of the application of urban bus-electricity and related investment cooperation projects.
In fact, BYD's efforts to accelerate the layout of the new energy automobile market is only a microcosm of the development of the domestic new energy automobile industry. As the development policy of domestic new energy vehicles becomes more and more clear, more and more car companies are beginning to place greater energy on new energy vehicles. However, at a time when local protectionism is difficult to break and the core technologies of new energy vehicles are difficult to improve, it is still unknown whether many car companies that are pushing for new energy products in 2014 will usher in the spring.
Brainer <br> <br> In the individual view, over the past decade the development of the traditional automotive business, BYD has proven that independent brands want to reverse a joint venture brand "clamp" It is difficult in this area, and its own brand of this negative situation Will continue for a long time. Based on this, the next strategic thought that Wang Chuanfu set for BYD is to steadily advance the traditional automotive business while new energy vehicles need to assume the responsibility of raiding the joint venture's flanks.
According to Wang Chuanfu’s predictions, the new energy automotive industry is now about a 20-year transition period from “fully electrifiedâ€, and pure electric and dual-mode hybrid technology will be the main force during this period.
Therefore, after the "Qin" plug-in hybrid vehicle that was listed at the end of 2013, BYD will also launch hybrid vehicles "Tang" and "Han" equipped with the latest technological achievements of its new energy in the next two years.
In fact, the layout of BYD in the field of new energy vehicles is only a microcosm of the development of the domestic new energy automobile industry. In November 2013, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the National Development and Reform Commission organized experts to review and evaluate the new energy vehicle applications and applications announced by various localities and confirmed that 28 cities or regions were the first to promote the use of new energy vehicles in cities. This means that the development of new energy vehicles began to formally transition from "demonstration applications" to "promotion and application."
In the face of favorable policy, domestic new energy car companies are all moving. According to Chen Ping, deputy general manager of Chongqing Chang'an New Energy Automobile Co., Ltd., it was revealed that by 2015, Changan Automobile will popularize weak mixes on all passenger cars, and gradually strengthen the research and production of medium-mix and strong mix.
In addition, in 2014, Dongfeng Motor’s new energy passenger vehicle plant plans to put into production two E30 and E30L pure electric vehicles; Great Wall Motor also plans to officially launch the Haval H7 hybrid production model at the end of 2014; FAW Toyota has also Announced that its joint venture's own brand will be named "Langshi" and will be listed in the first half of 2014, mainly to build new energy products; Dongfeng Nissan Kai Chen "Chenfeng" pure electric vehicles will be officially listed for sale in 2014.
Favorable policies <br> <br> of course, whether BYD, or other new energy auto companies, in order to achieve the popularization of new energy vehicles in the country, central and local governments still need to give more support in terms of policy .
“Since 2013, domestic electric vehicles have entered the stage of industrialization promotion and market promotion. With the introduction of energy-saving and new energy automobile industry planning, more measures have been introduced at the national level, including the “12th Five-Year Planâ€. During the period, the country’s science and technology plans, innovative projects launched in 2013, and a new round of new energy demonstration and new policies all promoted the industrialization of electric vehicles as a whole.†said Hou Fushen, Minister of Technology Development of China Automotive Engineering Society.
However, due to the imperfect infrastructure construction for popularizing new energy, and the fact that the pilot cities have different levels of “hidden terms for local government to restrict foreign brandsâ€, the development of the new energy vehicle market has also stagnated. At the same time, in each pilot city, it still depends on the specific implementation rules of the local government.
In September 2013, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Science and Technology, and the four ministries and commissions of the National Development and Reform Commission formally issued the "Notice on Continuing the Promotion and Application of New Energy Vehicles" (hereinafter referred to as the "Notice"), which set a field brand to occupy. 30% hard regulation of local promotion plan.
At the beginning of the Chinese New Year in 2014, Ma Kai, member of the Political Bureau of the CPC Central Committee and Vice Premier of the State Council, came to BYD to investigate the development of new energy vehicles. During the period, Ma Kai said that “accelerating the development and development of new energy vehicles will not only effectively relieve the pressure on energy and the environment and promote the sustainable development of the automotive industry; it will also help accelerate the transformation and upgrading of the automobile industry, foster new economic growth points and international competitive advantages. Determined to put the new energy automobile industry into a stand, and gave the new energy car companies great confidence.
Turn over remains to be verified <br> <br> However, for new energy auto companies, favorable policy does not mean a larger market gains.
In fact, due to the differences in the development of the new energy vehicle industry in each node in the past, this has also led to the national government's new energy vehicle development policy is constantly adjusting and changing, which is new to domestic The long-term development of the energy automotive industry has a certain impact. "After the introduction of the national policy, domestic new energy auto companies may also adjust their priorities according to the policy. This follow-up strategy is also not conducive to the long-term development of the industry and the company itself." Hou Fushen believes that new energy auto companies should avoid The long-term follow-up of policies has gradually shaped the company's own long-term development model and strategy.
According to the statistics of the China Automobile Engineering Society, from 2009 to 2013, the cumulative production of hybrid vehicles (including plug-in hybrids) and pure electric vehicles in China reached nearly 90,000 vehicles. For the whole year of 2013, the output of the above three types of domestic vehicles was 36,000. According to the “Energy Conservation and New Energy Vehicle Industry Development Plan (2012~2020)†promulgated by the state in July 2012, the proposed goal is to achieve a cumulative sales of 500,000 electric vehicles in China by 2015 and 500 in 2020. 10,000 cars.
“From the national new energy vehicle development plan introduced in 2009, by the end of 2012, the first round of domestic new energy vehicles demonstration period was over, and a new round of demonstrations has only just started. In the first round of demonstration period, 25 demonstrations In the city, 27,000 new energy vehicles have been demonstrated and promoted, but commercial vehicles have accounted for nearly 15,000 of them. The sales of new energy vehicles for personal consumption are still small, said Hou Fushen.
Jia Xinguang, a well-known analyst in the automotive industry, also believes that there are nearly 100 automobile manufacturers in China compared to the foreign new energy automobile industry. Each company has its own new energy model. In foreign markets, there are several new energy models for Nissan, GM, and Toyota. Repeated investment also makes the resources of the domestic new energy auto industry too dispersed, which is not conducive to the formation of strong competitiveness.
“In addition, the lack of core technologies for new energy vehicles such as batteries is also a “plain injury†faced by the development of domestic new energy vehicles, and it will take some time to upgrade. The economic types of new energy vehicles, especially batteries, are relatively high. The cost is not yet acceptable to ordinary consumers.†Changchun Yongkang, a researcher at the Changshu Hezhong Environmental Energy Technology Research Institute in Jiangsu who has long paid attention to the development of the new energy industry, believes that in the long-term future, the domestic new energy automobile industry will still need to adopt core technologies. Breakthroughs as a major task, the national policy should also encourage car companies to develop common technologies at the core technology level of new energy.