Recently, a joint venture company jointly established by Guangdong Jinda Technology (Heyuan) Co., Ltd. (hereinafter referred to as Jinda) and Japan Denso Denso (hereinafter referred to as Denso), Guangdong Jinda Denso Cold Chain Equipment Co., Ltd. The opening ceremony was held in Heyuan, Guangdong. Jinda chairman Yuan Xudong, Denso chairman Gu Chuan and several leaders of both companies, as well as suppliers, user representatives and industry experts from across the country, witnessed this moment.

Mr. Yuan Xudong, Chairman of Denso JV

Speaking of this joint venture, this has a very big impact on the domestic refrigeration equipment market trend, and it is even very likely to break the existing market structure, because both sides of the joint venture are leaders in this field, not "good class". .

Jinda: It is already the first supplier of refrigeration equipment in China

Founded in 1995, Jinda has more than 20 operating hours, but it has achieved remarkable results. According to Yuan Xudong, Jinda has become China's first, Singapore second, the United States third, and Australia's third refrigeration equipment supplier. The company’s headquarters is now located in California, USA. In the United States, Australia, Dubai, South Africa, Thailand and Hong Kong have branches, 8 domestic subsidiaries, more than 100 overseas employees, more than 1,000 domestic employees, has formed a "cold chain technology, new energy air conditioning, new materials" And other three core industrial structures.

Mr. Tanigawa, Chairman of Denso Club

Especially in recent years, Jinda is targeting the “first-kilometer-first” cold-chain logistics “smart mobile cold storage”, and the “mobile cold-chain treasure” and “portable cold chain treasure” launched for the “last mile”. “Perfectly addressing the long-term disruption of the “first 1km” and “last 1km” distribution problems in the cold chain logistics industry in China is highly epoch-making innovation.

After more than 20 years of dedicated development, Jinda has built a development framework that runs through the whole industry chain of the whole cold chain. It provides customers with simple functional services for cold chain equipment, and provides extended platform, consulting, financing, information and management services. , is committed to providing customers with a full range of cold chain solutions to improve the value chain, and forms strategic partnerships with customers for risk and benefit sharing.

Denso: The world's top automotive parts and systems supplier

It is also a great company for the joint venture with Jinda. After more than 60 years of development, Denso has become No. 1 in Japan's auto parts and systems field, and it is also one of the world's top suppliers of automotive parts and systems. Currently,

Denso has 184 affiliates and 120,000 employees in more than 30 countries and regions around the world. Its global combined sales amounted to 187.4 billion yen, ranking the 293th among the world's top 500 companies in 2015. It can be said that Denso can stand out in the highly competitive auto parts market. In addition to adhering to the quality that Japanese products rely on, the rich product category is also a key factor. This richness includes refrigeration equipment. Although it has only been entering this field since the 1970s, Dentsu has not only rapidly become the leader in Japan's domestic market, but also has become a leader in the world with its consistent earnestness and perseverance. After entering the Chinese market, Denso's refrigeration equipment was soon recognized by domestic users.

Denso reached the opening ceremony of the joint venture company

However, subject to the fact that there has been no domestic manufacturing company, and the price of imported equipment is too high, the market share of electric equipment in the domestic market is far less than that of other auto parts and systems. Therefore, in 2013, the person in charge of the electric freezing machine business department said in an interview with reporters that he hopes to realize the localization of electric refrigeration equipment. On the one hand, it can provide output to meet the needs of the domestic market, on the one hand, it can reduce the price in line with domestic User needs. Finally, this wish came true on this day.

Strong and strong, 1+1 must be greater than 2 to open a new empire

In China, with the continuous improvement of food and drug safety awareness, the demand for low-temperature transportation systems in the country is constantly increasing. The system can effectively strengthen the temperature management of foods from the place of production to the place of sale. It can be foreseen that car refrigerators will be representative of the future. The freezer market will continue to expand. Therefore, the formation of a joint venture company, Jinda Technology has a wealth of product lineup, cost competitiveness and electrical equipment has always been a combination of cutting-edge technology, excellent quality, and contribute to food safety and security. At the same time, based on this, the joint venture company will also be committed to further expand its global cold transportation business.

However, the joint venture is not as simple as it is supposed to, because it involves the integration of the parties in all aspects of corporate culture, production methods, management processes, and market vision. Problems in any one part will make the prospect of this joint venture overshadow. A layer of shadow, after all, such failure cases are numerous in the country.

In this regard, Yuan Xudong and Hasegawa both fully and soberly recognized each other and expressed their determination. However, in the opinion of reporters, the common goal of becoming the third force in global cold-chain equipment is an important factor for both parties to come together and continue. As we all know, in the global cold-chain equipment market, the two major US companies, Carrier and Cold King, firmly occupy the leading position. If only Jinda or the ability to install individual companies, it may be difficult to pose a threat to their status. Even if you have this, it may take quite a while. However, if Jinda and Denso can unite and use what they are good at to make up for each other's shortcomings, it will definitely have a 1+1>2 effect, and it will become easier to achieve the ultimate goal. , And such success may not only open up a new pattern of global cold face equipment market, more likely to create a brand new empire.

It is with such a possibility that the joint venture is even more exciting!

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