The “Energy-saving and New Energy Vehicle Development Industry Planning (2012-2020)” (hereinafter referred to as “Planning”) promulgated by the State Council is just like a breeze, which has awakened the depressed auto industry and the confused consumer. "Planning" did not retreat in the temperature, Toyota in cooperation with BMW research and development of new energy vehicles, BYD established the first electric car brand "Teng potential" and other news came one after another. For a time, electric cars became a hot spot in the general public. China started late in the automotive industry, but in the field of electric vehicles, China and the international community are on the same starting line and are in the same period as the technological window. According to the China Electric Vehicle Research Report recently released by McKinsey & Company, the maturity of China's electric vehicles in these two years has fallen by two places in the global ranking and is currently the fifth highest level in the world. As we all know, the problem of non-renewable oil resources and inevitable environmental problems will eventually lead to the end of the era of gasoline engine dominance.

The deployment of new energy and new energy vehicles by leading companies is a general trend, and the giants of major companies have gradually taken actions to create a place for new energy vehicles in the future. Or industrial alliance to seek technical cooperation, such as Toyota deepening cooperation with BMW in new energy, Opel announced on June 21 to deepen cooperation with Citroen; or use brand power to launch new electric products, such as BMW launched the first pure electric vehicle i3 and It will be sold in China in 2013. Smart has recently released a pure electric production version of its Fortwo city car; or investing heavily in technology research and development. For example, Lifan recently said that it plans to invest RMB 670 million in new energy and Porsche will increase investment in new energy.

Policy Support for New Energy Development China began to develop new energy vehicles as early as the 1992 Eighth Five-Year Plan, which was later included in the “863” Plan. Since 2009, the “Ten Thousand Cities” project has been successfully implemented. In the 10 years of Expo Park, 1,147 new energy vehicles have been successfully demonstrated for more than 6 months. This year, Premier Wen Jiabao mentioned on many occasions “Strive to cultivate” and “vigorously develop” new energy vehicles. The “Twelfth Five-Year Plan” plans for new energy vehicles to be open, green, and open, and new energy buses are formally established in Wuhan. In Suzhou, Inner Mongolia and other places, the "Plan" recently announced has reduced the purchase tax for new energy vehicles by 10%. The series of policies shows that in the new energy market, China will use the money in the past. The "passive change of technology" has become the master of mastering core technology chips.

According to statistics, in the first quarter of this year, the Toyota Prius hybrid sedan was ranked third in sales volume of 247,000 units. At the same time, hybrid power has become the “focus point” for Lexus to make its presence in the Chinese market. Sales of the Lexus hybrid entry-level model CT200h in China reached 1,456 units in March, and hybrid vehicles accounted for 25% of Lexus’s sales in the month. The average monthly sales volume reached 1100. Vehicles, and the brand's hybrid model RX450H sales in China can also view. The new generation of Camry Hybrid Jureui sold 60,000 yuan less than its predecessor, and its sales have also increased substantially. In the period when pure electric technology is still difficult to break through, hybrid models are easier to market.

People accept new energy models. Deloitte, one of the world's top four accounting firms, made a survey of electric vehicle consumers globally in the first quarter of this year. The results show that half of the Chinese consumers surveyed consider themselves potential to purchase or lease electric vehicles. Taste new, while the figure in Europe is 16%, the United States 12%, Japan 4%. Recently, an online survey by Tencent on the “Development Market for New Energy Electric Vehicles” shows that after the policy, 80% of consumers are willing to buy new energy vehicles, and 87% of consumers believe that with the advancement of technology, battery prices will be reduced to affordable prices. Accepting the interval, 81% said that if the price is not a problem, it will buy a pure electric car. It can be seen that the degree of acceptance and acceptance of electric vehicles by Chinese consumers is already high.

Compared with traditional automobiles, Chinese auto companies have the basic technical conditions for guiding the development and progress of new energy vehicles in the control of new energy technologies. China has a large proportion in the global automotive market. Combined with the above conditions, it can be predicted that China is marching towards the electric era!