In recent years, the operational difficulties of the machinery industry have increased significantly, and the pressure to change the growth mode has also been increasing. However, under the influence of the market forcing mechanism, industry restructuring and transformation and upgrading are gradually accelerating.

From the comparison of the year-on-year growth rate of main business income and profits in the first three quarters, it can be clearly seen that the industries with close relationships with consumption, informatization, and automation are developing faster than the typical investment products industry. It can be seen from this that the automotive industry with the largest proportion of total volume grows faster this year, which is the main industry that boosts the growth rate of the machinery industry; the growth rates of sub-sectors such as agricultural machinery, instrumentation, and basic components are also higher than the average growth of the machinery industry. speed.

Correspondingly, the typical investment product industries (such as construction machinery, machine tools, heavy machinery, power generation equipment, etc.) are generally in poor conditions; in some of these industries, output does not necessarily fall, but main business revenues decline and profits decline. It is even more obvious that "there is no shortage of living, and the efficiency has fallen sharply." The reason for this is that the expansion of production capacity in these industries has been severely excessive. Once the market has cooled down, competition has become more intense and product prices have plummeted, leading to a substantial decline in efficiency. "Compared to the decline in the amount of machine orders and sales revenue, the decline in corporate profits is the reason that makes them more uneasy." Luo Baihui, chief analyst of Jinmo Machine Tool Network, said that from the machine tool industry analysis, the low-end machine tool market profits are meager Indisputable facts, while the import value of high-end machine tools is still high. Under the circumstances that the overall market demand of the industry is low, machine tool companies are undergoing transformation and upgrading under the impetus of the market, while the mid-range market is the hot spot of competition. The difficult conditions of slowing demand, overcapacity, rising costs, and falling prices are unlikely to improve significantly in the short term. Although the industry has strengthened its efforts and made some progress in terms of structural adjustment, promotion of upgrading, and strong management, the profit rate has yet to reverse the decline. This grim reality warns us that the pace of industrial transformation and upgrading must also be accelerated and efforts must be made to increase production efficiency and reduce resource consumption.

It is expected that the machinery industry will continue to maintain a relatively stable and relatively low growth trend in the coming years. It is expected that the growth rate of production and sales will be roughly 10% to 15%, the profit growth will be roughly 10%, and the increase in export earnings will be estimated at 5% to 10%. %.

Not only is the domestic scale company putting the market's focus on here, but some newly-entry industry upstarts have also targeted the breakthrough here. After all, mid-range machines are more likely to form batches and scale. At the same time, foreign brands have also accelerated the layout of the Chinese market.

Wilfried Schaefe, executive director of the German Machine Tool Manufacturers Association, said that China is an important German exporter and accounted for nearly 30% of German exports in 2012. According to the data, the value of the German machine tool industry in the past year was approximately 8.3 billion euros, of which more than 2.4 billion euros were orders from China.

Although the export value of the German machine tool industry fell by 3% in the first half of this year, the value of exports to China increased by 6% or 27% of the total, making the German machine tool industry pay more attention to maintaining its market share in the Chinese market. With the development of Chinese machine tool companies, German companies face strong competition from Chinese companies in the mid-end product market. Because the gap between the two countries' technological levels is relatively small in this area, the services provided by Chinese companies to customers are better.