"Our questions and products needed by the market will be implemented and feedback by you for the first time. We will provide satisfactory answers. We will expand overseas channels to the greatest degree and we will spare no effort to support Double Star tyres ..." Talking about the recent work of Binary Tire overseas, Russian customers Deeply touched.

After the first batch of customer innovation seminars in the market of Twinstar Tire in 2014, the Overseas Development Center of the Twin Star Tire Division collaborated with relevant departments to formulate specific measures. Overseas customers actively cooperated to jointly develop and expand valuable products and channels to create a market reputation and win customers.

Create valuable products

Customer satisfaction is the working standard and market demand is the direction of work. The Overseas Development Center thinks about the problem from the customer's point of view, takes the customer's needs as the direction, listens to the customer and the user's voice, and creates the customer's demand product. For example, in the recent communication with local customers in South Africa, we learned that at present, some local semi-steel light truck tires are hot, but Twinstar tires do not have this specification. In order to meet market demand and create value with customers, the Double Star Tire Division, the Overseas Development Center and the Academia Sinica immediately met to discuss the market demand information provided by the customers, and to develop and design the product at the first time, and provide a rendering for the customer's reference. Confirm that early research and development and early production will be guaranteed after the project is approved, allowing customers to benefit early. Customers also continue to visit the local market to promote the advantages of the product, expand the demand for semi-steel tires of this specification, and strive for orders with maximum value. South African customers are pleased to say when they talk about products that have recently been put on the market: “Doublestar tires meet our needs from the perspective of our products and the products really meet the needs of the market. We are confident that we will achieve our 2014 sales target.”

Co-existing valuable channels

Getting the most valuable orders requires valuable products and creating valuable channels. Overseas development centers have won the trust and support of customers with on-demand supply of products and services. Customers have set strategic targets for development needs and have made every effort to expand valuable channels. For example, after the Russian customers returned to China, the Overseas Development Center actively communicated and analyzed the local potential market and expanded sales channels. He first called on the regional agency to promote Double Star tires as the first brand and the only cooperative brand of Chinese tires in the region. The procurement ideas of distributors and agents were promptly collected and communicated in a timely manner, so that some retailers with a wait-and-see attitude had firm confidence in cooperation after they understood the overseas development strategies and product strategies of Double Star Tire. He also continued to adjust the customer base and chose to focus on training regional agents with deep feelings of the Double Star brand and increase performance encouragement. At the same time, two additional branches were established in Russia to expand the development of remote areas, actively communicate with end customers, collect best-selling product information and feedback to factories, and increase support for regional agency advertising investment. By helping customers expand valuable channels, Russian customers have established the confidence to “make Double Star tires the No. 1 brand in Russia” and are doing their best to become the most loyal partners of Double Star Tire.

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