China's 500 Most Valuable Brand Certificates

The list of "China's 500 Most Valuable Brands" is based on the monitoring report of World Brand Lab based on financial, consumer behavior and brand strength. Occupy the top list brands, they are all China's "national brand", but also entered the world-class brand camp.

Established in 1921, the Double Star Group is China's earliest rubber company and is currently the only state-owned listed company with both tire manufacturing and tire equipment manufacturing capabilities in China. In recent years, we have started environmental protection relocation and a new venture for the second time. Under the guidance of the “Double Star World Famous Brand” development goal and the “First, Open, and Innovative” strategic policy, we will focus on business model innovation and advance the “threeizations” strategy. Practice Industry 4.0 and actively explore new ideas for the development of the ecosystem of Tire IoT (Service 4.0+Industry 4.0), and quickly achieved the transformation and upgrading from traditional tire manufacturing companies to Internet companies.

Service Leading Fast-Acting Win-win Double Star has taken the lead in the industry and user needs, taking the lead in reform and innovation, targeting the first brand of service in China's tire industry, the first to implement “0 delay rescue” service, and the first to open a 24-hour service hotline 400- 017-6666, the first to launch "mobile star service vehicles," completely subvert the industry rules and create a new normal service. In 2014 and 15 years, DoubleStar was awarded the “Outstanding Contribution Award” of China Quality Miles tire industry, and the only one who won the “Service Quality Innovation” Award in the tire industry for two consecutive years. It was designated by the China Automobile Maintenance Industry Association Auto Repair Parts Working Committee and took the lead. Drafted the first national standard in the field of tire service, "Standards for after-sales service of tire products". Through diversified and differentiated services, it has set a good example for the transformation and upgrading of service in China's tire industry, and has become a well-recognized service brand for users.

Development Demand Products High-end, High-differentiation, and High-added-value Double Star In accordance with the concept of “developing user resources instead of developing products”, users participate in product interaction, design, and experience, innovate products with subdivided value proposition, and accelerate product development. The differentiated innovation will create the most competitive products, such as high-end, high-differentiation and high added value, to meet the demands of users. In particular, the global leading and fully-opened “Double Global R&D Center and Graphene Tire Center Laboratory” under construction will provide important technical support and R&D protection, leading the frontier products and technology trends in the tire industry, and promoting the development of industrial transformation. deep influence.

At present, the “Wild Master” series of safety tires launched by Double Star has excellent puncture resistance and striking performance, especially the highlights of the shield sidewalls, which can reduce the damage rate of sharp objects in tire collisions, plus the self- Repair technology applications to reduce the risk of flat tires. In addition, KINBLI (Jinpower) resistant to puncture mining mines and super wear-resistant long-distance truck tires, snow tires, mud tires and other products, leading the tire development trends, users and industry experts have been recognized and highly evaluated.

Pattern Innovation Transformation and Upgrade Double Star responds positively to the reform of the central supply side, from effective supply to demand creation and brand creation. In the industry, it took the lead in creating a “three-mode management model” of market segmentation, organization platform, and business unitization; innovative supply-side reform model, seizing the opportunity for transformation of the Chinese tire industry, and jointly launching the first tire industry with Ping An Bank Industrial funds, renting and hosting Drepo, difficulties in the integration of operating Hengyu tires, and eliminate backward production capacity and products, and accelerate the strategic layout of the Chinese star tire market in China.

At the same time, in the wave of “Made in China 2025” and “Internet+”, based on the global integration of resources, we will join hands with internationally renowned companies such as HF, Siemens, and Swiss ABB to create smart equipment brands and raise the level of Chinese tire manufacturing. Recently, the Ministry of Industry and Information Technology released the list of pilot companies for the integration management system of the two companies in 2016. Double Star is among them, demonstrating that the industrialization and information integration of enterprises has been recognized by the authorities.

To create a Tire IoT ecosystem to take the lead in the new round of tire industry restructuring and reshuffling, and to meet the needs of users in the Internet era for products and services, Double Star established the "Service 4.0" automotive aftermarket ecosystem and " Industrial 4.0" manufacturing ecosystem. “Service 4.0” ecosystem, namely O+O/E+E, seamlessly connecting online and offline, nowhere on the road, from user interaction to user experience, transactions, choice of service methods, practical door services, service evaluation, Achieve full-flow closed loop. It also enables the sharing of other products and services from Double Star tires to other brand tires to the automotive aftermarket. Overturned the traditional agency model to achieve zero distance with users and from "sell products" to "sell services." In the “Industry 4.0” ecosystem, Double Star took the lead in setting up a truck and truck tire industry 4.0 factory in the world, breaking the traditional centralized production method, focusing on the mass customization of users, based on product modularization, production leanness, and integrating global advanced The information and communication technology, digital control technology, and intelligent equipment technology realize enterprise interconnection, organizational unitization, processing automation, production flexibility, and manufacturing intelligence to achieve green, high quality, high added value, and high efficiency. Industrial 4.0 model factory to improve the level of China's smart manufacturing, providing services for the transformation and upgrading of the industry.

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