FAW Jilin Micro-vehicle production and sales of 120,000 in 2011 will be launched Jiabao, Senya new models
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On January 5, 2011, FAW Jilin Motor's 2012 Business Annual Meeting with the theme of “New Growth and Mutual Growth†was held in Xiamen. FAW and representatives from more than 200 dealers from across the country attended the conference. The salesmen of FAW Jilin Automotive gathered together to review the achievements made by FAW Jilin Automotive over the past year and witnessed the powerful award ceremony of FAW Jilin Automobile.
At the annual business conference, FAW Jilin Automotive made a comprehensive summary of the marketing work in 2011 and made concrete arrangements for marketing work in 2012. In 2011, FAW Jilin Automobile under the strategic guidance of China FAW "Micro-vehicle wins, FAW wins," to carry forward the fight, grab, contention, courage to innovate, dare to open up, fight sales in the market, in the case of negative growth in the micro-car market In particular, under the dual influence of the withdrawal of stimulus policies and macro-control, FAW Jilin Automobile achieved the goal of producing and selling 120,000 vehicles and maintained market share.
In 2012, FAW Jilin Automotive set a target of 160,000 guaranteed vehicles and a market share of 4.6% to compete for 180,000 vehicles. In order to achieve this annual goal, FAW Jilin Motors continued to implement plans for network expansion, Qiangwang, and Qianwang, achieving a total of 200 stores in one network, 800 stores in the second network, 180 stores in the auto shopping center (city hall), and services. A strong network system of 800 stores in convenience stores.
Will adopt the "two key, five strengthen" marketing strategy, two key points: First, brand promotion, and second, business policy and marketing strategy portfolio; five enhancements: product enhancement, regional enhancement, channel enhancement, service enhancement , management intensification. In 2012, Jiabao V80, Senya M801.3L and Jiabao V70 were introduced.
At the annual business conference, FAW Jilin Automobile commended outstanding distributors, and presented sales rookie awards, outstanding management awards, quality sales contribution awards, share progress awards, sales progress awards, major customer development awards, channel development awards, and service accomplishments. Awards, sales merit awards and other 9 awards, a total of 31 dealers won this honor. The on-site help from Sun Honglei, the spokesperson for the FAW Senya brand, pushed the atmosphere of the business convention to a climax.
FAW Jilin Automobile Co., Ltd. explained the theme of the conference: "Letter • New Growth and Win-Win". "Letter" refers to: faith, confidence, trust, self-confidence; "New" refers to the new factory and new products. New management. The business conference puts forward three suggestions for FAW mini vehicle marketing: First, to strengthen its own capacity building and continuously strengthen its network capabilities; second, to study the laws of the market with pains, and strive to enhance its marketing capabilities; and third, to do its best to provide after-sales service and continuously improve user satisfaction.
FAW Jilin Automobile is in an opportunity of rapid development. The construction of new bases, the injection of new products, and the development of overseas businesses have highlighted the strong competitiveness and development potential of FAW Jilin Automobile. It is hoped that the distributors will strengthen their confidence, seize the opportunity, plan scientifically, and intensively cultivate secretly, and jointly create a beautiful tomorrow with FAW Jilin Automobile!