How LED lighting companies strive for advantages
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March 19 13:11:50, 2023
Recently, the countdown to the elimination of incandescent lamps and the introduction of the “National New Urbanization Plan†have led to the spring of the development of the LED lighting industry in 2014. It is understood that the LED lamp industry has been hot again in recent days. Many LED lamp manufacturers have filled their orders. From March to April, there has been a new wave of stocking prices. Multiple benefits have emerged. The global LED lighting market will have a thousand dollars impact. scale. The foreign orders also account for a large share. In 2014, the overseas market of LED lights will be even bigger, but the price of LED lights has also declined. For export-oriented LED manufacturers, how to ensure the price, quality and quantity in the fierce competition is really there. Certain difficulty. If we just fight the price war, we will end up with a tragic ending. Therefore, we can gain advantage from the following aspects. 1. Speak with quality. The competition in the export market is getting bigger and bigger, and the price war is getting more and more fierce. If it is only limited to price competition, it will die very badly, and foreign customers are getting smarter. When buying products, the price is more than a few. Therefore, think of retaining customers, not only to compete on the price, but also to convince the other party in product quality and service, to speak with quality and service. For example, St. Neiss LED lighting guarantees the quality of the products. After purchasing the products once, the customers feel very satisfied. They place orders continuously. After the year, they successfully take over the big orders of a North Korean customer and export a large number of LED bulbs. 2. Focus on your own brand. At present, many LED lamp manufacturers rely on foreign OEMs to do their own work, so there is no brand and core technology. Therefore, enterprises must focus on building their own brand image and positioning the brand higher than the price. Energy conservation, carbon generation and environmental protection are the basic design concepts. 3. Attract customers with new technological innovations. In the case of the overseas market, the LED lamp factory is also focusing on technological innovation while attracting new customers, such as intelligent control, solar energy, dimming color temperature, etc. Domestic customers guide. Therefore, in the face of such a good environment for the overall foreign trade market, LED lamp manufacturers should make some positive adjustments to their own and let themselves go out. Welcome to greater development.