Recently, the Internet Marketing Working Committee of the China Internet Association announced the "China's auto industry Internet brand marketing survey," which has drawn attention from all walks of life. According to statistics from survey reports, as many as 80% of auto companies use CN domain names, and CN domain names have become the mainstream of Internet brand marketing in the automotive industry. In addition, the use of generic websites and Chinese domain names exceeds 50%. These figures reflect the status quo of online brand marketing in the automotive industry to a large extent, and also reflect that online brand marketing is standing at a new high point in corporate brand marketing.