LED light change is coming
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The liquid mercury production process was completely phased out on December 31, 2014. The gradual delisting of fluorescent lamps will bring great opportunities to the semiconductor lighting/LED industry.
In the embarrassing situation that the domestic semiconductor lighting industry is slow in the development of domestic technology, this year, in the face of the coming tide of changing lights, can we seize the opportunity?
Opportunities in 2014, the country welcomes the replacement of lights, tides, firepower, full-open incandescent lamps, its historical mission is about to exit the lighting stage, energy-saving lamps are also listed in the list of environmentally-friendly products: December 31, 2014, the liquid mercury production process was completely eliminated. With its energy-saving and environmentally-friendly features, LED lights are destined to set off a new wave of light changes in 2014.
Talking about the tide of changing lights, Hebei Longquan Electric Co., Ltd., which has been taking the civilian route, is full of confidence. The company's sales director Wu Zhanbing told reporters that the most difficult time to promote is in 2012, the people do not know much about the LED lights, shake the head as soon as the price. From the initial promotion of the factory to the current difficulties, the people have changed significantly. Wu Zhanbing said that this year, the company's six production lines are all in short supply. It is expected that sales this year will increase by 30% to 50% compared with last year.
As early as two or three years ago, Hebei Warwick Kaide Technology Development Co., Ltd. began to prepare for the change of lights, from market layout to inter-provincial cooperation and set up factories, facing this once-in-a-lifetime opportunity, this year is a high-speed start.
å°´å°¬The LED technology in our province is leading the development slowly. Although the replacement of the lamp tide has brought great benefits to the LED lighting industry, it is facing the slow development of the national LED industry in Hebei.
Hebei Province is the earliest area for the domestic LED lighting industry. In 1998, with the establishment of Hebei Lide Electronics Co., Ltd. and the introduction of the first MOCVD equipment in Hebei Huineng Power Electronics Co., Ltd., the LED lighting industry in our province kicked off.
Hebei Lide, the LED lighting energy-saving renovation project of the Great Hall of the People, won the China LED Application Engineering Excellence Award, and Hebei Daqi, which produces the city's creative light culture, is the leader in the industry.
The reporter learned from the Information Industry and Information Technology Association of Hebei Province that there are more than 100 LED lighting companies in the province, mainly in Shijiazhuang, Baoding, Qinhuangdao and Langfang. Compared with tens of thousands of enterprises in Guangdong and Zhejiang, it seems too thin.
Wang Jianzhou, secretary-general of the Semiconductor Lighting Committee of the association, told reporters that in the past two years, southern LED companies have been battling under the city with low price advantages, which is a serious situation for local enterprises.
Why is it that the industry's small scale is not perfect? ​​Why do you have an innate advantage but fail to get the top spot?
Cao Yanying, secretary-general of information industry and information technology in Hebei Province, said that the small number of enterprises, the small scale of the industry, and the low added value of products are a major constraint. Most LED enterprises in the province are small in scale, lacking in production, research and development, and capital, and undertaking large projects. The supporting capacity of large projects is weaker than that of developed provinces.
The LED lighting supporting enterprises in Hebei are not concentrated and scattered, which has an impact on information exchange and exchanges between enterprises in the province. In some southern regions, two or three kilometers away, packaging, design, packaging can be found, a phone call and assembly into a product. And in Hebei, it is not so timely. Wu Zhanbing also said.
Insufficient public awareness Cao Yanying pointed out that the lack of public awareness is also a major obstacle to the development of the LED industry in our province. The first is the recognition of the common people. Cao Yanying said that in recent years, the price of LED lighting has become more and more affordable, and the people have gradually accepted LED lights. However, in the current market share, there are more brands in the South, and the old white name has a lower awareness of local products.
In addition, the government's support also plays a key role in the development of the province's LED industry. Hebei Province is still relatively conservative in its industrial development concept. As a company, it lacks the protection of the government and it is very difficult to fight on its own.
Initiatives Government escort companies to go to relatives Cao Yanying said that the country's best quality LED products in Hebei, from the government level, if you can give priority to local products, promote on some large projects, will help local enterprises. At the same time, encourage provincial investment companies to invest in LED lighting industry projects, encourage social funds to invest in LED lighting industry, and will alleviate corporate funding problems.
For LED lighting companies, they will complement each other in the province's industrial chain, and learn more about the successful experiences of Shandong and Guangdong provinces. In the management, the benchmarking and intercommunication are carried out; in the market channel laying, the model of supporting others has been reversed, and the market has been opened up in order to take the sales network into the whole country.
Cao Yanying believes that as long as we insist on doing a good job of products, improving cost performance and after-sales service, Hebei LED will be able to stand still and stand firm under the huge dividend of the national market.
In order to help the LED lighting enterprises in the province to reduce costs and expand the operability space, the Hebei Provincial Information Industry and Information Technology Association Semiconductor Lighting Professional Committee is scheduled to hold the 2014 Hebei LED Enterprise Centralized Purchasing Conference at the Zhongshan Hotel in Shijiazhuang on March 28th. Concentrate on excellent supporting enterprises at home and abroad, well-known LED lighting companies, channel dealers and engineering companies in Hebei to meet and negotiate. Increase the penetration rate of Hebei's independent products, promote the development of Hebei LED lighting industry, and seek benefits for Hebei people.
If you are an LED lighting company in the province, if you are interested in LED lighting, look forward to your participation.
Association Business Card The Hebei Province Information Industry and Informatization Association is one of the top 10 leading industry associations supported by the Hebei Provincial Government. There are 7 branches including expert technical committee, information professional committee, semiconductor lighting special committee and photovoltaic industry branch. The current group members cover more than 60 of the province's information industry enterprises and related management units, and have more than 130 individual members of economic and technical experts and highly educated entrepreneurs.
The association has formed advantageous advantages in organizing exhibition forums, professional seminars, industrial research, industry analysis, new products, new technology promotion, brand cultivation, integrity construction, and popular science propaganda. It has won the national 5A association and excellent social groups in Hebei Province. An advanced unit of integrity construction in Hebei Province and an excellent unit for benchmarking in Hebei Province.