LED lighting small brands rely on what wins to open the market
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For those small lighting brands that have just entered the market, there is not much money to stir the lighting market, nor can they influence the market with the power of the lighting brand. In a poor and white state, what does the small LED lighting brand rely on to open the market? In fact, as long as sales people are willing to take the time to research the market, they can still find many opportunities. The question is whether we can carry out sales innovation and break the traditional thinking mode.
By the way, as the name implies, in the absence of sales channels, the company sells its own products through channels of other brands or products, so that its products can quickly open the lighting market and establish brand awareness and influence in the regional lighting market.
Borrowing strategy 1: For large-scale products, the value brought to channel customers is more high profits, but because the product is not well-known, the company has no way to invest in higher market costs. Brand promotion, so looking for quality distributors, using the power of dealers to promote products is the only effective means to quickly open the market. In the market, the same category of dealers are also divided into three or six, etc., there are just starting the husband and wife shop also has a formal operation management dealer trading company, what kind of customers to find? Of course, looking for big money, these large dealers and agents have a certain market awareness and development requirements after years of market experience. At the same time, the main brands in their hands are mostly in a state of small profits, and profits are swaying distribution. The core levers that the business has gone forward to try.
How to convince dealers to cooperate is the most critical step when adopting a large-scale market strategy. First of all, the sales staff should check the large dealers in the market to understand the financial strength and willingness of each dealer. Secondly, it is necessary to strengthen the visits to these large households, and to seek opportunities to try to cooperate for the first time while strengthening the customer's sentiment, which is said to be vulgar, and the third is to pre-empt the cracks between husband and wife. Once again, with all the enthusiasm, we must consolidate the achievements of the first battle, use various methods to strengthen the display of our products in the dealer store, and let the dealers purchase the goods to cause pressure on the dealers to attract his attention.
Zhejiang Shangyuan Group is a liquor agent company, and Sun Jinqiang is responsible for the sales of liquor in Linping area. In the process of developing new customers, a large-scale local hotel entered Sun Jinqiang's sight, but there were no ways to reach cooperation. Sun Jinqiang said that the more big customers are less willing to cooperate with us, because they have their own main brand, and many purchases are not willing to take the risk to replace or introduce new wine brands. Once the introduction is unsuccessful, they will be blamed by the boss. . Sun Jinqiang has the typical characteristics of a good salesperson, that is, perseverance, you refuse me thousands of times, I am still waiting for you, he did not give up the visit to the customer because of the customer's rejection. One day, the hotel manager called the sales staff of the current supplier. I hope he can send a car to drink from Hangzhou. The supplier's salesperson refused his request on the phone. Just because Sun Jinqiang knew this thing, he took his own bag and took a car from a friend to bring the wine from the hotel manager from Hangzhou. This incident made the other party very moved, saying, Xiao Sun, you will send your drinks to you first, I will sell and watch, so Sun Jinqiang’s client list has another big player.