LED lighting stores how to deal with the off-season
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May 19 20:06:03, 2024
Guangzhou International Light Asia Exhibition has made the lighting and lighting industry more energetic. However, after the annual festival, the industry needs to face the icing on the cake but the secret of the flowers. Is it still after the 2014 festival? In the fiercely competitive environment, we look at how the local stores are going to look down on the off-season and how to deal with the off-season. Guzhen Yusheng: Promotional Conference is ringing in the ancient town of Shengsheng Lighting Square Planning Department head Cai Jianliang: This year's sales of Guzhen Lighting Plaza in June is higher than that in January-May, compared with the same period last year. The sales of merchant products are also relatively optimistic and have increased. The advent of the off-season is an important issue that all sectors of the industry need to face. We also consider increasing the service to settled businesses during the off-season. For example, the upgrade of the store's own brand, the upgrade of the store's supporting facilities and services, and the enhancement of the store's value-added services are all within our consideration. At the same time, we also have to create a store brand, carry out marketing, increase channel construction, and will also join the merchants to engage in large-scale product promotion. Yu Sheng's services are to bring practical benefits to the business, to do real business, the business is doing well in the business of Hao Sheng, the brand value of Hao Sheng naturally rises. Yusheng Lighting Plaza has invested heavily in organizing a series of large-scale promotional activities and procurement activities. The purpose is to continuously create business opportunities for merchants to create business opportunities, so that merchants stationed in Haosheng can truly experience practical business and real business. Linyi Huaqiang Home: In the off-season publicity and promotion, Shandong Linyi Huaqiang Home Plaza Customer Service Supervisor Xu Qiuyi: Our Linyi Huaqiang Home Plaza is a comprehensive building materials store with a total of five floors, a building area of ​​100,000 square meters and a business area of ​​70,000 square meters. The largest professional home store with the largest single area. In September last year, it began to operate high-end lighting on the first and second floors, aiming to create high-end lighting stores. The overall situation in the first half of this year, compared with the sales situation in the same period last year, the sales in the first half of this year increased significantly. It is worth noting that the sales in June this year were higher than the monthly sales in January-May. Most of the results are caused by the large number of industry activities, but from this result we can see that the development of the lighting industry this year is still optimistic and can be expected. Although the development of the industry is booming, we have also made adequate responses to the off-season in the traditional sense of the industry in July and August. First of all, in the off-season, we will launch some promotional activities to help the settled merchants increase sales; secondly, we will launch physical advertisements, radio advertisements, etc.; we also plan to launch WeChat promotion, carry out propaganda work through multiple channels, increase awareness and create brand effect; Those, we also have plans to organize dealers to develop lower-level channels, and the developers will develop together to share the off-season. In the off-season, it is not too light. In fact, it is still necessary to look at how the company itself is doing it, actively face it, and be brave in reform and innovation. This is an inevitable requirement for the development of the industry at this stage. Huafeng Lighting Industry: Creating Brands and Developing Lower-Level Channels Huafeng Lighting Industry Planning Minister Xia Xia: For how to deal with the off-season of the industry market, we as a hypermarket with certain business experience, go out and open up new markets with a fixed market share. It is the best choice to assist merchants to maximize the market share of cakes. In the past four years, we have also said this in Huafeng Lighting. June is the end of the peak season. From the perspective of shipments, Huafeng Lighting's sales are expected to decline by two to three layers. From this perspective, the off-season of the industry market in July and August does have an impact. However, our Huafeng lighting industry organizes marketing activities almost every week. For example, when the World Cup is coming, Huafeng organizes the theme activities of the World Cup. Through a series of activities, the market popularity is as much as possible. In the process, there may be no direct sales but the potential customers are developed to the utmost extent. At the same time, we are also actively developing the lower-level channels of the market. Each month, we organize merchants to visit the lower-level markets of all the cities in Henan, including the surrounding provinces. We have to say that this activity is obvious, and one of the on-site transactions is close to 200,000. These are all very good experiences. Every year in the off-season, innovations and constant changes are constantly changing. In the trend of industry development, it is possible to stabilize the heel and not be eliminated. Undoubtedly, creating a store brand and developing a lower-level channel simultaneously, and actively responding can achieve a low season. South China's lighting industry: field business cooperation to the off-season plus salt Nanguo lighting city market staff Xia Wei: 2014 first half has been quietly passed in the non-return, entering the second half of 2014. In the first half of the past, the lighting industry was also frustrated by the downturn in the overall environment. Wuhan lighting store is in the market. In the store of 369, etc., Wuhan Nanguo Lighting World can be said to be the youngest and high-end store in Wuhan. Obviously, this year's lighting market environment is obviously much lighter than in previous years. The sales ratio of our southern country lighting market in the world has decreased by nearly 40 compared with last year's sales in June this year. cut back. In order to alleviate the reduction of the entire store, since the beginning of the first half of the year, we have been doing the overall promotion activities, the market side also gives the merchants a one-stop service from promotion to sales and maintenance. Since the lighting industry in South China is a new market, we are still promoting the high-end positioning and selling point of South China in the lighting store with the original and original advertising methods. July and August are the off-seasons in the traditional sense of the industry. For the following groups of channels and whether there are plans to build their own store brands, there is still no relevant plan for implementation in the current southern countries. However, the brand operation of some of the merchants in our stores has already been implemented in a fixed-point manner. That is, there are brands that vigorously promote their own brands. Without big brands, they operate with their own price advantages. For the development of the business itself, we will give the greatest help and support. In summary, the summer of 2014 is sunny, and the lighting industry in 2014 is also very beautiful. In the traditional sense, the off-season is particularly interesting in the creation of various brands, the channel development war, and the promotion of sales activities. Following the development of the industry, whether in terms of policy, technology, sales or service, all enterprises and stores in the industry have been greatly improved. For this reason, it is also possible to have money in the off-season. Left.