Looking at the decade, Long Yaozhi’s overall situation in the industry after ten years

Can you imagine an era without double eleven, no iPhone, no WeChat, no mobile payments, and a drip taxi?

I tell you that this era is not far away. All these things have not appeared in the Chinese market for ten years.

On October 30, 2009, iPhone3G officially entered the Chinese mainland, opening the first official channel for purchasing fruit in the domestic market for the long-awaited fruit powder. On November 11, the same year, Tmall (then called Taobao Mall) began to hold the first time. The “Single Day”-themed promotion, in an attempt to add a new marketing window between the two traditional retail seasons of the National Day Golden Week and the Christmas Promotion Season, has unwittingly opened a new decade of e-commerce sales.

In the past ten years, not only the iPhone and the Double Eleven have been brought to life, but also WeChat, Didi, Hungry, Mobike, Mobile Payment... Ten years ago, these new things were still It only exists in the genius imagination of the big buddies; ten years later, they have been integrated into the daily life of the general public.

Going to the market to buy food can be without cash. Going to the market to buy food can be without cash.

Most people are always aware of the coming of a big change, just as we don't believe that the grandfather who sells vegetables will use WeChat to collect money, and I don't believe that small restaurants can earn a lot of money by taking out. The success of a new thing can only be seen in the short-term effect of one or two years. Their energy usually erupts in the development of ten years or longer.

Fortunately, there are always a small number of wise men who are like a torch. They can see its significance to the changes of the times in a seemingly ordinary seed. In the fast-growing Chinese auto industry, there are many examples of such insights.

In the two-eleven was born the same year, the domestic auto chemicals known listed companies Pan Long's science and technology KLS officially inaugurated, began to enter the field of automotive urea production. Vehicle urea, also known as diesel exhaust gas treatment, is a consumable item that must be installed in vehicles using SCR technology and can be used to reduce nitrogen oxide pollutants in diesel engine emissions. Although Europe has begun to implement the policy of mandatory use of urea for vehicles in 2006, in China on the other side of the ocean, the national standard has not yet been implemented. China’s own national standard for diesel exhaust gas treatment products has not yet been formed. The attitude is far less important than today. In short, this is a blank area with no demand and no competition. However, in this wasteland that has not yet been opened up, Chairman of the Board of Directors of Long Hao Technology Shi Junfeng saw the fertile soil under the wasteland and the upcoming green storm with his keen eye for many years in the automobile industry.

The first person to eat crabs always had to bear the difficulties that the latecomers could not imagine, but Lansin could not escape this law. From 2009 to the end of 2012, Kelan Su was lost for four consecutive years. At that time, everyone felt that Shi Junfeng was crazy and invested in a prospectless industry. As a veteran of the auto industry, did he really commit serious crimes? The strategic mistakes? It turns out that it wasn’t Shi Junfeng who was beaten. In 2013, Kelansu turned a profit. In 2019, ten years later, Kelan has become a leader in the automotive urea industry. The domestic market share is leading position and the products are exported to more than ten countries and regions around the world. Kelan itself has become synonymous with car urea in the market.

On August 16th, 2019, the 10th Anniversary Celebration of Kelansu with the theme of “Ten Years of Leaping and Dreaming of Blue Sky” was held in Nanjing. The gorgeous turn of Kelansu, based on the brilliant achievements of ten years of cultivation, has taken a new stage of development.

Kelansu's 10th Anniversary Celebration Kelansu's 10th Anniversary Celebration

Standing today, and looking back at the ten-year development of Kelansu, we can easily see several key factors that help it take off.

The first is to adhere to technology-oriented. Technology is productivity, and technology is also a moat. In the field of automotive urea, kelan is one of the few companies that can adhere to independent research and development and technological innovation. In the short run, the high investment in technology is not worth the decision; but in the long run, it is the mastery of the core technology of the industry, which guarantees that the product upgrade and market service of kelan can lead the whole industry.

Second, the starting point is high and the standard is high. One year after the establishment of the plant, Kelan has obtained the world's leading AdBlue certification. This high starting point has laid the quality standard for kelansu products far higher than the peers. After the implementation of the National Standards in 2014, hundreds of vehicle urea brands were born overnight, and the industry became a mixed bag. However, after the elimination period of the big waves in recent years, most brands have lost their market, and Kelan It still shows a stable and lasting vitality, which is inseparable from its strict quality standards.

Third, it is in line with the country's long-term environmental policy guidance. The ten years of development of Kelansu happened to be a decade of profound awareness of environmental protection among Chinese people. From the implementation of the ecological sustainable development concept to the launch of the “blue sky defense war”, the national level has paid more and more attention to green development and high-quality ecological environment. Under this background, the development of kelansu has been obtained by government departments at all levels. Attention and support. For independent start-ups such as Kelansu, this is a rare external environment.

Fourth, meet the environmental development requirements of the automotive industry. In addition to the strong promotion of national policies, the development of kelansu is closely related to the technological upgrading of the automobile industry itself and the need for environmental protection. In recent years, the entire automotive industry has also paid more and more attention to energy conservation and emission control. From the National Standards of 2014, to the National Five Standards in 2017, and to the National Sixth Standards that began this year, the intervals are getting shorter and shorter and the requirements are getting stricter. Especially in the era of the sixth year of the country, strict exhaust emission standards have made the commercial vehicles that have always been shown as "great heads and faces" become the key environmental protection targets, and have also created a broader future for the development of cola.

Authoritative experts are invited to enter Longyan to discuss the green upgrade of the automotive industry Authoritative experts are invited to enter Longyan to discuss the green upgrade of the automotive industry

The development process of Kelansu shows that Longyan, as an innovative enterprise, has a forward-looking grasp of the pulse of the times, and also reveals an entrepreneur with a high degree of social responsibility, and persists in the concept of green chemistry. With the trajectory of technological upgrading in the automotive industry, in 2019, Shi Junfeng led Long Hao Technology to take another shot and invest in hydrogen energy tomorrow, officially entering the field of fuel cells.

On October 18, Hydrogen will hold a power reactor off-line ceremony tomorrow, announcing that China's first hydrogen fuel cell independent technology industrialization base will be completed and put into operation in Lu'an, Anhui. At the same time, at the press conference, Hydrogen and Longyi Technology signed a strategic investment agreement tomorrow, and Long Hao will invest 80 million yuan in hydrogen energy tomorrow.

Out of the high recognition of the future long-term development prospects of hydrogen energy, Longjing Technology, which is good at opening up the territory, once again chose to walk with the strong.

Shi Junfeng (first from right), chairman of Longsheng Technology, signed a strategic investment and strategic cooperation agreement with Wang Chaoyun (first from left), chairman of Hydrogen Corporation tomorrow. Shi Junfeng (first from right), chairman of Longsheng Technology, signed a strategic investment and strategic cooperation agreement with Wang Chaoyun (first from left), chairman of Hydrogen Corporation tomorrow.

As an independent brand that also focuses on the research of automotive cutting-edge technology, Hydrogen has the same technical genes as Longyan Technology. In the most innovative and energetic high-tech field of fuel cells, hydrogen energy has unparalleled technological advantages tomorrow. This is one of the important reasons why Longsheng Technology has chosen to cooperate with hydrogen energy tomorrow.

Tomorrow, the hydrogen energy R&D team is composed of a team of experts from the Dalian Institute of Chemical Physics of the Chinese Academy of Sciences. It is one of the few companies in the domestic fuel cell industry that has a R&D team, and has built an academician of the Chinese Academy of Engineering.

From the perspective of industrialization opportunities, Longyan Technology’s investment is also a must. Hydrogen fuel is the cleanest energy source, and the use of hydrogen fuel for vehicle power upgrade is in line with the country's long-term policy orientation for the automotive industry. In the environmental protection and energy-saving development of the automobile industry in the next 30 years, the status of hydrogen fuel is about to play, and it can be said that the prospects are limitless.

Standing on the shoulders of giants, Shi Junfeng said that this cooperation with Hydrogen tomorrow will not only look at the performance in two or three years, but in the same year as the kelan, the intention is ten years later. The overall situation of the industry. Looking at the decade, Long Hao will surely usher in a better tomorrow!

Reading volume: Source: Lung Poon Author: LOO

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