"I have something to say about Toyota recalling the incident." Lv Chao, the president of Tianjin Tianhai Synchrotron Group, shook hands with the reporter and came to a point.

He believes that Toyota recalled the incident not only was a strong sobering agent for Chinese auto companies, but also gave a warning to Chinese auto parts manufacturers. He told reporters that as the largest synchronizer manufacturer in China, Tianhai immediately convened a company-related staff to hold a quality seminar after the Toyota recalled the incident. In the depth of self-examination and self-correction, seeking to avoid its mistakes, but also see To the "Made in Japan" crisis emerged to provide opportunities for "Made in China" to rise. He called for: In order to seize this opportunity, Chinese auto parts manufacturers should take the first step and use “two highly conscious” escort for the safety of the vehicle.

Consciously put on a “sweeping spell” for expanding impulses

With the enticement of economies of scale and investment benefits, many companies have uncontrollable expansionary impulses. In particular, China’s auto parts manufacturing companies are also seeing wave after wave of expansion in the rapid warming of the Chinese auto industry. Lu Chao pointed out that any expansion should be based on quality assurance and reliable commitment, and must not be at the expense of vehicle safety. He believes that Toyota encountered "Waterloo", a very important reason is that Toyota eager to seize the global market, rapid large-scale expansion led to its own supervision "out of control."

Lu Chao told reporters that in the past decade, in order to meet the ever-expanding market demand, Tianhai has continued to increase its production capacity and expand its scale. However, the “three principles” have never dared to exceed: First, personnel training is not in place; Quality management will not expand production if it does not reach the standard. Third, tooling cannot be upgraded without upgrading. It is precisely because of the scientific attitude of “a good word and strong aftertightness” in scale expansion. Tianhai has grown to an annual scale of 1.5 million full-vehicle vehicles and its sales revenue has exceeded 700 million yuan, but no quality has ever occurred. The accident achieved a leap from a unique domestic market to a dominant international market.

Consciously "stuck on brakes" for price competition

Lu Chao believes that in order to improve competitiveness, Toyota has focused too much on cost reductions, which has led to difficulties in ensuring product quality. However, Chinese car companies are even more disadvantageous than Toyota in reducing costs and pursuing price advantages. Under the pressure of the price of vehicle manufacturers, Chinese auto parts manufacturers have to do everything possible to reduce costs, so as to ensure that they win in the price war. The excessive expansion of the auto parts industry has intensified the intense competition in price competition. Some auto parts makers are trying to win more market share in price competition, or adopt cost-effective material to reduce costs, or hire low-skilled labor to cut spending. When an enterprise is reduced to only use price competition as the sole weapon to expand the market, it is very likely that at the expense of the safety and reliability of the vehicle, a group of invisible killers will be created.

Lu Chao pointed out that China’s auto industry and auto parts manufacturing industry should learn lessons from the “blessings and misfortunes” of Toyota’s recall event, abandon low-level price competition as soon as possible, and take a strategic approach to embark on an independent innovation and endogenous development. the road.

Lu Chao told reporters that Tianhai also pays attention to costs and prices, but pays more attention to quality. In the Tianhai Business Code, raw materials that are not up to standard are not used resolutely, and it is impossible to ensure that fool-proof new products will never be put into production. Products that fail to pass inspections will never leave the factory. This is the three “sky rules” that Tianhai will never break. Not only that, but Tianhai also adjusted the product structure and promoted product optimization and upgrading as the main means to win the market. Through a large number of high-end, high-quality, high-tech products independently developed by the company, the company not only quickly achieved the leap from manual gearbox synchronizer to automatic gearbox and hybrid gearbox, but also fully covered the field of manual transmission and automatic transmission. Gained the right to speak in the industry and the initiative in competition, and created the Chinese era of the synchronizer world.

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