The luxury car brand that has been triumphant all the way has not been spared this time. Most of the past April has only been a single-digit micro-growth, or even a decline. According to the latest statistics, Audi and BMW, which are among the champions and runners-up, have sales growth of less than 1% in China in April. The industry generally believes that the face of micro-growth competition may lead to changes in the seat, and this change is not limited to the second-tier echelon of competitive luxury cars.
Audi BMW increased by less than 1%
The Beijing Morning News reporter learned that the large price fluctuations in the dealers led to a weak overall performance of Audi and BMW in April. Audi, the luxury car boss, delivered 45,296 vehicles to consumers in the Chinese market (including Hong Kong) in April, up only 0.2% year-on-year. From January to April, Audi’s new sales in China were 178,612, a year-on-year increase of only 5.2. %. Following the second BMW, the days are very bad. In the largest single market in mainland China, BMW Group (including MINI and Rolls-Royce brand) delivered 37,976 vehicles in April, a slight increase of 0.6% year-on-year; from January to April, BMW sold 152,970 vehicles in China, a year-on-year increase. 5%. Obviously, the top two sales of luxury cars in April are all below 1%, and the growth rate in the first four months is only about 5%. The high growth period of more than 30% has passed, and the luxury car has arrived.
Mercedes-Benz came to the top three, and the only one that kept sales and terminal prices stable was Mercedes-Benz. The Mercedes-Benz brand delivered 27,069 vehicles in the Chinese market in April, up 20.6% year-on-year. From January to April, the cumulative delivery volume in China reached 105,252 units, an increase of 17.6% year-on-year. The growth of Mercedes-Benz is impressive, and the performance of Mercedes-Benz in this year is mainly due to the word "stable". The stability of the terminal price and the stable launch of the product series. The industry predicts that although the rankings of the top three luxury brands in China, Audi, BMW and Mercedes-Benz are unlikely to change in the near future, Mercedes-Benz has the strength to be a latecomer.
Jaguar Land Rover slips 20%
The first camp was not idle, and the second camp dared to slack off. In April, although Jaguar Land Rover barely kept the leadership position of the second camp (as of press time, Lexus still did not announce monthly sales), but still did not change the situation of the year-on-year decline. Jaguar Land Rover sold 8,289 vehicles in April, down 20.9% year-on-year; from January to April, cumulative sales reached 31,815 vehicles, down 20.6% year-on-year. Volvo, which followed closely, was 6,732 vehicles in China in April, a year-on-year increase of 1.8%. From January to April, sales in China totaled 24,043 vehicles, compared with 24,021 vehicles in the same period last year, up 0.1% year-on-year.
The second camp was gearing up to face the situation in front of the second camp, and the latecomers ushered in the opportunity to transcend. In April, Cadillac sales in China increased by 4.6% compared with the same period of last year, and a total of 6,197 units were sold. In the first quarter, Cadillac sold 20,225 units in China, an increase of 31.7%.
Infiniti's performance is also good. In April, Infiniti luxury brands sold a total of 3,753 vehicles in the Chinese market, creating a record monthly sales record in China, a year-on-year increase of 40.6%. From January to April, Infiniti's cumulative retail sales in China reached 11,651 units, a year-on-year increase of 32%. The Citroen DS in China exceeded 3,000 vehicles in March and April for two consecutive months.

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