Mercedes-Benz China will increase 40 SUVs this year
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The first year of SUV "this year will be Mercedes-Benz SUV in China." Hao Bo said straight to the point.
As the ML of Mercedes-Benz's most important product model this year, the price was formally announced at the Guangzhou Science and Technology Museum on March 23. The prices of the two models of RMB 898,000 and RMB 0.998 million are not all models of the ML series. Hao Bo said that At the upcoming Beijing auto show, Mercedes-Benz will also announce follow-up products for the ML other displacement models.
Considering that ML will continue to be hot in China, Hao Bo explained in particular that prior to the official release of ML, Mercedes-Benz China had already reported separately to the headquarters to obtain more vehicle resources to give priority to the Chinese market. Last year, the SUV accounted for about 30% of Mercedes-Benz's total sales. With the introduction of more M-class, R-class and other models, this year's SUV will account for a higher proportion of Mercedes-Benz's total sales. Hao Bo made special mention of the GLK that has been made in Beijing by Mercedes-Benz. He said that the upcoming GLK will help ease the tightness of Mercedes-Benz in the market, and will form a strong SUV camp with imported ML, R, etc.
Mercedes-Benz SUV family sales in the past few years have been particularly eye-catching performance, including M-class off-road vehicles in the last year is to achieve 100% sales growth. "The entire Mercedes-Benz SUV family will be upgraded during the year to further satisfy the increasingly diverse individual needs of Chinese customers." Hao Bo explained the connotation of the Mercedes-Benz SUV.
This year, 40 new distributors, Mercedes-Benz China President and CEO Miles, revealed on the same day that in February Mercedes-Benz sold more than 20,250 vehicles in China, a year-on-year increase of 61%. He used inspiration to describe the performance of Mercedes-Benz in China in the first two months.
Hao Bo said that in order to carry more market demand, Mercedes-Benz plans to add 40 dealers in the Chinese market this year. While ensuring that dealers in large cities provide quality services to consumers, new distributors will be tilted to the western and second-tier and third-tier markets to meet the growing market demand.
When talking about the general trend of the market this year, Hao Bo predicts that the overall increase of the Chinese auto market this year will be about 5%, and the increase in the luxury car market is expected to reach double digits. The goal of Mercedes-Benz is to lead the luxury car market. Last year, Mercedes-Benz sold nearly 200,000 vehicles in China. Some analysts believe that Mercedes-Benz’s target in China this year is about 250,000 vehicles.
Starlight managed to drive through the entire year at the M-class, where the top drivers and coaches from Germany made their way to the Mercedes-Benz family. The move marks the official launch of Mercedes-Benz Starlight throughout the year.
Mao Jingbo, Mercedes-Benz’s vice president of sales in China, stated that Xinghui’s control is Mercedes’s large-scale test drive brand that covers the entire country, all cars, and the whole year. The auto show will be the main platform, tailored to the needs of users and regional markets. Potential customers provide product guidance, test drive experience, and driving knowledge training under the guidance of Mercedes-Benz's exclusive professional German coaches, fully interpreting Mercedes-Benz's brand and product value. Not only can you experience the speed and enthusiasm of driving Mercedes-Benz, but you can also feel Mercedes-Benz's concept of car society civilization and excellent driving culture that you have always advocated, and experience Mercedes-Benz's unique brand appeal.
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