Recalling the national auto market sales situation in 2009, from the sales point of view, although the sedan still occupies the largest market share, the SUV is catching up and the home MPV market is gradually emerging. It can be found that consumers are now tending to use more cars in one vehicle. According to industry insiders, as the frequency of car use increases, the family car will not only be limited to travel needs, but will also focus more on satisfying life needs, such as family tourism and occasional loading of goods, so there will be more in the future. The more "one vehicle with multiple" models available.

Family car: more features are more popular

Now many manufacturers have introduced new home MPV models. Some time ago, the contract RS and the new Premar are becoming another hot spot in the market. The reporter learned that similar models like the Heyue RS are still limited in sales compared with the sedan, but more and more consumers are beginning to accept it. A Jianghuai dealership official said: “We are very optimistic about this segment of the market where Yueyue RS is located, because its space utilization is far greater than the average sedan, and it is even more for many families with small and old families. Practical, but this model also needs a popular process."

While home MPVs are still trying to break through the siege of the sedan, positioning high-end urban SUVs is more likely to win the favor of the market. In fact, the SUV itself is typical of "one vehicle with multiple uses," but its multi-functional positioning has far exceeded the growth rate of ordinary SUVs. According to the data, Highlander’s sales reached 5,650 units in October, and it has already secured the top 3 in the SUV market in less than 5 months.

Many Highlander owners said: “Although Highlander is an SUV, it is not as personal as the average SUV. This kind of car is suitable for both business and leisure occasions.” On business occasions, the neutral, tough, elegant neutral design of Highlander does not appear to be admirable, but its large size makes it easy to highlight special features. This is a point that many consumers appreciate very much.

Compared with other SUVs, Highlander's large-size space is its killer. Because Highlander is much larger than the average luxury car, it has a very comfortable space in the car, and its flexible space design can even rival the MPV model. It can be seen that the positioning of Highlander, which is suitable for business and IKEA, can hardly find an opponent in the current market. Therefore, the sales of Highlander is not surprising.

The reporter learned from the dealers that the current highest sales volume of Highlander is 300,000 yuan, which is basically the top model with 2.7L displacement. In fact, this level of models can not only meet the needs of consumers, but also have a good balance in safety, comfort and dynamics, and are easily recognized by high-end consumers.

Dongfeng Shuaike

Commercial vehicles also hit the "one vehicle with more" brand

In fact, the demand for “one vehicle with multiple uses” is not only reflected in the family car, even commercial vehicle manufacturers have begun to inject multifunctional elements into traditional commercial vehicles.

Some time ago, after Zhengzhou Nissan introduced the handsome passenger, its slogan called "arrival" to the three cars was very loud. But the actual situation of the market in the end, the reporter also made a further understanding. According to Chen Qifu, general manager of Sichuan Huaxin, Sichuan Huaxin has only five vehicles for the first batch of handsome passengers, but it has already been fully booked before listing, and it can be said that the degree of sales exceeds their expectations. He believes that the SUV is mainly a collection of the advantages of MPV, microbuses, cars, which for many SME users can not only be used for logistics vehicles, can also be used to carry passengers. A reporter interviewed by the reporter in the exhibition hall also stated that compared with the micro-customer's single cargo carrying function, Zhengzhou Nissan Shuaim has advantages in terms of comfort and safety, which expands the scope of his car use. The cost of the car is also lower.

In the commercial vehicle market, the company is not only a case, but Jiangling Quanshun, the leader of the light passenger industry, has gradually derived the business reception model of the “New Generation Transit Deluxe” from the single logistics vehicle. This once again proves that multi-functional models have been increasing in the entire automotive industry, and market acceptance has gradually increased.

However, unlike the past, the multi-functional vehicle is generally a “derived model”, and now the multifunctional commercial vehicle takes into account the market demand from the beginning of the design. Similarly, in the case of Shuaike, this model was developed on the chassis of the car, adopting more safety design, and with the 1.6L engine used on the car, it has better performance in terms of comfort, safety and durability. Therefore, it is easier to win the market.