Opportunities and challenges facing the dryer market
The use of grain dryers is conducive to coping with climate risks, saving manpower and financial resources, and improving food quality. It is another mechanization of food production following machine farming, machine intervention, and harvesting. Driven by the national food security strategy and agricultural subsidy policy, the grain dryer market in our country has gradually warmed up. The drying machine companies have mushroomed all over the place and the products and brands are under the sand. The market competition is becoming increasingly intense. Grain dryer market ready The level of mechanization of grain harvesting, irrigation, and field management in China has been relatively high, but the level of grain mechanization drying is less than 10%, while Japan, the United States, and other countries are as high as 95%. The level of grain drying mechanization is low, and traditional drying causes huge losses after food production. The annual grain output of China is about 500 million tons, and the loss in the processes of threshing, drying, storage, transportation, processing, and consumption after harvest is as high as 18%, which is a big gap with the world's annual mildew loss of 3%. Among these losses, because of climatic reasons, grain that couldn't dry out quickly or reach safe moisture and cause mildew, germination, and other losses amounted to 21 million tons, accounting for 4.2% of the country's total grain output, and a direct loss of 18 billion - 240 100 million yuan. The mechanization of grain drying is an important guarantee for the high yield and harvest of grain compared with the mechanization of field operations. The first is to improve the quality of food. The traditional method of drying grain is to dry the road and the ground, increasing grain impurities, reducing food quality, causing hidden traffic hazards, and limited processing capacity. Secondly, along with the pace of rural reforms, the rural production organization model is undergoing profound changes. This is particularly manifested in the rapid rise of large-scale farms, family farms, agricultural cooperatives, large farm machinery, and large-scale agricultural planters (professional households), which has changed agricultural cultivation. With the business model, food will be diverted from individual farmers in the past and concentrated in the hands of a handful of rural organizations. Concentrated grain storage will face the first problem, that is, the drying problem, which will drive the rapid expansion of the drying equipment market. Once again, in recent years, extreme weather is frequent in China, and natural disasters are frequent. The number of grain mildews caused by farmers due to weather is increasing. Drying of grain has become an important demand for farmers and provides an opportunity for the development of the drying equipment market. Grain dryer market is entering into growth At present, there are more than 500 domestic drying equipment manufacturers with sales exceeding RMB 3 billion. However, the dryer market is not fiercely competitive. The actual competitors are mostly small and medium-sized enterprises. Their technology, production and sales capacity are weak, and it is easier for large-scale enterprises to integrate the market. The dryer market is growing rapidly. According to figures estimated by industry figures, during the 8-year period between 2005 and 2013, the country’s dryer capacity has grown from 36,000 units at the beginning to over 80,000 units, with an average annual growth rate of approximately 15.6%. In the past eight years, the annual sales volume of various types of dryers nationwide has increased from about 3,000 in the beginning to nearly 8,000, with an average annual increase of 18.9%. The grain drying industry is still in its infancy. According to the measured data, during the eight years from 2005 to 2013, the capacity for drying foodstuffs in China has increased by 86.5%, with an average annual growth rate of 10.8%; in 2013, the total amount of actual grain mechanized drying in the country was approximately 61 million tons, accounting for approximately At that time, the national total grain output was 10.13%. In the United States and Japan, the mechanized drying rate of grain is above 95%, highlighting the fact that the gap between China's grain drying and processing industries is still quite large. The level of development of the grain drying industry has lags behind the overall progress of agricultural machinery in the country. In 2013, the level of comprehensive mechanization of crop cultivation and harvest in the country has reached 59.5%. Mechanization of links such as grain production and “farming and harvesting†has been increasing year by year, but the development of grain mechanization drying industry has lagged behind, and the average national mechanization drying rate At only about 10%, it has become a "bottleneck" that restricts food security production. The dryer market is still in a non-standard development stage. The main performance is the unbalanced development of the market. The Northeast Market was the first to start, mainly consisting of large-scale continuous high-temperature drying towers; the Zhejiang market followed up earlier; after nearly five to six years of development, it was almost mature; Hubei, Hunan, Jiangxi, Anhui, and Sichuan and Chongqing took off rapidly; It has just entered the bud. The second is to subsidize the market supply and demand. The purchasing power of users is almost entirely driven by the subsidy policy. Subsidies in most areas occupy the bulk of actual purchases. Without subsidy support, few users are interested. Third, the quality of products varies greatly. Due to the wide geographical area and variety of crops in China, there is a large difference in the demand for dryers. In particular, in recent years, the dryer brands have shown explosive growth and poor brands have entered the market. Fourth, price sensitivity is strong. The government's subsidy for dryers is too large. After subsidy in most regions, users rarely pay out, resulting in increased price sensitivity. The user purchases too much to consider the price factor, but the attention to product quality, after-sales service, etc. is not enough. Dryer market opportunities At present, China's drying equipment market is facing a good opportunity for development, mainly in: First, the policy environment is positive. The state attaches great importance to the production and promotion of grain drying equipment. Not long ago, the “Opinions on Vigorously Promoting the Socialization of Agricultural Machinery Service†issued by the Ministry of Agriculture specifically proposed to encourage some agricultural cooperatives that have strength to transfer land for contracting, including grain drying, "One-stop" agricultural machinery service projects including agricultural product processing. The documents issued by the government agencies of the southern provinces on speeding up grain drying will increase the scale of drying equipment in the next three years to form a large-area drying effect, for example, to enable grain growers of more than 20 mu to achieve grain drying mechanization. The goal. In Shaoxing, Zhejiang, in 2012, based on the original 60% acquisition subsidies for grain dryers, the subsidy standard was increased to 80%—90% of the purchase amount. The drying equipment market faces a good policy environment with good economic support, price subsidies, and tax incentives. The second is that there are many kinds of drying machinery on the market, and there are practical new types of machinery and technical service support that can be selected for promotion. The third is the rapid promotion of the combine harvester and the mode of cross-regional operation, so that a large number of grains need to be dried quickly and quickly. The future of grain drying machinery is huge. The lack of planning for the development of the domestic grain dryer industry market However, in the eyes of people in the industry, in the fierce competition, China's grain drying machinery market is difficult to hide the chaos of mutual exclusion. “At present, the market for grain drying machinery is mainly due to the problems of serious homogeneity, disorderly price, disordered quality and other issues in the market for self-owned brand grain drying machinery. As long as there is a market for new products introduced by one manufacturer, it is reflected in the market. Immediately there will be a lot of manufacturers to follow up. Homogenization makes the new product's life cycle become shorter and shorter, and prices drop again and again." An industry source said. From a nationwide perspective, there are still many prominent contradictions in the grain drying industry in China: First, attention needs to be paid, the second is to solve the problem of product supply, and third is to solve the problem of promotion mode and service guarantee. At present, there is a lack of planning for the development of the domestic grain dryer industry, and the total production of products is insufficient, and there is no independent brand enterprise with core leading technologies in the industry; the number of dryers is not large; the energy consumption is high due to high drying energy consumption. The quality of dried grains is poor, especially corn, and there is a lack of drying techniques and equipment suitable for rapeseed, soybeans, and cash crops. 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