Samsung and Hanyuan work together to open the last mile of LED lighting
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Recently, Samsung LEDs have been frequently operated, fully demonstrating the intent and ambition of multinational electronics giants to deepen the LED market. After Samsung Zhou Ming reached a strategic cooperation, Hanyuan once again became a strategic partner of Samsung. The two sides signed an agreement on April 10 to establish a comprehensive strategic partnership.
As we all know, Samsung is an international electronics giant. Its achievements in the field of electronics are unassailable. With its strong technical strength and brand advantages, the industry chain has been continuously extended and expanded. At present, LED business has become an important strategic area of ​​Samsung Electronics. one. Supported by technology and brand advantages, Samsung LED quickly occupied the commanding heights of the upstream LED industry chain and became one of the major international high-end chip and light source suppliers. It is the first in the industry to develop high-efficiency medium-power PKG products, and its performance has improved by 7. Leading the industry in LED light source products, and it has been mass-produced and has a complete product line to meet the needs of various indoor and outdoor lighting applications.
Relatively speaking, Hanyuan Lighting is a trump card in the e-commerce field. Users familiar with e-commerce brands are no strangers to this, and Hanyuan’s growth rate is also very fast. It has only grown into e-commerce field for only 5 years. For the first brand of lighting e-commerce, the company has won the sales champion of the light source category and LED lighting of Tmall Mall for three consecutive years, and its popularity has soared rapidly, becoming a star brand on the e-commerce platform. With the continuous eruption of the Tmall flagship store, the Hanyuan brand has begun to show its prominence in all major e-commerce platforms, including Jingdong, Amazon, Suning Tesco, No. 1 shop, Vipshop. The speed of such growth is not dependent on the outbreak of luck, but the guarantee of product quality and service, which precipitates the brand's reputation and influence.
The strategic cooperation between Samsung and Hanyuan aims to strengthen the deep cooperation between the two parties, and use their respective advantages to complement each other and continuously improve the industrial chain to achieve the goal of expanding the global LED lighting market. The two parties will give each other the greatest support, including but not limited to technology research and development, product production, marketing and brand promotion, based on the principle of mutual benefit and common development.
Samsung promises to give Hanyuan strong support in terms of technology, price, quality, delivery, and credit in the market development. Hanyuan will also use its comprehensive e-commerce channel to quickly promote Samsung LED to the mass consumer field, let Samsung LED go down the cloud, familiarize itself with more end consumers, and complete the last mile of the brand reaching the consumer field. Achieve a win-win situation for both sides.