Xiamen lighting consumer market highlights polarization
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March 22 14:09:25, 2023
Xiamen City is located in the center of the western bank of the Taiwan Strait and the center of the Golden Triangle in southern Anhui. In October 1980, the State Council approved the establishment of a special economic zone in Xiamen. The city's land area is 1573.16 square kilometers, which is under the jurisdiction of Siming, Huli, Jimei District, Haishu District, Tong'an and Xiang'an Districts. The land area of ​​Xiamen Island is 141.99 square kilometers. The city has a registered population of 1,967,800 and a resident population of 3.73 million. The total registered population of Siming and Huli is 94,500, accounting for 59.2. In 2013, the annual GDP of the region was 301.816 billion yuan. Among them, the added value of the primary industry was 2.599 billion yuan; the added value of the secondary industry was 143.479 billion yuan; and the added value of the tertiary industry was 155.738 billion yuan. Among them, the regional GDP is 90.207 billion yuan in Siming District and 73.216 billion yuan in Huli District. The two districts account for more than the whole city. In 2013, the annual per capita disposable income of urban residents was 41,360 yuan. In 2013, the number of tourists at home and abroad was 46,638,500, and the total tourism revenue was 62.095 billion yuan. In 2013, 184 exhibitions were held throughout the year. On October 13, 2012, the “Interim Provisions on the Management of Residential Decoration in Xiamen City†was issued again, which is also the hardcover room. As of October 14, 2014, the total number of properties for sale in Xiamen was 819; the number of saleable residential units was 23,513; the saleable residential area was 3,194,647 square meters; the number of residential units was 585; the residential area was 79,315 square meters. The price of the house in Xiamen is more than 20,000 yuan. The price of the island is generally more than 10,000. The main markets in Xiamen are: Xia Shang Lighting Wholesale City has more than 50 lighting stores. This market is one of the earliest lighting market in Xiamen and the only professional lighting market in the world. Most of Xiamen's lighting stores are also in this market. Minghao Lighting, NVC Lighting, Tongshida, etc.; Guolian Building Materials City has more than 30 lighting businesses; Mingfa Building Decoration City has about 20 lighting businesses; Jiangtou Mall has about 20 lighting businesses. Professional stores and lighting businesses are mostly located in Xiamen Island, there are about 130 lighting companies in the professional market, plus some other street scattered businesses more than 150. According to Xiao Jinlong, manager of Jiaxin Lighting Store, Xiamen Jiaxin Lighting Appliance Co., Ltd., the company has a business area of ​​5,000 square meters, which is currently the largest lighting store in Xiamen. The main agent brands are Sanxiong, Jinda and Jiaxin Lighting are also the first in Xiamen. The company implements the lighting store with clear price. The product positioning in the store is medium and high-end consumer group. The single customer consumption in the store is 3,500,000 yuan, and the maximum consumption of villa customers is 1 million yuan. The Xiamen market is still lacking in high-end. Consumers. Xiao Jinlong introduced that the Xiamen market has implemented a policy that the commercial housing must be hard-packed before it can be sold. As a result, the lighting market in Xiamen is highly polarized. On the one hand, high-end consumption is mainly for villas, duplexes and large-sized customers. These customers will not be affected by hardcover houses. Influencing their requirements for lamps is relatively high, this type of customer economic conditions are also relatively good, their consumption is between tens of thousands and hundreds of thousands; there are low-to-medium consumer groups, which are mainly ordinary commodity housing Owners and some self-built owners will have a much reduced consumption of lighting products due to their hardcover rooms. The company has adopted the retail engineering sub-sector operation, and has made some divisions from the product side. The store has professional engineering products and daily sales of retail products. Only a more professional market segment can show its own competitive advantage in the market. Company professionalism. According to Gao Yang, the sales manager of Xieshi Lighting's Xiamen Logistics Center, this year's market flow is much less than last year, especially during the National Day period. This is mainly due to the regulations of the Xiamen Municipal Government since 2012. Real estate companies must sell. In the hardcover room, the homeowner has already installed the basic lighting fixtures when they get the house. It is understood that it is mainly based on ceiling lamps and flat lamps. If the economic conditions are not very good, the owners will not choose new lights. If they use the lamps installed in the hardcover room, the owners who will re-select the lights are mainly replaced. The main and dining lights, as well as some decorative lighting products, will have a relatively large decline in the retail sales of the store, the most obvious customer single consumption is 20-30 lower than in 2012. Gao Yang said that from The product categories that are sold are also reflected. Nowadays, the simple style products are the mainstream of sales. Nowadays, most of the customers are decorating the house for the second time. They know that the cleaning of the lighting products is a big problem, so they will pay more attention to the easy cleaning when choosing the lighting products. In terms of easy maintenance, simple style products meet these requirements. Due to the decline in the retail business of the store, the company has set up a special department in the engineering department to follow up the engineering business. The engineering business has not declined compared with last year. Mainly Xiamen's secondary industry and tertiary industry have developed rapidly, which has driven the rapid development of commerce. There are many large, medium and small engineering projects, which has driven the market demand for Xiamen decorative building lighting and other industries.