Analysis of the lessons learned from the early introduction of LED lighting into the market
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Recently, the US Department of Energy (DOE) released a report on the application of early solid-state lighting in the market, summed up the early experience in the promotion and application, and proposed countermeasures for the shortcomings. Very good and very sharp, now it is popular to cut 45, okay, Xiaobian bring everyone to 45 to interpret.
In the report, DOE firstly combined with the experience gained in CFL marketing: 1. National-level coordination and cooperation is the key to the promotion and application of new lighting technology; 2. At the same time, it is necessary to establish corresponding standards and testing systems; 3. The most obvious effect The field is applied; 4. It is necessary to make a quick response to solve related problems, such as interchangeability problems with traditional lamps, dimming problems, and so on.
According to the report, in the early US promotion and application, standards and detection systems were established in terms of color rendering, electronic and photometric measurement, source luminous flux maintenance rate test, and long-term lumen maintenance rate prediction, and the minimum performance requirements of products were established through cooperation. Implement long-term standard projects and quality assurance.
In fact, people in the industry know that the promotion of CFL in the US market is not ideal. In the past six years, most Americans are still keen on the use of incandescent lamps. Through 6 years of marketing, CFL has been disappointing to achieve less than 0.1 market penetration (the country of the brother!). This also reflects that the general public's awareness of energy conservation and environmental protection is not high, and the government's promotion is insufficient. Based on the long-term energy policy of the United States, per capita GHG emissions are high (China's per capita emissions are only one quarter of the US) about). However, CFL has been vigorously promoted in China in recent years. According to CSAResearch data, the penetration rate of CFL in the domestic lighting market has reached an alarming 40. This is inseparable from the strong promotion of the Chinese government, the rapid industrial transformation, and the rapid acceptance of the people (Long live!). Therefore, for the lessons learned in the promotion process of China's CFL, it is worthy of our study and summary, so that the promotion of LED lighting products can reduce detours and achieve more results.
At the same time, during the 2009 Copenhagen Conference, the United States denied that developed countries should pay for the accumulation of atmospheric pollution caused by the industrialization process. Instead, they demanded that China adopt more effective emission reduction targets, which shows that it intends to transform the United States in a short period of time. People's awareness of energy conservation and emission reduction is not likely to be achieved by weak propaganda means such as government propaganda, policy subsidies, and fiscal focus shift. Do you want to wait for the people to realize? You think too much. This kind of local tyrant in the United States does not dare to easily pay for global environmental protection. It can be seen how difficult it is to promote energy-saving and environmentally friendly products. There is no surplus in the landlord's home! To this end, the EISA bill was passed, and the establishment of low-energy-efficiency lighting products such as incandescent lamps from the legal system was established, which made the promotion of LED lighting products a good time. It takes a good time to dry up!
According to the report, the current LED lighting penetration rate in the United States is just over 4, and it is developing rapidly. The problems and lessons learned in its market application are carried out through a series of tests and projects. These include:
CALiPER testing and exploration research;
Performance data verified by LEDLightingFacts;
GATEWAY demonstration demonstration project;
Years of research and development planning process;
Regularly updated market research and technology roadmap work;
DOE annual symposium and some major industry events;
Cooperate extensively with other organizations, including manufacturers, lighting designers, retailers, building owners, local governments, and energy efficiency agencies or projects.
It looks very sharp, but in fact, these things are also there. CSAResearch has also done these related aspects. In China, for the LED lighting industry, a preliminary test system and related demonstration and promotion projects have been formed, including:
CCC product quality certification CQC semiconductor lighting product performance certification LED-ELI efficient lighting product certification;
Ten City Wanhao Semiconductor Lighting Pilot Demonstration Application Engineering;
"Twelfth Five-Year Special Plan for the Development of Semiconductor Lighting Technology";
"Semiconductor Lighting Energy Conservation Industry Planning";
China International Semiconductor Lighting Forum (CHINASSL) and related annual conferences;
Leading multi-ministerial committees, working together with local governments, producers, sales channels and other organizations.
Through the joint efforts of all parties, the market penetration rate of LED lighting products in 2013 has reached 8.9 (CSAResearch data).
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