At the end of the year, "price increase" heats up the lighting market
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According to the National Building Materials and Household Climate Index jointly released by the Department of Circulation Development of the Ministry of Commerce and the China Building Materials Circulation Association, this year's building materials and home furnishing industry has been reduced to the lowest point in three years at the beginning of the year due to the influence of real estate control policies, although in the second and third quarters. The monthly rebound, but the overall sales are not optimistic, the lighting industry insiders expect that less than two months from the New Year, the industry's end of the year has reached the final stage of the momentum, the promotion at the end of the year will greatly exceed the past.
At the end of the year, the amount of house delivery has heated up the market. The winter climate is cold and dry. It is not a good season for decoration. It has always been a low season for the home improvement market. However, as the end of the year is approaching, the various concessions in the lighting market have made the war prosperous, and the traditional off-season market has appeared in Xiaoyangchun, which is comparable to the gold, silver and silver in previous years. Both merchants and consumers have not given up the good opportunity for big promotion and big purchase at the end of the year. Along with the end of the year, many real estate projects have been handed over to the houses. Most of the prospective owners have joined the ranks of decoration, and the lighting brand enterprises have also ushered in new market opportunities. You can also follow our official WeChat (public account Jizheng Building Materials Network) and Sina Weibo (@ä¹æ£å»ºæ网)
It is understood that the number of houses delivered at the end of the year has further ignited the lighting market at the end of the year. A lighting dealer told reporters that coincides with the Christmas, New Year's Day two nodes, many stores and businesses are in the promotion. Most of the merchants are now rushing to record new sales this year, and the current price is even lower than during the peak season.
Affected by the Third Plenary Session of the 18th Central Committee and the intensive property market regulation policies of the 18th session, the volume of real estate transactions in 11 first- and second-tier cities in China this year showed a downward trend. At the end of the year, it is generally a low season for home improvement. This year, there is a big relationship between the abnormality and the promotion of home decoration enterprises. The lamp decoration enterprise skillfully utilizes the market's expectation of price increase for home improvement next year, and implements a low-price strategy. This move is unsatisfactory for the market. An expert said in an interview with reporters.
The price increase of lamps and lanterns is also an important factor. An important factor in the arrival of the renovation of the New Year's Eve is that consumers are convinced that the lighting industry should raise prices next year. In fact, since last year, because of rising raw material prices and rising labor costs, the sound of lamps and lanterns has never been interrupted. The price increase is said to have been heated up. The price increase of lamps next year is also seen as an inevitable trend.
For the next year, the lighting industry will raise prices, industry insiders said: next year, the lighting industry's price increase is greater, but the magnitude is small. The cost of lighting companies is mainly labor costs, raw materials, rents, etc. From this point of view, the rise in the price of lamps is an inevitable trend. However, China's economic trend is warm and cold, real estate is also strictly regulated by the government, and the demand for lamps is still at a low level, so even if the price rises, the increase will not be higher.
Consumers in the lighting market are confused. Consumers should carefully discern the current confusion in China's lighting industry. The implementation of industry standards is low, government supervision is weak, and the degree of dispersion is high. It is still in the stage of scattered soldiers. Experts in the industry pointed out that the phenomenon of earning rebates in the lighting industry is serious. Stealing and changing columns on materials has become a hidden standard in the lighting industry. The price standard is often ambiguous. Consumers must carefully identify when choosing a fixture.
Insiders pointed out that the year-end lighting promotion war has been ignited, but there are also many innovative services, but in the face of ultra-low-cost competition of lighting companies, consumers should be cautious and cautious choice, consumers should look for trusted brand lighting companies. Whether you choose a large company or a small company, consumers must go to their store to sign the contract and pay the deposit. After the deposit is paid, you must ask for the invoice.