In 2016, ICT vendors are still facing challenges such as the macroeconomic environment is not as good as expected, market competition is more intense, user needs are more demanding and individualized, and how to adapt to the future development.

In particular, the challenges China faces in its economic growth are still huge, with some declines in the macroeconomic figures in Q1 2015. However, the foundation for China's steady economic growth will remain unchanged. Its import and export will be relatively stable, the investment space remains huge, its consumption potential is still not fully exploded, the government is determined to reform and the potential for innovation and entrepreneurship is huge.

Although there are many challenges, the overall IT market in China still has tremendous business opportunities. Therefore, one must understand the policy, two must grasp the trend, and three must take action.

The 13th Five-Year Plan has four major development goals as the basis for the development of the IT market, including service industries and smart manufacturing to lead economic growth, innovation and entrepreneurship to become a new normal in development, globalization to enhance China's global status and influence, and to protect the environment and benefit people's livelihood sustainable development.

In 2015 IDC proposed that relying on the third platform will be six key technologies to become enterprise innovation accelerator, but the third platform can be underestimated, IDC expects the third platform in line with the growth rate in 2016 will exceed the second platform to reach 12.7% for the first time, Road 2020 will gradually widen the gap.

The ICT market has entered a period of adjustment, and the growth of the traditional ICT market has been gradually declining or slowing down. The new technology based on the third platform has been applied to the digital transformation of various types of users on a large scale and the market scale has continued to grow.

IDC China CEO Jackie Ho at the 2016 ICT Market Trends Forum said that in 2016 will also achieve three large-scale, that is, popularization of large-scale technology, large-scale ecosystem. The popularization of scale is reflected in the third platform technology and digital transformation. The technology scale is embodied in the Internet of Things and the cognitive system / artificial intelligence. The popularization of ecology is embodied in the digital transformation developers and the industry cloud platform, and the three together promote the degree of customer intimacy .

Enterprise IT market and the Internet of Things market

China's cloud computing market has moved from initial investment phase to high-speed development phase, becoming the core direction for the transformation and upgrading of enterprise IT infrastructure and gradually integrating with business applications. IDC believes that the key points for the future development of the cloud computing market will be in terms of cloud security, cloud service agents and cloud applications in the industry. As cloud computing applications evolve, data center infrastructure technologies will also evolve to the next generation of computing models represented by software definitions. Based on the impact of government policy and the immense volume of the Chinese market, IDC believes that leading next-generation data center technologies will be generated in China. Based on cloud computing infrastructure, big data and the Internet of Things will be key applications and solutions for the enterprise market. In the field of big data, IDC believes that big data is more than just technology, but also requires the transformation and transformation of business thinking by suppliers and users based on big data. In China's vast market space for the Internet of Things, the application of various market segments is the key to determining the maturity of the Internet of things.

Vertical industry market

In the context of the Internet and the information age, the digital transformation of the industry has become irresistible. Digital technology represented by cloud computing, Internet of Things and big data has gradually become the enabler of industry restructuring and transformation. The arrival of innovative accelerators such as robots, 3D printing, cognitive technologies and AR / VR in the industry is emerging as a new booster for industry change. At the same time, the hot topics of these digital technologies are constantly changing. For example, Industry 4.0 in manufacturing, interest rate liberalization in banking, government PPP projects, and large medical and healthcare services in the medical industry. The different characteristics of the industry also determine the maturity of its digital transformation, investment priorities, challenges and development of very different direction. IDC believes that the digital revolution in the industry possesses huge IT business opportunities, but it also lurks risks. If IT companies want to get a slice of the industry, they should concentrate on market segments, build healthy ecosystems, or become one of the systems Continue to strengthen the innovation of digital technologies and find the business opportunities that truly belong to them.

Smart terminal market

With the trend of upgrading the overall consumption of Chinese society, China's consumer electronics market will also change in the future. The future of consumer electronics market will no longer be a simple product-driven, or channel-driven. The future will develop into fashion, fragmentation, intelligence, entertainment four major trends. For the current hot VR market, drones and smart home market, IDC analysts also explain the future development and major trends in today's trend forum.

"Only by reading key government policies, accumulating emerging technological capabilities, integrating the ecology of cross-border platforms, grasping the needs of transitional users, delivering value-added products and services, and redefining target industries and consumers with innovative thinking can enterprises respond to the era of massive digital transformation Challenge and capture business opportunities. "Wu Lianfeng, vice president and chief analyst at IDC China, concludes.

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