Car brands need to reflect the characteristics of national culture

Car brands need to reflect the characteristics of national culture

In response to the performance of Chinese auto companies in the domestic and foreign markets in recent years, the reporter interviewed some exhibitors participating in the 2014 Beijing International Auto Show. Among them, David Muyres, executive director of product innovation at Johnson Controls in the United States, said that there are still two areas for improvement in China's auto brands: apart from improving the performance and quality of domestic cars, the more important point is that “Chinese car brands need to be able to reflect their uniqueness. Elements".

Mr. Muyres added: "As we all know, Chinese culture occupies a unique position in the world. However, compared to the Chinese car design concept and style, it does not reflect the uniqueness of Chinese culture," Mr. Muyres also said. He expressed his opinion on the acquisition of the British Jaguar brand by the Indian Tata Motors Group, claiming that Tata’s practice of retaining its “pure pedigree” when acquiring Jaguar is worthy of reference by Chinese companies. When asked if he would consider buying a Chinese-brand car as an ordinary consumer, Muyres said "may not be," but at the same time admits that Chinese cars have made considerable progress compared to the past, in the near future. In the future, it is expected to become the most powerful competitor of European and American automakers together with auto brands such as Japan and South Korea.

Injection Moulding Machine

Injection Moulding Machine ,Injection Mold Machine,Injection Molding Machines,Plastic Injection Molding Machine

NINGBO BONA MACHINERY CO.,LTD , https://www.bonagolbal.com