The reorganization of Jianghuai Automobile and Chery Automobile, which has attracted much attention from public opinion, has begun to make waves again. Yesterday morning, Jianghuai Automobile announced an external announcement that it plans to use its own funds to invest in 30,000 light passenger van projects with a total investment of 592 million yuan. According to Wen Xiang, an analyst at Guoyuan Securities Automotive Industry, Jianghuai’s current “grabbing of large and small” approach aims to develop light passenger vans (large MPVs), increase the company’s profitability, and at the same time strengthen its “Daan Automobile”. The "right to speak".

JAC "grasping the big and small" since Tim reorganization weights

Yesterday morning, the reporter learned that the Jianghuai Automobile plans to use its own funds to invest in 30,000 light passenger van projects with a total investment of 592 million yuan. The product produced by this project is the company's external design agency, self-developed, fully-owned light passenger van (large MPV) with independent intellectual property rights, and it will be capable of producing 30,000 light passenger vans annually upon completion.

However, Chery, another protagonist of the “Da An Qi” project, did not “stand still”. As early as June 3, Chery Automobile sold 20% of its equity and introduced 2.9 billion yuan of funds. Although Chery has repeatedly stressed that this financing is due to the strategic needs of the company's further development, but the industry generally believe that Chery is not bad money, Chery's move is to compete with Jianghuai secretly, so that in the upcoming "Daan steam" integration Take the initiative.

"From today's Jianghuai Automobile's announcement, we can clearly see its strategic intention of 'grasping the big and letting go small': to grasp the big is to develop large-scale MPVs. Reducing the burden is to gradually narrow down projects with relatively poor profitability." Industry analyst Wen Xiang believes that there is a clear meaning of addition and subtraction in the current projects carried out by Jianghuai Automobile. Addition is a big passenger vehicle project (MPV and sedan), and subtraction is a retreat for heavy trucks, actively seeking strategies. Collaborators.

The government is advancing the restructuring of Daan Steam

JAC's share price, which was not outstanding in the first half of this year, increased by 15.8% last week. This is no doubt due to the recent frequent visits to brokers and funds. "It is mainly interested in the reorganization of Jianghuai and Chery." Huatai Securities automotive industry analysts told reporters.

At the same time, Jianghuai Automobile's behavior of connecting the securities dealers twice in succession at the end of June and early July is quite worth pondering. According to Wen Xiang, an auto analyst at Guoyuan Securities, Jianghuai Motor’s move in addition to showing that Jianghuai’s senior officials are eager to convey more positive news and developments of Jianghuai to the capital market, it also shows that it may be necessary to reorganize in the following Jianghuai and Chery. Take the initiative in the program.

“At the brokerage meeting on July 3, the head of JAC also made it clear that the current government is advancing the restructuring,” Wen Xiang told reporters.

“Now Jianghuai has developed into a more comprehensive automobile company focusing on sedans, light passengers, light trucks, and buses. Chery also has its own passenger and commercial vehicles. This way, the two companies are comparable. The difficulty has actually increased." For the reorganization of Jianghuai Automobile and Chery Automobile, Liang Huaping, president of the Provincial Automobile Industry Association, said.

Jianghuai’s strategic counterattack behind “grasping the big and letting go”

According to the sales report of Jianghuai Automobile recently released, the company sold a total of 22,500 cars in the first five months, an increase of 316.88% over the same period of last year. After experiencing a drastic decline in performance from the transformation of a single commercial vehicle manufacturing company to a comprehensive business such as passenger vehicles, JAC has apparently demonstrated to the industry that its sedans business is on track.

Industry analysts believe that because Chery has already obtained large sums of money through the sale of shares, Jianghuai's main profits in recent years are used for product research and development. Therefore, it is difficult to change the net assets. Only variable can be realized. The stock market value, which may be the main reason for the recent eagerness of JAC to recruit brokerage firms.

At the time of the press release, analysts from major domestic securities firms such as Guoyuan Securities, CITIC Securities, and Huatai Securities also gave Jianghuai Automobile a “buy” rating; Chery’s new generation of boutique cars, Ruiqi M1, is now also popular. Many cities including Beijing, Chengdu, and Nanjing have accepted orders from dealers in stores, and sales have been bullish.

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