China's textile machinery exports face increasing prices and falling prices
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Variety of rich textile machinery exports during the "fifteen" period, China's textile machinery exports have been around $ 500 million. In the first year of the “Eleventh Five-Year Plan†- 2006, the export of textile machinery exceeded the US$1 billion mark for the first time, reaching US$1.237 billion; in 2007, it continued to grow, exceeding US$1.5 billion; despite the global financial crisis in 2008, The crisis, but the impact on exports is not yet obvious, the annual export reached 1.567 billion US dollars; the impact of the financial crisis on textile exports mainly in 2009, exports fell to 1.211 billion US dollars. This year, with the global market picking up, China's textile machinery exports picked up again. From January to October, exports reached 1.396 billion U.S. dollars, and annual exports are expected to exceed 1.6 billion U.S. dollars. Although export accounted for the target of not exceeding 30% of the current production value, Gao Yong, vice president of the China Textile Industry Association, explained: “This is mainly related to external factors and does not mean that textile machinery exports are not growing fast. On the one hand, when the goal was formulated five years ago, it is expected that the growth of the domestic market will slow down. I did not expect the growth of the domestic market in the past few years to remain strong. Especially this year, domestic sales growth has far exceeded expectations; on the other hand, the appreciation of the renminbi has increased. ."
During the “Eleventh Five-Year Plan†period, the main reason for the high growth of China's textile machinery exports was that products had a strong competitive strength, and in particular, there was a major breakthrough in the categories of export products. The mechanical and electrical integration degree of the complete basic cotton spinning equipment has been continuously improved. Compared with foreign products of the same grade, it has an advantage in cost performance. The development of chemical fiber equipment is even more rapid. China's textile machinery company independently develops and produces a complete polyester plant with an annual output of 200,000 tons, and a 50-ton-per-day spinning machine. The 100-ton, 200-ton polyester staple fiber complete sets of equipment have been Successfully promoted to the market, currently in Egypt, Indonesia and other countries have China's chemical fiber equipment foreign aid projects. In particular, it is worth mentioning that the dyeing and finishing equipment and knitting equipment, which are relatively weak in infrastructure, have significantly improved their technological level due to the investment of well-known international companies. High-efficiency short-flow equipment for finishing and pre-processing, energy-saving and environmental-friendly dyeing machines, rotary screen printing machines, digital printing machines and new heat setting machines have all been mass-produced. At the same time, China's textile machinery products continue to enhance the ability of international support, domestic production of auxiliary devices and spare parts not only exported to foreign textile companies, some of the world's leading textile machinery manufacturers also buy China's spare parts for its host supporting.
Therefore, during the "Eleventh Five-Year Plan" period, the most significant feature of China's textile machinery export is that it will no longer rely solely on cotton spinning machinery to leave the world alone. In the past few decades, China's textile machinery exporters have always been spinning frames. In the past five years, this pattern has been completely broken. Knitting equipment has become China's textile machinery industry's highest export value, followed by printing and dyeing equipment and Parts. It is also because of the abundance of export products that the volume of textile machinery exports has doubled in five years. The driving effect of the Asian market is clear. There is no doubt that the transfer of the global textile industry to Asia has provided a huge market opportunity for China's textile machinery exports. In recent years, governments in Asian countries such as India, Pakistan, and Bangladesh have supported the development of the textile industry by increasing investment, introducing preferential policies, and lowering lending rates, making the demand for textile machinery equipment in these countries very strong.
According to customs statistics, Vietnam, Bangladesh, India, and Indonesia were the four major markets for China's cotton textile machinery exports from 2007 to 2009. Uzbekistan is the market with a certain size and stability. The Indian market accounts for 29.8% of China's chemical fiber machinery exports, with an average annual export of 21.61 million US dollars, followed by Iran, Thailand, and Syria. In addition, China's export of dyeing and finishing machinery from Hong Kong, China, a relatively large, accounting for 35.6%, the United States, Bangladesh, the average annual export of more than 20 million US dollars, exports to Indonesia, India, Turkey more than 10 million US dollars. As China's largest export category of textile machinery, the knitted machinery market is very widely distributed, but at the same time, the degree of concentration is also very high. In the past three years, it exported an average of 200 million U.S. dollars to India, accounting for 43.5% of the country's total exports. Pulling the growth of China's textile machinery and spare parts exports mainly comes from two types of markets: First, textile machinery manufacturing countries, such as Japan, Germany, Italy, Switzerland, etc., mainly for its host supporting; second, textile machinery demanding countries, such as India, Pakistan, Bangladesh, Vietnam, Indonesia, etc.
In addition, since January 1, 2010, China has signed free trade agreements with ten ASEAN nations and established free trade zones. ASEAN, one of the most active regions in the world textile machinery market, has also created favorable conditions for China's textile machinery exports. .
Some outstanding textile companies in China have implemented the "going out" strategy. Establishing processing plants abroad has also stimulated the export of textile machinery. Tianhong Textile Group has invested and constructed 350,000 spindles in Vietnam within three years. All the equipment used is cotton spinning equipment produced by the textile machinery enterprises owned by China Hengtian Group.
With the growth of China's textile machinery export volume, China's textile machinery products export marketing network is also gradually improving. Textile machinery enterprises represented by the China Hengtian Group have established after-sales Service organizations in overseas major sales markets, and send special The technicians are stationed at the point of sale, and the engineers conduct regular touring services to solve the problems encountered in the operation of the equipment. These timely and in-situ after-sales services not only won the trust of user companies, but also laid a good foundation for expanding the local textile machinery market.
Low-price competition for sales only earns profits without profit. During the “Eleventh Five-Year Plan†period, although the export value of China's textile machinery products has shown rapid growth, the issue of low export prices that have plagued China's textile machinery enterprises for many years has not been improved. The low price is undoubtedly the biggest competitive advantage for China's textile machinery products to seize the international market, but blindly through the price cuts to win the market, eventually resulting in lower and lower profits of textile machinery companies. Take the example of a cotton spinning machine, export prices have not increased for more than a decade but have fallen by 50%. In the early 90s of last century, the price of spinning frames in our country was more than 90 US dollars per spindle, which has now dropped to about 50 US dollars per spindle. At present, China's textile machinery exports have an average profit margin of only 2% to 3%, while European companies have at least 8% to 15%. Industry analysts believe that the embarrassing situation of declining export product prices is mainly due to the homogenization of products. Low price competition will inevitably lead to a vicious circle, and the meager profits will directly affect the upgrading of technology and the development of new products.
Another problem exposed at the exit of the spinning machine is the quality of critical parts. “Why is the spinning machine export in China not the absolute advantage of the past in recent years?†The host computer company complained that the special technology of the spinning frame and the manufacturing level were slow to increase, which could not keep up with the development of the mainframe. “Some spinning machines we export, customers require imported cradle, imported spindles, and even imported wire, so even if the cost is increased, the price goes up, and the profit of the company comes from. ?"
Gao Yong, vice president of China National Textile and Apparel Industry Association, believes that the technical upgrading of special parts cannot keep up with the development of the mainframe. On the one hand, it is a problem left over from the long-term planned economy, namely, “heavy mainframe and light componentsâ€. On the other hand, textile machinery It is indeed not easy to solve the technical problems of the parts, including both the technical and raw material quality problems, not the textile machinery industry itself can solve. But this is indeed a problem that must arouse the attention of the entire industry. It is an important issue that the textile machinery industry has faced and completed during the 12th Five-Year Plan period.
“In the 12th Five-Year Plan period, expanding exports can no longer rely solely on price advantages. We must comprehensively upgrade the international competitiveness of equipment, and we must completely change the situation of increasing exports and decreasing prices,†Gao Yong said.