Chinese construction machinery companies are enjoying a good opportunity to expand the ASEAN market

The China-ASEAN Business and Investment Summit Machinery Expo 2011 will be held in Nanning on May 30th. With the deepening of China-ASEAN Free Trade Area construction, China’s construction machinery is gradually becoming the first choice for ASEAN buyers, and the 8th China-ASEAN Expo will also highlight cooperation opportunities in this area. Experts believe that China's construction machinery companies are enjoying a good opportunity to expand the ASEAN market.

With the accelerated economic development of ASEAN countries and the increase in the scale of infrastructure investment, the demand for machinery and related accessories has increased substantially. ASEAN countries import large quantities of machinery products from China each year. After the completion of the China-ASEAN Free Trade Area (FTA) last year, There are eight types of construction machinery that reduce tariffs and the agreed rate is 5%. With the further construction of the China-ASEAN free trade zone, the import tax for the machinery industry will be reduced to zero, and the cost of importing Chinese machinery by ASEAN countries will be lower. These factors have provided more opportunities for China’s construction machinery and transport vehicles to expand the ASEAN market.

The people in the industry of ASEAN countries believe that the construction machinery produced in China is cheap, with superior cost performance, and China’s construction machinery is gradually becoming the first choice for ASEAN buyers. After the completion of the China-ASEAN Free Trade Area, the economic and trade cooperation between China and ASEAN’s machinery industry has grown significantly. According to statistics of the General Administration of Customs, as of November 2010, China’s machinery import and export trade volume was US$16.84 billion, an increase of 47.9% over the previous year. The export volume was 9.31 billion U.S. dollars, an increase of 35.4% over the previous year.

It is understood that at the Seventh China-ASEAN Expo last year, the repeated participation rate of exhibitors of construction machinery and transport vehicles and exhibited products reached over 80%. Experts believe that China's manufacturing industries such as construction machinery, transportation vehicles, agricultural machinery and electrical machinery have a good price/performance ratio and are very suitable for the needs of the ASEAN market. Repeated participation by companies also illustrates this point.

With the advent of the "zero tariff" era, visionary Chinese construction machinery entrepreneurs have seen new opportunities for ASEAN. Enterprises going to ASEAN can not only expand the ASEAN market, but also make it easier to adjust the industrial structure within the international region.

Experts suggest that construction machinery companies should make full use of the “Symposium Machinery Exhibition”, China-ASEAN Expo and other important platforms for cooperation with ASEAN, and it can be very convenient for ASEAN to do business. After the implementation of the tax reduction, the cost of construction machinery exported to ASEAN will decrease by about 8%, and the tariffs saved will directly increase the competitiveness of China's machinery products. In recent years, ASEAN countries have high expectations for Chinese construction machinery companies to invest in ASEAN. The Chinese construction machinery industry should pay close attention to upgrading the equipment manufacturing industry to meet the needs of the ASEAN market. When the time is ripe, companies can set up companies and offices in ASEAN countries, increase their efforts to develop the ASEAN market, and provide excellent after-sales services to ASEAN customers.

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