Comments: Chinese car companies must learn to "borrow the east wind"
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After ten years of "Bitter Love", Renault finally succeeded in "bringing the east wind" into the Chinese market yesterday. The PSA Peugeot Citroën, which has partnered with Dongfeng Motor, also announced that it intends to sell its shares to Dongfeng Group. After experiencing the financial crisis in 2008, China has become a global "carrying place" for autos. Many internationally renowned auto companies have either "provided themselves" or "autumn waves" and have come to China to "bring the east wind." Behind this is the huge "suction of gold" hidden in China, the world's largest auto market, and the steady development of China's auto industry.
"The 100-year-old" GM was faced with bankruptcy protection. Ford's Volvo "married" into China's Geely, and the "prestigious" Detroit bankrupted. The financial crisis that erupted in 2008 was a "deadly" impact on European and American auto industries. However, in sharp contrast to this, the Chinese automobile industry has achieved considerable development in recent years. According to the China Automobile Industry Association’s production and sales data released in November this year, China’s automobile production and sales volume reached 2,134,300 and 204,390, respectively, both of which hit record highs, with sales up 14.12% year-on-year. According to data from PricewaterhouseCoopers, China's light vehicle assembly volume is expected to reach 20.7 million units in 2014, a year-on-year increase of 11.9%. From 2012 to 2019, China's contribution to the growth of global light vehicle assembly will reach 43%.
It is such a huge market that has attracted European and American auto companies that are currently in a predicament to come to China to seek cooperation. The abundant funds in the hands of Chinese auto companies are exactly what European and American auto companies are in desperate need. The financial crisis has brought "critical" to the European and American automotive industries, and it is more "accidental" to the Chinese auto industry. However, the key point is that in an upsurge of foreign car brands coming to China to “bring the east windâ€, Chinese car companies must learn to play “Dongfeng†in their hands. We have funds, markets, people have technology, brands, how to make good use of their own "card", learn the strengths of others, get people's technology, no longer become someone else's "money bag", do not let people When the wind is "borrowed" away, he is still circling in situ, which tests the wisdom of all parties. Opportunity has arrived, and at the door of the home, Chinese car companies must learn to “borrow the east windâ€.