On May 14th, 2014, the day before Guangrao International Rubber Tire was unveiled , Shandong Haoyu Rubber Co., Ltd. held the 5th Anniversary Celebration and Brand Symposium. More than 200 dealer representatives and media from across the country participated in the event.

Shandong Haoyu Rubber Co., Ltd. 5th Anniversary Celebration

On the site of the 5th Anniversary Celebration and Brand Seminar of Sunny Group, Zhu Yuncheng, Chairman and General Manager of Sunny Group, talked about the development history of Sunny Group and highlighted the high quality and strict production standards of tires represented by Benni tyres . , And said that in today's highly competitive tire market environment, Haoyu will work together with outstanding distributors across the country to create a national brand of domestic products. At the same time, at the celebration site, Zhu Jian, Chairman of Sunny Group Tire Technology Co., Ltd., a subsidiary of Haoyu Group, introduced the overall planning and brand layout of Sunny Group for Delte.

Zhu Yuncheng, Chairman and General Manager of Sunny Group, speaks at the scene

Hao Jingquan, deputy general manager of Hao Yu, released the "Brand Strategy and Development" report of Haoyu Group, stating that Haoyu will build brand from three aspects of quality, taste and morality, and continue to build product's popularity, reputation and loyalty. Investigate the critical situation of overcapacity and low-price and disorderly competition in the tire industry at this stage. In this industry situation, Haoyu needs to keep a firm grasp of quality and technology, and based on the quality of the leading industry to establish a foothold in the market.

At the same time, the Haoyu Group's technical engineers introduced on-site the recent R&D achievements and technological innovations of Haoyu, explained in detail the upgrading of Benniu's tire products, and introduced the advantages of Benniu's main push for new products in 2014.

Gu Sheng, president of Belcat Asia, delivered a speech

In the 5th Anniversary Celebration and Branding Symposium, Hao Sheng, President of Belcom Asia, a raw material supplier of the high-end partner of Haoyu Group, delivered a speech and introduced the outstanding performance of Bellcard in the industry and its core competitiveness. Sunny Horizons is pleased to establish cooperation with it and hopes to work with Sunny to provide its customers with high-performance tire products. As an indispensable raw material for tire products, Carbon Black, a premium supplier of carbon black, established cooperation with Haoyu at the beginning of the establishment of Haoyu, and Black Cat Carbon Black took the stage to speak and expressed that it will continue to support Haoyu to build high-quality tire products. Brand development path.

Hao Guang Group Benniu Tire Dealer Xinjiang Guangguang Xin Trading Co., Ltd. Chairman Wang Guangjun Interviewed

The development of product brands is inseparable from the support of dealers, and Haoyu Group has also achieved success in building dealer networks. Wang Guangjun, chairman of Xinjiang Qinguangxin Trading Co., Ltd., delivered a speech as a dealer representative, introduced the outstanding performance of Benniu tires in the local tire market, expressed the customers’ trust in Sunny tire products, and expressed that he will continue to work with Haoyu in the future. Create the future.

Haoyu Group tire production workshop

Haoyu Benniu Tires New BN168+

Audience knows about Benniu tires

On the morning of the 5th Anniversary Celebration and Brand Seminar of Sunny Group, the participating dealer representatives and friends from the media visited the tire factory of Sunny Group in Dongwang Town, Dongying, Shandong Province. The tidy production workshop and the more advanced assembly line. The device was well received.

The Sunny Group, which carries the dream of the Chinese national rubber tire industrial brand, has clearly defined the strategic target represented by the Benniu tire brand. Under the guidance of the product concept and construction that continues to promote product branding and continues to create product differentiation, the company will The impact of Yu’s products has been further expanded to make it stand out among many tire companies in the world’s tire capital, Guangrao.

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