Four major groups instigated new energy: China's automobile leapfrogging strategy gradually clear


“At present, China is by no means a powerful automobile country. We have made arduous efforts to catch up along the traditional technological route, but the gap is still very large.” Chen Qingtai, former deputy director of the Development Research Center of the State Council and deputy director of the Economic Committee of the National Committee of the Chinese People's Political Consultative Conference, was June 6. The Huadu Forum held that "the revolution of the new energy automobile industry has risen and electric vehicles should be developed as a national strategic technology."

Under the promotion of the Ministry of Science and Technology and relevant ministries and commissions, the policy of encouraging and supporting new energy vehicles has been continuously introduced, and the development of new energy vehicles in our country has become a stark phenomenon. Although the development of the technological route is still controversial, FAW, SAIC, Dongfeng and Changan, as the four major automobile groups in China, have all set new energy vehicle development goals. In the meantime, they have also competed for their future reserves. The war in the future market discourse.

In this new energy war, the giants and local Chinese companies are forming a crisscross pattern. In the competition of technology, patents, standards, and markets, Chinese companies have not fallen behind this time. Changan has launched the first hybrid car for individual users on June 11th, which will bring new energy product competition ahead of the actual stage.

Chang'an broke 5% new energy goals

New energy vehicles are no longer on paper, and they can "fly into the homes of ordinary people."

Chang’an is the Chang’an Jiexun hybrid sedans that were released on the opening day of the 11th Chongqing Autos, priced at 13.98 million yuan for comfort and 149,800 yuan for luxury. From now on, Chang'an Jiexun hybrid sedans will be sold first in Chongqing and will be presented with a million yuan gift package to the top 100 individual customers.

Previously, the subsidy policy for new energy vehicles jointly issued by the Ministry of Science and Technology and the Ministry of Finance did not cover the personal consumption field. Chang’an adopted a “corporate subsidy” method, took the lead in breaking sales of new energy vehicles in the personal area, and achieved a mix of self-owned brands. Mass production of power cars.

Chang’an’s move has significant implications for the industrialization of new energy vehicles in China. When the automobile revitalization plan planned for new energy vehicles, the production and sales of electric vehicles will form a scale, transform the existing production capacity, and form a new energy vehicle production capacity of 500,000 pure electric vehicles, rechargeable hybrid vehicles and ordinary hybrid vehicles, and sales of new energy vehicles. It accounts for about 5% of the total passenger car sales.

The total sales volume of 5% is equivalent to the sales of 500,000 vehicles, but this figure has been controversial, because from the current subsidy policy, there is no emphasis on subsidies for hybrid power, especially weakly mixed models, but on the effect of energy saving. Better intensive mixing or electric vehicles are heavily subsidized.

“When we set a 5% sales target, we are optimistic about the industrialization prospects of hybrid power.” Yu Zhuoping, Dean of the School of Automotive Engineering at Tongji University, said: “Strongly mixed electric vehicles have not yet entered the stage of industrialization. Weak mixed-mixed vehicles are currently suitable for vigorous implementation. However, if the subsidy is not focused, it may be difficult to complete the 5% sales target."

Changan, the low-cost hybrid car, was the first to launch an impact on sales targets of 5%. Its low-cost strategy to enter the market, combined with the subsidies of local governments, can realize the industrialization of self-owned brand hybrid cars in advance.

Changan Jiexun's power system consists of a 1.5L high-efficiency engine independently developed by Changan and a 13KW permanent-magnet synchronous brushless motor. The driving range is greater than 500 kilometers, and the overall vehicle power level is equivalent to a 2.0-liter gasoline engine. With similar power performance, the fuel consumption of the vehicle can be saved by about 20%. The car is also the first domestic vehicle to realize the industrialization of the medium-duty hybrid technology solution. Changan has built the first production line independently developed by the company for the production of hybrid power.

From the current point of view, hybrid power is a combination of new energy and traditional energy. Compared with electric vehicles and fuel cell vehicles, the hybrid power has entered the early stage of industrialization. Changan Automobile has announced that it has taken the lead in realizing the industrialization of hybrid vehicles and has reached an annual production capacity of 10,000 units. After mass production in Changan, FAW, SAIC, Dongfeng, BYD, Honda, Nissan, and other companies are already eyeing, and the domestic new energy automobile market will usher in a bloody storm.

The four major groups are fighting new energy

Electric vehicles are becoming the trump card to save the American automotive industry. In March of this year, US President Barack Obama announced a $2.4 billion electric vehicle field support plan, which to a certain extent triggered the upsurge in electric vehicle production worldwide.

The replacement of traditional fuel vehicles with new energy vehicles may only be a matter of time. Countries have stepped up the pace of developing new energy vehicles. From the government to the enterprises, they are all developing full-scale development of such models and their supporting facilities. Germany has built a highly efficient “car charging station” network, France has bought high-end vehicles with high subsidies and a number of incentive schemes, and the Japanese government has been supporting the sales of eco-friendly vehicles, which also includes the Chinese government’s subsidy policy.

“The time it takes for electric vehicles to replace traditional cars is longer, but companies are increasing their research and development efforts as if they were investing in the original stocks.” Chen Qingtai said, “Chinese companies should seize the opportunities of electric vehicles, impact the traditional pattern, and change the technology of foreign countries. Depends on the status quo."

After the "Automobile Industry Adjustment and Revitalization Plan" issued in March this year put forward practical requirements for the development of new energy vehicles, the four major automobile groups in China have announced their own new energy development plans in succession, and their common goals are around 2012. To realize the industrialization of new energy vehicles.

In the next three years, Changan New Energy Automobile R&D and industrialization will have an estimated investment of 1 billion yuan to create a medium-blended, weak-mixed, and strong-mix industrial R&D capability with different grades, different uses, and different systems. Car, Class A, Class B, Class C products. In 2014, Changan Automobile will realize the production and sales of 150,000 new energy vehicles. By 2020, it will have achieved production and sales of more than 500,000 new energy vehicles and become a leader in the new energy automotive industry.

FAW Group did not slow down the pace of research and development of new energy while accelerating the construction of independent brands. On February 25, it announced its new energy strategy. By 2012, the group plans to build a production base with an annual production capacity of 11,000 hybrid cars and 1,000 hybrid buses.

In this round of new energy vehicle competition, the four major domestic groups have targeted the core technology level rather than the production volume. On June 2nd, China's only pilot base for the national industrialization of electric vehicle patents, the pilot base of the Dongfeng Electric Vehicle Industrial Park, was officially unveiled. Dongfeng Motor also took an important step in the industrialization of new energy vehicles. Yang Shouwu, deputy general manager of Dongfeng Electric Vehicle Co., Ltd., announced that the company will release the first hybrid car of Dongfeng's own brand in early 2009 and the target sales volume for the entire year will be 5,000.

Zhou Wenjie, deputy general manager of Dongfeng Motor, said that Dongfeng Motor will have its own core technologies and patents on batteries, drive motors and electronic controls in the future, hoping to control strategic resources.

The new energy strategy of SAIC Motor, the largest domestic automobile company, has also set a timetable. On May 4, SAIC Motor Group convened the New Energy Vehicle Construction Swearing Conference to clarify the industrialization of new energy vehicles: In 2010, SAIC Roewe 750 hybrid hybrid car will be put on the market, achieving a comprehensive fuel saving rate of around 20%; To ensure the smooth completion of the World Expo’s new energy vehicle mission, it will provide four major new systems (pure electric, super-capacitors, fuel cells, and hybrid power) and nearly 1,000 new energy vehicles to the operation of the World Expo.

In 2012, more than 50% of Roewe 550 plug-in hybrid cars will be on the market; in the same year, SAIC's own brand of pure electric cars will also be introduced to the market and truly zero emissions.

Cheng Jinglei, executive director of the Shanghai Automotive Deputy Chief Engineer and Strategy and Business Planning Department, said that the construction of Shanghai Automotive New Energy's core industrial chain will focus on the “five vertical and four horizontal” work. "Five verticals" refers to autonomous control in the integration of vehicle development, power system integration technology, and the "batteries, motors, electronic control" of the three major new energy sources, the largest industrial value of the parts and components systems. “Sheng Heng” refers to the social system work of the sustainable development of new energy vehicles in terms of the coordinated development of vehicles and parts and business arrangements, the deepening of the mechanism for the production, research, and research, the support of government policies, and the construction of social projects under the guidance of the government. .

SAIC Motor has established a special new energy power system company with a total investment of 2 billion yuan. It will also invest 2 billion yuan in hybrid vehicles and key components, totaling about 6 billion yuan.

China has now grown into the world’s largest auto market. In the face of future competition, the state-owned four major auto companies have already laid out in advance, and this is reflected in the increasingly clear strategy of China’s auto industry. Chang’an, FAW, Dongfeng, and SAIC have already Walking on the road to industrialization of new energy vehicles.



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