Heavy truck Shaanxi Automobile Valin will be absent from Beijing Motor Show 2012
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The pace of the 2012 Beijing Auto Show is approaching, and the enthusiasm of the fans of the exhibition has begun to mobilize. For exhibitors, Beijing Auto Show is undoubtedly an excellent market driver in the face of a slightly depressed auto market this year.
The reporter learned that the total exhibition area of ​​the current Beijing International Auto Show reached 230,000 square meters. Apart from the nine indoor exhibition halls in which the new national exhibition was launched, it also opened the largest commercial vehicle show in the history of the Beijing International Auto Show in the South Square of the New International Exhibition. District, setting a new record for the scale of the Beijing Auto Show.
However, it is regrettable that the three truck companies Sinotruck, Shaanxi Auto and Hualing will not be seen in the commercial vehicle stage of this auto show.
Why China National Heavy Duty Truck is absent
At the 2011 Shanghai Auto Show, the appearance of China National Heavy Duty Truck and Manchester United left a deep impression on the audience. Can you see the new products of Sinotruk and Man in this auto show? Recently, the first commercial vehicle network reporter learned from relevant Sinotruk related personnel, heavy truck this time not to exhibit.
China National Heavy Duty Truck is the top three in the heavy truck sales list, and professional visitors are full of expectations. But why do companies not consider exhibiting? The above-mentioned sources stated that there are mainly four reasons.
First, China National Heavy Duty Truck will launch a brand-new product every two years. In 2011, the company launched the Quandeka. In 2009 and 2007, it launched HOWO-A7 and HOWO, respectively. At the International Auto Show, CNHTC participated. However, this year, heavy-duty trucks have only improved their products, and have not launched new platforms with large spans. Therefore, there is no exhibition plan for this auto show.
Second, new products that are cooperating with German Mann will not be launched until the second half of this year.
Third, China National Heavy Duty Truck is different from Dongfeng Commercial Vehicles and FAW Jiefang. The latter two companies are all exhibitors based on the nature of the group. There are not only commercial vehicle products but also passenger vehicle products. The Beijing Auto Show is also Passenger car as the theme, while China's heavy truck only commercial vehicle plate.
Fourthly, "Although we can not completely deny the significance of the exhibition, but from the perspective of previous participation in the exhibition, the international automobile exhibitions such as the Beijing Auto Show and the Shanghai Auto Show, for commercial vehicle companies, the setting of the exhibition hall location is not satisfactory. The above-mentioned sources believe that the passenger car booths are all located in the museum, while commercial vehicles are located outside the library because of their “big headsâ€. In hot weather, the audience basically likes to visit the museum. For this reason, compared to the bustling and crowdedness of passenger car booths, commercial vehicles have been neglected by the audience.
Why Shaanxi Steam does not come to compete with Taiwan
After absent from the 2011 Shanghai International Auto Show, Shaanxi Auto will also be absent from the 2012 Beijing International Auto Show.
The reporter was informed that there was no new product attack and no heavy news release, which was the first reason for Shaanxi Automobile's lack of development. “The recent Western Conference and Fair was the Shaanxi provincial government's requirement to exhibit, and it is close to the exhibition, so it is necessary to participate. But for the Beijing auto show that won the top spot in the domestic auto show, manufacturers generally have heavy news events or new products. Will participate in the exhibition, and Shaanxi Auto's Tianxingjian system and DeLong M3000 heavy truck before the new promotional activities have been done, there is little significance to come back to exhibitors.†Shaanqi an insider said.
Secondly, in his view, the exhibition has a long way to go and the cost is high. If the effect is not very good, there is no need to chase large and small venues to exhibit.
Once again, Shaanxi Automobile, which has been adhering to the strategy of energy conservation and environmental protection products, wanted to promote natural gas products on the spot through the auto show. However, considering that natural gas heavy trucks had no gas source after being hauled to Beijing, they gave up their participation.
Why Waring does not come to "come together"
Valin Motors has two major heavy truck brands, Valin Star and Star Kema, and its star Kama Heavy Truck has also appeared at the Hannover Motor Show in Germany.
However, she was not active at the domestic auto show in the past two years. For two consecutive Beijing auto shows, I am afraid that you have not seen the shadow of Hualing heavy truck. At the 2011 Shanghai Auto Show, Valin Motor also did not participate in the conference.
Why is the Hualing heavy truck so low-key and unwilling to come together?
A person from Valin Motors stated that although the Beijing Auto Show is known as the country's largest auto show, it is not as good as the Shanghai Auto Show in some respects. The Shanghai Auto Show, which is close to the port, can also attract some foreign customers to negotiate and receive some overseas. Order. "And, whether it is the Beijing auto show or the Shanghai auto show, passenger cars are the theme, and commercial vehicles are only supporting roles for these auto shows, and their publicity is of little significance."