Last week, Audi officially launched the Audi A3 imported car in the Chinese market, which also marked Audi's efforts to further reduce the luxury imported car market. From the overall situation of imported vehicles in China in the first half of this year, the “West Wind” is clearly stronger than “East Wind.” The traditional German imported cars represented by Mercedes-Benz, BMW and Audi have further opened up the gap between Japanese and Korean imported cars in China.

The reporter learned from China’s imported car company that the German car has always been a large importer. In the top three German imported cars, the total lead is still Mercedes, with S-class, R-class and imported E-class hot, In the first seven months of this year, Mercedes-Benz’s cumulative sales reached 74,000 vehicles, while imported vehicles accounted for 80% of the total.

Compared with the imported cars, which account for the vast majority of Mercedes-Benz cars, BMW is also relatively strong in terms of domestic cars. In the first half of the year, domestic BMW sales reached 35,600 vehicles, which includes a certain number of imported BMW 3 Series to supplement capacity shortages. The remaining sales of nearly 40,000 vehicles in the first half of the year were attributed to imported vehicles, of which the BMW 7 Series continued to maintain and expand its absolute advantage in the premium luxury vehicle segment. From January to June, the BMW 7 Series sold a total of 10,835 vehicles, a year-on-year increase of 127%. As the Audi with the largest sales volume among the top three, domestic cars accounted for a large part of them. In the sales of more than 100,000 vehicles in the first half of the year, 14607 were imported.

According to the forecast of China National Automobile Import and Export Corporation, the total number of imported cars in 2010 was approximately 560,000 vehicles. The total amount of imported cars by Mercedes-Benz, BMW, and Audi in the first half of the year was close to 110,000, which is a growing trend. The power is staggering.

It is worth noting that, as a traditional automotive exporter, South Korea and Japan have seen a significant increase in the number of imported cars this year in addition to individual brands, while other models have been somewhat flat and the number of imported cars in the German system has further widened.

It is understood that Lexus, Subaru, Hyundai are well-performed brands in the imported car industry, while Japanese and Korean brands such as Acura, Infiniti, Mitsubishi, Kia, Daewoo, Suzuki are relatively mediocre. Lexus, which has performed poorly last year, is one of the brands that have grown rapidly this year. From January to May, the number of cards sold on the ES240 increased by 183% year-on-year. Last year, more than 10,000 vehicles were sold on the ES240 in China, contributing 60 to its brand. % increase. Compared with Lexus's rebound this year, the Japanese Subaru brand still performed strongly. In 2010, it set a target of 50,000 cars. It is reported that nearly 30,000 imported cars have been sold in the first seven months.

However, more "Dongfeng" did not perform well. Both Yingge and Infiniti performed well. It is reported that at present, the sales volume of RL and TL of Acura brand is not ideal, and Beijing has already owned Acura dealers to withdraw from the market. In the same way, Suzuki, which has just introduced the importer Kaji West, currently has only 3 car supply markets. Import car dealers do not have any hope for the future of this car.

In addition, Mitsubishi Motors and Kia Motors also lost some of their markets due to the narrow product line of imported vehicles. Among them, Kia launched CADENZA Kaizun has just officially listed, the market performance is still difficult to predict. Mitsubishi also only rely on several suv to attract the attention of consumers.