As China's auto consumption shifts to the secondary and tertiary markets, the demand for pick-up trucks is increasing. “2010 is a turning point in the pickup industry. After more than 20 years of bumper development, pickup trucks will also be expected to usher in an increase in volume.” In the face of continued hot sales in the previous October, the head of ZTE Motor Co., Ltd. will be responsible for the future of the pickup industry. Development is full of confidence.

The person in charge introduced that from January to October, ZTE pickups maintained rapid growth, and sales in the first three quarters surpassed that of last year. Among them, the Wei Hu pickup truck, as the high-end pickup of ZTE high-end pickup trucks, has an average monthly sales volume of 1,000, and ZTE has therefore surpassed the product structure strategy target of “high-end pickups account for 30% of the total sales”. According to the analysis, the outbreak of market demand, high-quality products, and continuous marketing are the main reasons for the rapid growth of ZTE pickup trucks.

Market Demand Eruption of Pickups Surpasses Sedan Sales for the First Time

The advent of automobile sales in second and third-tier cities has also made Pica's momentum more and more robust. The data show that from January to October, the pickup increased by 50% year-on-year, surpassing the 31.1% growth rate of the car for the first time, and it performed well, which also reflected the growing demand for pick-up trucks.

The pickup trucks are characterized by "durable and durable, passengers are suitable for both cargoes" and are very popular in the secondary and tertiary markets and rural areas. A peasant user in Jinan said, “I run a small supermarket and often purchase and transport goods between the village and the city. It is very practical. Sometimes it is manned. Whether it is on a flat road or on a country road, Weihu is It can be passed very well, pull people to pull goods, and use one car for both purposes."

Industry insiders believe that the secondary and tertiary markets need pick-up trucks. On the one hand, as a means of production, pickup trucks can transport products; on the other hand, as living materials, pickup trucks can ride 5 people, good performance can adapt to a variety of road conditions, for family travel is also a good choice.