Experts say the factory can use this as a marketing tool

It is reported that on July 13th, the General Administration of Quality Supervision, Inspection and Quarantine issued an announcement that Changan Ford Mazda Automobile Co., Ltd. may have burrs on the steel ring valve mounting holes of some batches of tires. In extreme cases, it may cut the valve and send it to the national quality inspection. The Directorate submitted a recall report. Recalling the new Fiesta 1.3L fashionable and new Fiesta 1.5L fashion cars produced from October 22, 2008 to May 14, 2009, involving a total of 7,563 vehicles. Because burrs may be present in the mounting holes of the rim valves of some batches of tires, the valves may be cut in extreme cases, causing the valve to leak and affecting the normal driving of the vehicle. Changan Ford Mazda Motor will conduct free overhaul of vehicles in the recalled area, polish the valve mounting holes of problem vehicles, remove burrs, and replace valves to eliminate hidden troubles.

It is also a recall of the cause of the parts. This year, several well-known recalls: Camry assisted the vacuum pump and Changan Ford Mazda's "roof window" are due to the quality of parts and components. Comparing the ignition coils of Toyota Reiz's leak-proof doors and some of the international luxury brands, the recall of equipment or technology is decreasing. This may be a good sign. â–¡ Times reporter Zhang Guoyu

This recall promotes parts management

For Chang An Ford's two recalls this year, Yao Yu, director of public relations for Changan Ford felt very helpless. He said that in communicating with leaders in quality management, they stated that 0 defects and 100% perfection are the goals pursued by each company. But in fact, it is really difficult to do it.

Yao Yu said: "In a sense, interpreting a recall is an enterprise's continuous improvement and improvement of its own quality system standards. It is precisely in the course of continuously strengthening and completing the system that quality problems will be discovered. On the one hand, voluntary recalls are on consumption. On the other hand, the person responsible is to solve the problem in the bud. The most terrible thing is that there is a big problem in the quality management of the vehicle manufacturer or supplier, but everyone does not know that after the accident was discovered, it was large. Trouble."

This is a very correct statement. Just two years ago, various kinds of recalls were rare, and almost all of them were exposed by the media or the collective rights of consumers. The reduction in complaints from technology and equipment processes is undoubtedly an example of the improvement of quality management in automakers.

There is a set of factory parts management

According to the introduction of the wide-ranging nature inspection technicians, Guangben’s management of parts suppliers is very strict. For example, it takes more than 3 years of quality tracking before entering the broad-based system. At the same time, after being included in the system, OEMs will still set up quality inspectors at various parts supply points and conduct rigorous reviews from both qualifications and daily production.

In addition, both parties will communicate regularly and strive for excellence. No matter which party finds the problem, there will be equipment that allows both parties to understand the problem at the same time and facilitate timely resolution.

It is also precisely because of such sophisticated systems and hardware equipment supervision that quality management of Japanese cars has been praised globally.

In addition to Ford's part companies in the entire quality supervision system, it also followed Ford's global standards. It is understood that the Ford Global Standard is definitely higher than the current national laws, regulations and industry standards. In addition, Ford has a higher Q1 certification in the internal quality standards system. Yao Yu introduced that in the factory, in fact, it also has a strict assessment of quality, and only the best suppliers will be adopted by the vehicle manufacturer. And there are manufacturers to assess, at any time out of substandard suppliers.

At present, many car dealers still use a higher proportion of foreign suppliers. The foreigners of these suppliers often have good technical cooperation experience with foreign investors of the auto factories.

Experts recommend new quality marketing

A sales director of the US Department of Automobiles introduced that in fact, the recall has now become accustomed to, but car manufacturers do not necessarily learn how to take the initiative to face. The current popular marketing methods related to quality are: “CNCAP×star certification” and “3 years 80,000-km warranty”. However, no one tells you who's accessories for my product.

We do often see manufacturers of ABS systems promoting BOSCH version 8.1 or gearboxes using Japanese Aisin products. Canada’s Magna has become a well-known company in China because of its acquisition of Opel. It shows that everyone cares about auto parts suppliers, and they have such superstitious brand names as consumer products such as Nokia. Manufacturers should borrow such brands to promote their new cars.

At the beginning of its listing, Jianghuai Bentley in China made use of publicity methods such as “Visteon, Johnson, Buster, Siemens, Bosch, Sumitomo, and Delphi and other world-class component suppliers”. Roewe 550 and MG7 also launched similar publicity at the beginning of their listing.

In fact, except for the production of complete vehicles and engines, foreign OEMs are outsourcing almost all of their spare parts, and Japanese and Korean cars often produce their own gearboxes. However, in China, many joint ventures even have to buy engines from other homes, and the closest ones are parts factories belonging to the same group. This provides fertile ground for the branding of parts and components companies.

The director explained that this way, on the one hand, it can give consumers the best mindsets on the one hand, and on the other hand, it can also help build the own brands of domestic parts companies.

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