Shaanxi Blower: Creating a Centennial Foundation with Cultural Reengineering

“Shaanxi has a good cultural foundation. At present, it is vigorously carrying out cultural reconstruction and expects to create a centuries-old foundation for Shaanxi drum through cultural reconstruction.” A person in charge of Shaanxi Blower (Group) Co., Ltd. (hereinafter referred to as Shaanxi Drum) told reporters in this way .
The annual output value of Shaanxi Drum was only 300 million yuan. Since 2001, the annual output value of the company has gradually crossed over to 700 million yuan, 1.3 billion yuan, 2 billion yuan, and 2.5 billion yuan. The development of Shaanxi drum is inseparable from the "persistence, pursuit, Corporate culture of competition, self-confidence, upwards, and goodness. However, at the same time as enterprises have achieved rapid development, leaders of Shaanxi Drum have found that some of the employees of the company have developed a subconscious awareness and dependence. This kind of thinking will undoubtedly affect the development of the company and lead to a decline in the efficiency and effectiveness of the company. In order to change this situation, Shaanxi Drum started planning and implementing corporate culture reconstruction on the basis of its original culture in 2005.
Shaanxi drum's corporate culture reconstruction began with thanksgiving activities. Shaanxi Drum believes that companies must not only be grateful to the society, government, and users, but also to employees; employees must also be grateful to the company, thanks to parents, thank the teacher for the concept. In order to express gratitude to the employees, Shaanxi Drum has experienced the company’s care through staff training, regular health checkups, convalescence of key employees, distribution of event supplies, and a variety of leisure activities. The sense of belonging and loyalty of employees has been greatly enhanced. Shamboo through the development of thanksgiving activities, so that employees regard gratitude as the basic attitude of life.
The person in charge of Shaanxi Drum told reporters that thanksgiving activities are a kind of spiritual product, Shaanxi drums should make “gratitude culture” the mainstream culture of the enterprise, and hope that “thanksgiving culture” can support the development of enterprises and become an important part of Shaanxi Drum brand building and cultural construction. component.
At the same time as the “gratitude culture” was formed, Shaanxi Drum Group established a corporate credit system and integrated employee integrity education into the corporate culture reconstruction, making honesty become a conscious action of employees. Shaanxi Drum has successively formulated regulations such as the “Employee Credit System Construction and Implementation Measures” and “Employee Credit Achievement Archives” so that employees can pursue honesty, integrity, credibility, and honesty as their spiritual pursuit.
The person in charge of Shaanxi Drum told reporters that although the reconstruction of Shamboo’s culture is still in the process of being formed, cultural reconstruction will certainly lay a good foundation for the sustainable development of Shamboo.

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