On November 19, 2014, the annual ranking of China's lubricant industry was held in Beijing. More than 300 industry elites attended the award ceremony. In the selection process, Shell was awarded the “China Lubrication Industry Annual Technical Innovation Gold Award”, “China Lubrication Industry Annual User Experience Excellent Word of Mouth Award” and “The Most Popular Automotive Lubricant Brand of the Year”. Shell's unification of products and users' reputation in the industry's overall rankings fully reflects the valuable value of Shell's consistent adherence to the "practical science and technology" concept and the "near customer" core values.

Deputy General Manager, Market Strategy, Shell Uniform (Beijing) Petrochemical Co., Ltd.

In recognition of this award, Huang Zhichang, general manager of Shell United (Beijing) Petrochemical Co., Ltd., said: "Shell has established its roots in the Chinese market for over 20 years. These awards are recognized by the industry and consumers for our 20 years of hard work and heritage. We are one step closer to our vision of becoming the preferred Chinese lubricant brand for our target customers. The practice of 'practical technology' and the greatest degree of 'closeness to customers' is the long-standing concept of Shell Uniform. This time, the award won again Our belief in future development."

Mr. Huang Zhichang, the general manager of Shell (Beijing) Petrochemical Co., Ltd. (fifth from left) took office

With the rapid economic growth in China, the demand for domestic lubricants has continued to climb, and it has become the world's second largest lubricant market. The increase in demand means that competition will become increasingly fierce. Consumers are increasingly demanding quality requirements for lubricants, and the refined development of products has become crucial. This is a great test for the technological innovation capability of enterprises. As a leading brand of domestic lubricants companies, Shell is adhering to the "practical science and technology" concept, making full use of Shell's unique global scientific research resources, and constantly using cutting-edge scientific and technological forces to shape new products such as the new generation of hydraulic king CI-4 and Heineken 678 series. , U energy, synthetic oil and other sophisticated products. Obtaining the "China Lubricant Industry Annual Gold Award for Technology Innovation" shows that Shell's unified refinement development road and the "practical science and technology" strategic concept have been fully recognized by the industry.

Mr. Huang Zhichang made a speech

Starting from the vision of “becoming the preferred Chinese lubricant brand for target customers”, the concept of proximity to customers will be incorporated into every link of product production and integrated into the blood of Shell unified people. Under the guidance of the principle of customer demand-oriented product development, the formal production of each of Shell's unified products requires collaborative certification through the R&D, production, sales, marketing, and other production chain departments to ensure that products meet customer requirements to the greatest degree. . Adhering to the core values ​​of “close to the customer” and combining Shell's deep roots in China's more than 20 years of deep consumer insights, we have launched unique “UP+Excellent” technologies, and the excellent quality of the combined series of motor oil products has not only received good market feedback. The promotion of synthetic oil in China has made great contribution to the popularization of synthetic oil. It is thanks to the persistence of the “close to the customer” core values, that the Shell unity can be recognized by more and more users, and the excellent harvest can be achieved. Market performance.

According to industry analysts, in recent years, the lube market has become more and more fierce, and the market environment is complicated. However, which of the lubricant companies is strong is the most important and decisive factor. It is an in-depth understanding of the needs of users and a core technological advantage. The three major awards Shell has received this time reflect the deepening of homework and technology innovations. It also highlights the core values ​​accumulated by leading companies that have taken root in the Chinese market for 20 years and the strong future. Market potential.

According to reports, "(2014) China's Lubricant Industry Annual Overall Ratings List" has registered more than 60 well-known brands in the industry, including Shell, Mobil, Castrol, and Shell, and applied for awards. There were 157 awards, with 186,280 valid votes for the industry's public votes, and more than 6 million visits to the official website. According to the big data analysis of voting results, lubricants employees accounted for 45%, and owners accounted for more than 50%, showing that lubricant end users have paid great attention to this event.

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