Six characteristics of Shandong LED lighting market consumption mainstream
January 02 11:08:59, 2024
Zibo Zibo is located at the important intersection of the two strategic economic zones of the Yellow River Delta and the strategic economic zone of the Shandong Peninsula Blue Economic Zone and the economic capital of the provincial capital. It is the third provincial city in Shandong and the birthplace and country of Qi culture. Historical and cultural cities, national civilized cities, and China's top 40 cities, ranked 34th in the 2015 China Urban Comprehensive Economic Competitiveness Ranking of the Chinese Academy of Social Sciences. Zibo is the first batch of science and technology city pilot cities and national-level spark-technical areas, and is an important petrochemical base in the country. The city has built Qilu Chemical Industrial Zone, which is the third domestically approved by the National Development and Reform Commission after Shanghai and Nanjing. The home is specialized in chemical parks; the city has Qilu Equity Custody Trading Center (Qilu Equity Exchange Center); Zibo National Hi-Tech Industrial Development Zone is a national independent innovation demonstration zone in Shandong Peninsula. There are more than 100 lighting stores in Zibo, and there are two main lighting markets: Dafuhao Lighting City and Luzhong Decorative Materials City. Luzhong Decoration Materials City covers about 70% of lighting distributors, with numerous shops and many brands. It is the largest lighting market in Zibo. For many reasons, Dafuhao Lighting City has moved away. At present, there are more than 30 stores, and less than 10 are left. It is estimated that it will soon be relocated. Qian Qiang's selection of Haixuan Group visited Han Peng, general manager of Qianli Lighting. He pointed out that the current trend of Zibo market is still home lighting and low-voltage panel light products, so he is responsible for the beauty of home lighting, because of the strong support from manufacturers. Sales in recent years are on the rise. Guangyi Lighting Chen Yongjian is pessimistic about Shandong's market prospects. He stressed that due to the influence of the environment and e-commerce, the days of physical stores are not so good. Since the beginning of 2014, the sales of physical stores in Zibo market have been shrinking, and now most businesses are struggling. The Philips store in Linyi District of Zibo City, the boss is an aunt, traditional energy-saving lamps sell well. Also represented Teli switch, Philips home lighting. Linpu District Ou Pu lighting area of ​​350 square meters, is home lighting and commercial complex store, can be regarded as the largest local business area. Boss Yao Chen is in his early 20s and is very interested in the e-commerce platform. In July, the EDS platform was used for online promotion and achieved remarkable results. This month, EDS was used to connect the bills. Yao Chen said that the consumption capacity of Linyi District is relatively low, and only about 10 professional sales lights. Dongying City Dongying City is located in the delta of the northeastern part of Shandong Province and the Yellow River estuary. It is the hometown of Sun Wu, an ancient military strategist. It is the birthplace of the Shandong local representative drama Lu Opera, and the rising place of Shengli Oilfield, the second largest oil industry base in China. It was rated as one of the six most beautiful wetlands in China. The Dongying location has obvious advantages. It faces the Bohai Sea in the east, faces Japan and South Korea across the sea, the Beijing-Tianjin-Tang Economic Zone in the north, the Shandong Peninsula Economic Zone in the south, and the vast inland areas to the west. It is an important node in the Bohai Economic Zone. An important part of the Shandong Peninsula urban agglomeration is located at the hub of the Central Plains Economic Zone and the Northeast Economic Zone, the Beijing-Tianjin-Tangshan Economic Zone and the Jiaodong Peninsula Economic Zone. The sales of lamps and lanterns in Dongying City are mainly concentrated in the East Asian lighting market, the gold land building materials market and the surrounding area, and there are more than 100 lighting business operators. Che Xinming of Daguangming Lighting City in Dongcheng City, Dongying City, acting as agent for Philips, Langshi, Fengyun, Guangyu Space, Mulinsen and Yiguang. Engineering and retail. Li Jinhua, the master of the southern artisan in the Dongying Hekou District, was born in the decoration company. He integrated the doors, lamps and furniture together, and works together with retail. Acting Qianpu, bright A, Ou Di Li and other brands, store decoration is luxurious, the atmosphere is very good. Li Jinhua pointed out that there are currently more than a dozen lighting stores in Hekou District. Due to the proximity of Dongying City and the impact of the big environment, the business is not very satisfactory. The southern masters own decoration company, home improvement. Most of the merchants in the estuary purchased from Linyi, but only the southern masters purchased from Guangdong. Qingzhou City Qingzhou City is located in the middle of Shandong Peninsula and is one of the ancient Kyushu. Because it is located between the East China Sea and Taishan Mountain, with a total area of ​​1569 square kilometers, it is a semi-mountain semi-plain topographic structure. Qingzhou has won 17 national-level honorary titles such as the top 100 counties in the county economy, the national health city, the national garden city, the national historical and cultural city, and the national ecological construction demonstration zone. On November 18, 2013, it was rated as a national historical and cultural city by the State Council. There are two Qingzhou lighting markets: the Oriental Trade City and the newly created IKEA Decoration City. The Oriental Trade City is located in the south of Qingzhou Long-distance Station. It is a comprehensive market. The area, grade and scale of the operators are generally small. There are more than 20 lighting and lighting business operators in the market, which are scattered in the market and have no concentrated areas. Most of the operating area is 50-100 square meters, most of the merchants also operate other decorative materials products; and the newly created Yijia decorative materials market has more than 30 lighting and lighting business operators, gathering Ou Pu, NVC, TCL, crown Excellent brands such as Hua, Panasonic and Hailing. Qingzhou Daguangming Lighting, agent of Op, Gordon, Osram, Marantz and other brands. EDS is good, it is a good platform for e-commerce. Three stores are about 1,600 square meters, which is one of the big people in Qingzhou. The five-color store, Qingzhou Tianma, this day is not a copy of Tianma, the name is purely coincidental. The proprietress told reporters that their slogan is that there is no fake in the physical store, and the same money as Taobao. Yiguang Lighting Qingzhou agent, also do Foshan lighting, retail-oriented, Chinese lamps go well, general manager Dong Haibin, retail and engineering, because of the profound cultural heritage of Qingzhou, many people like Chinese lamps, so traditional Chinese lamps sell well .