Bingzhe's business philosophy of “taking people by trust and treating people with sincerity” creates value for customers China Forklift Network: Sun Dong, I'm glad you received our interview in a busy schedule. Would you please briefly introduce your company?

Sun Dong: The company was established in 2002 and its office address is located in Yaohai District, Hefei. Currently, it is an entity company that manufactures, researches and develops and innovates hydraulic components manufacturing. We have a strong foundation for mechanical processing. We have adopted advanced hydraulic pump manufacturing technology at home and abroad. We have optimized design and professional manufacturing. We have a complete processing equipment and testing center and a perfect quality management system. Our products have become domestic brand-name products. . We also hope to cooperate with more major airports.

China Forklift Trucks: Your business philosophy is to “take people by letter and treat people with kindness”, which includes the name of your company “Xinren”. Sun Dong, how do you see these two points? Or, what is your company doing?

Sun Tung: "Trust" means honesty, credibility, and commitment. Formally speaking, it means to be honest, to be honest and to be honest. "Benevolence" is the righteousness and benevolence. In ancient times, Confucius took "benevolence" as the highest moral and moral standard. In today’s complex social relations, we must follow certain rules, and we must “have a chapter to follow and a promise to practice”, and continue to transfer this business philosophy of “taking people by trust and treating people”. People have always insisted on loyalty and faith.

The product has a wide range of coverage and employs high-end talents to ensure that the products tend to be in a leading position. China Forklift Network: Sun Dong. What are the products your company currently produces? Which companies or industries are your company's hydraulic system products successfully used?

Sun Dong: Our company currently produces products that mainly cover high-pressure gear pumps, sub-linked pumps, double pumps, compound pumps, and triple pumps. Among them, gear motors, hydraulic valves, hydraulic cylinders are in the development phase.

China Forklift Network: China's hydraulic drive system manufacturing technology is far less than foreign countries, especially Europe and the United States, this, Sun Dong, how do you think, your company is how to solve this technical problem?

Sun Dong: From the perspective of hydraulic development history, China started later than Europe and America. During the Second World War, 30% of US machine tools used hydraulic transmission, and China is currently in the development stage, according to the current development momentum, in the near future. In the future, China will also have the same hydraulic drive system manufacturing technology as Europe and the United States. Our company will also gradually employ high-end technical personnel, and introduce advanced processing technology and equipment to ensure product stability.

Strengthen talent management, improve management innovation, and optimize technological processes China Forklift Network: A company's development can not be separated from talent, for the talent pool, Xin Yan is how to do it?

Sun Dong: In view of this situation, we mainly adopt two modes: First, we must strengthen the reserve of compound talents that are well-managed, technically and well-managed to meet the needs of market economy development. With the intensification of market competition, the company must continuously improve the management level. Enterprises must rely on the composite talents with outstanding organization, coordination, communication, and analysis capabilities. Second, strengthen the reserve of talents for marketing services that understand customer needs, and excellent marketing. Service personnel can provide services that satisfy customers and improve customer loyalty. Our company must select marketing service personnel according to competition requirements to improve front-line personnel's information collection and business analysis capabilities.

China Forklift Truck Net: Innovation is the driving force behind the development of the company. Please ask Sun Dong, what innovation does your company have in company management?

Sun Dong: The first thing we must do is to fully understand the status quo of enterprise management and tap the existing problems. Secondly, organizers analyze various issues, find solutions and solutions, and some need to modify the existing system or New management system, management innovation is usually combined with the current management methods and then combined with new media or channels, such as: electronic management information. For all kinds of problems, we must make overall plans to find out the business philosophy that suits our own company. Only the concept that suits our company is the innovation of a company. We can only manage to innovate in order to find the management model that suits our own company and regard it as innovation. China Forklift Network: Technological innovation is the benchmark for maintaining the efficient development of enterprises. What innovation does Xinren have in terms of technology? Sun Dong: Our company has made new developments in electronic technology, computer technology, automatic control technology and new processes, and new materials, which has greatly improved the hydraulic system and components at the technical level, and greatly improved the automation of hydraulic transmission. High precision, high speed, high power, miniaturization, and light weight. These aspects are our innovations. Now, we need to constantly challenge ourselves to balance the limits of matching costs and product quality in order to meet the needs of the entire vehicle market for price competition.

Acting supporting both hands, grasping market opportunities, effective risk risk China Forklift Network: rapid development of enterprises, in addition to high-end talent, product innovation, brand promotion, etc., a large market area, accurate market positioning is particularly important, Sun Dong, Xin Ren How to operate in the market positioning? At present, your company is mainly supporting the main plant or looking for agents, or both?

Sun Dong: When our company started its development, it mainly focused on the agency mechanism. Later, as the market continued to expand, the company now develops together with the two main ideas of OEM and agent systems. We all know that in the past five years, China's sustained and rapid economic development has also brought about rapid development of the animal flow industry. Too rapid development has brought two outcomes - an economic bubble and an excess of production, and the entire market is bound to grow slowly. During this period we used two sets of mechanisms to reduce market risk.

China Forklift Truck Network: In the face of the economic downturn, the development of the entire industry is not as good as before. Sun Dong, how do you view the forklift market next year? What measures will Xin Ren take to avoid risks?

Sun Dong: As the country’s 4 trillion yuan investment has gradually shown its effect, the forklift industry is recovering rapidly next year. Our company takes the following measures to avoid risks. First of all, strengthen the operation and management of the company, and minimize the risks of procurement, production, inventory realisation, and realisation of accounts receivable.

Second, according to market demand, development and research of new products cannot be blindly developed and reduce research and development costs. Nowadays, the global economy is sluggish, and reducing the company's costs has become the top priority. Each company evades risks based on its nature. The two points we implemented are also based on the current situation of Xinren.