At present, the traditional marketing mode of communication can no longer meet the needs of the parts and components companies. And customers need to obtain information from their friends or “virtual friends” on the social media platform to support their perception of the brand. Instead of the parts and components companies carrying out "brain platinum" bombing. Here, a large number of automotive e-circles provide you with several trends in future online advertising.

Search engine is no longer the most important propaganda tool With the rise and widespread use of social media, marketing channels will change greatly. From the current dominant model of search engines, the search engine + social media integration of information promotion model gradually. The access to information in social media is not just about microblogging. Microblogging can conduct near-instantaneous information retrieval, and Google, Baidu's current search engine principle can not be achieved. In the future, many Internet news, information, knowledge, search, and sharing can be disseminated through microblogs without having to search for search engines. Because the microblogging has accumulated a lot of popularity, accumulated a lot of excellent content.

Other levels of social media platforms, such as social media, video sharing sites, photo sharing sites, etc., will also make use of the user groups on the platform and combine their own information dissemination characteristics to allow information to be better disseminated on social media platforms. Share some of the search engine search operations to give you the information you want directly on the social media platform.

Network hype will be scattered?

At present, on the one hand, the hype is very hot. On the other hand, the parts and components companies cannot find a suitable Internet service provider. The irregularity of the Internet industry has brought many companies and thugs with some sloppy taste. The Internet hype mentioned here is that netizens are smarter and have strong soft-language skills. The common methods used by online public relations companies: forum posts, soft papers, and preemption of the first six replies to the replies, lead users to participate, and then use the water army to “care” and create a certain degree of heat. Or it may be a blog post written in the manner of a user, or a video broadcast; a somewhat horizontal Internet PR company spends a few or two silver dollars to buy opinion leaders to help companies write soft papers, blog posts, and social media posts.

At present, the auto industry has become a hard-hit area. Many friends who advertise have a sense of guilt. Originally, users went to the auto forum to share their opinions with others and find friends. They did not expect to be thrown into "traps." Everywhere there was soft paper and navy. With the improvement of the ability of netizens to discern, public relations companies are also undergoing transformation, and they may change their face or make a new appearance.

Re-engineering the marketing structure of parts and components companies With the gradual deepening of social media marketing, the marketing structure of future parts and components companies will face the urgent need for re-engineering. Companies should value the value of data, whether it is sales data, user's CRM, or Internet advertising data. The huge wealth hidden in the data, unfortunately the domestic parts and components companies have not used the existing data.

We believe that the future marketing of parts and components companies will integrate the existing data resources of the parts and components companies, such as customer data, and be subdivided through social media marketing, email marketing, and precision database marketing. Marketing structure. Parts companies must update their existing teams and marketing methods, and strengthen their input and tendencies in the areas of data, CRM, e-mail marketing, and social media marketing.

Business e-commerce online marketing trends At present, many opinion leaders in the business field talk about e-community community and the application of social media marketing in e-commerce. We believe that the future of community marketing for parts and components companies is an inevitable trend. In 2010, the online marketing of the automotive industry has also made considerable progress.

The trend of network interaction in future parts and components company marketing is overwhelming, and the methods and strategies therein are still on the way. Only companies that truly understand online marketing, social media marketing and netizen behavior can lead an online marketing war for parts and components companies. .