With the rapid development of China's auto industry, the interest chain of the entire industry has also shifted from pre-sale to post-sale, coupled with the government's implementation of free highway toll-free tolls, which has increased the number of homeowners who drive home. It also increases the opportunities for more people to use cars.

As more and more consumers use cars, they begin to understand the importance of car tires for their safe driving. Therefore, this has driven major tire manufacturers to increase their attention to after-sales service, and has launched various special services to satisfy consumer needs, increase customer loyalty and seize market share.

Michelin tires "With you"

As of May 2012, the cumulative number of "according to you" members nationwide has exceeded 2.4 million. The free roadside assistance service network covers more than 230 cities across the country, with more than 3,200 designated retail stores. The introduction of this after-sales service facilitates the use of customers, and its free 24-hour national road rescue has opened up a precedent for tire companies to open road rescue services to help customers cope with unexpected failures.

Goodyear Tire "Car Babysitter Program"

Unlike Michelin tires, the “along with you” service requires the purchase of Michelin tires to enjoy the service. Goodyear’s service does not impose any conditions on consumers. Consumers do not need to purchase Goodyear tires, as long as they go to the designated Goodyear retail brand. The registration of the shop will become a member, and you can enjoy four free exclusive services. This increased after-sales service consumer awareness and goodwill on the Goodyear brand is conducive to brand promotion and sales.

Kumho Tire "VIP Security Policy"

The people who know the car know that tires such as “bulging”, “tipping”, “being punctured,” “cracking” and so on are mostly caused by poor road conditions and improper driving. Therefore, consumers will basically go to the 4S shop to check. The person identified as the cause does not claim. Kumho Tire's introduction of this characteristic after-sales service has greatly protected the interests of consumers, and implemented its brand "customer satisfaction, quality first" and "safety for every kilometer".

In addition, Kumho Tire also implements a five-year “Three Guarantees” policy for all its products, which is higher than the industry's three-year time limit and covers the entire cycle of tire products from production and sales to the end of normal service life. At the same time, Kumho Tire also actively carried out several free testing activities, perfected the nationwide distributor after-sales service system, and opened an operating hotline. Kumho Tire's series of after-sales service benefits and consumer benefits have significantly improved customer satisfaction.

Winning after sales to win the market

With the development momentum of China's automobile ownership, tire consumers in China are becoming more and more mature. In considering product quality and environmental protection, they are increasingly focusing on the after-sales service capabilities that brand tire shops can provide. It also promoted the industrial upgrading and service upgrading of tire companies, and the service targets of the tire industry have been upgraded from "cars" to "people". Only more humanized services can win consumers' favor, thereby consolidating and increasing market share. We are happy to see this change and look forward to more domestic tire brands joining the competition, giving consumers more choices to be “served”.

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