On January 6, 2012, Weichai Power 2012 annual business meeting was held in Weifang, China. On the scene of the annual business conference, Weichai innovatively launched a fuel-saving experience event, and for the first time implemented real-time TV fuel-saving parameters live broadcast, allowing the audience to know the fuel consumption, engine speed, vehicle speed, and water temperature during the running of the vehicle; At the same time, Weichai announced the high-profile “National Energy-Saving Experience Camp Large-Scale Series of Activities” as a mission to create a conservation-minded society and create a value-oriented product development direction for users. We also use the Weichai Power Million Kilometer Users Club. The establishment of the "opened" new market development model to find new profit growth point.

Weichai Power 2012 Business Conference opens

Fuel-efficient power Weichai Line

In 2011, in the complex market competition, Weichai always adhered to the principle of product as the fundamental and channel and service as the starting point, and always maintained the advantages of market competition. Focusing on the construction of channels, the company will continue to consolidate its relationship with strategic partners and be more focused on providing users with products that can create greater value. The Weichai fuel-efficient engine has become the biggest highlight of the Futian Auman Road Oil-saving version of the heavy truck, and in the new product release of the Shaanxi Heavy Duty Truck Business Annual Meeting, the Weichai engine has become a major selling point.

Participate in the representative of the Weichai Power Truck Power Club

According to the statistics of the survey data, the proportion of the dangerous goods transportation and the transport of the carriages is currently 100%, and the proportion of the standard transportation such as distribution and coal transportation is more than 80%, and the fuel expenditure accounts for 34% of the total transportation costs. It accounts for 70% of the controllable costs. Therefore, the original drivers who relied on the overload limit to make up for the losses caused by high fuel consumption have begun to consider replacing the more fuel-efficient and more economical models under the state of loading, and Weichai has taken advantage of the situation. The full range of fuel-efficient power products is on the market, covering 80-520 hp, supporting medium-sized, heavy-duty trucks, large and medium-sized passenger vehicles and various engineering machinery products. Weichai’s powerful R&D supporting capabilities can provide customized power distribution solutions for users. Satisfy the user's fuel-saving wish.

The Weichai 2012 Business Annual Conference also held a rich quiz session

In the scene of real-time fuel-efficient fuel-saving live video of the fuel-efficient experience event, the actual fuel consumption of the Weichai WP12.375N engine reached 37.8L/100km in the 100km high-speed road fuel-saving experience. Weichai engines have such outstanding performance. Weichai's technical experts said that Weichai's engines benefit from the leading applications of "D-speed power" and "powertrain matching technology."

The actual fuel consumption of Weichai WP12.375N engine reached 37.8L/100km

According to experts, the D-speed power developed by Weichai's innovations has avoided the high-speed, high-fuel-consuming areas and further broadened the engine's low fuel consumption area. Through rational allocation, the entire vehicle can run more in the low fuel consumption area. When applied to a standard transport vehicle, it has four major advantages of “high power, low fuel consumption, long life, and low noise” under common vehicle speed conditions. While benefiting from the only national national commercial vehicle powertrain assembly engineering technology research center established by WeChai at the national Ministry of Science and Technology, Weichai has launched a “Powertrain System Matching Technology” that complies with international standards through years of professional research. The fuel-efficient power is matched with a multi-gear transmission and a small-speed single-stage rear axle. Changing the fuel-saving method by relying solely on the engine will greatly improve the economic efficiency of the vehicle. After rigorous experiments with a year-long powertrain system, the Weichai 10-liter and 12-liter standard-launch engines all have significant fuel-saving performance. Among them, the fuel consumption of the 12-liter engine has dropped by 15.8%. Cost, create more economic benefits.

Over the years, Weichai has always insisted on innovation-driven, advocated the concept of green power, energy conservation and emission reduction, and made positive contributions to the overall technological innovation of the industry and related industries. At present, Weichai has established product research and development institutions in three countries and seven regions in North America, Europe and China to build an industry chain innovation platform, continuously improve product performance, and provide users with high-quality and high-efficiency power products. According to statistics, during the “Eleventh Five-Year Plan” period, Weichai has accumulated more than 50 new products, and has successively successfully developed high-power high-speed diesel engines that meet the National III, National IV, and National V emission standards and have completely independent intellectual property rights. The main technical indicators are in line with the international advanced level. Among them, the Blue-Rising III engine, which is currently supplied in large quantities in the market, is more than 15% more fuel-efficient than similar domestic products. According to industry association statistics, the use of Weichai engines can achieve annual fuel savings of more than 4,800 liters per year when each commercial vehicle is operating 100,000 kilometers. If calculated by one million vehicles, it can save nearly 5 million tons of diesel a year.

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Open the new market model after the full life cycle

While making great efforts to create maximum value for users, Weichai takes “responsibility first” and satisfies the needs of users in all aspects.

In the 65th anniversary celebration, Weichai solemnly announced that it will support the development and growth of corporate culture, from the previous "communication, tolerance, responsibility" to "responsibility, communication, tolerance." This is not only a change of order, but also Weichai as a large-scale state-owned enterprise, and has the courage to take responsibility for the country and the Chinese equipment manufacturing industry.

Weichai foundry, pictured as unpainted engine

At the 2012 business conference, Weichai also focused on “safety” while creating greater value for its customers. For Weichai, which has reached a 20% share of the large passenger car market, this move has highlighted Sense of responsibility. At this business conference, Weichai formally announced the launch of the Million Kilometer Customer Rewards Program, which will use one year's time to carry out “finding millions of kilometers of users”, “use of car cases to promote”, and “Weichai products promotion” for terminals. Series activities. In response to the use of Weichai engines for more than one million kilometers, the company announced the establishment of the Weichai Power Million Kilometer Users Club, the launch of the Weichai Power Million Kilometer Customer Rewards Program, and formulated special service policies to provide users with a full life cycle service.

In the industrial field, the concept of “full lifecycle service” has been accepted by more and more customers worldwide. Its value lies in the fact that the value created by the product for the user will not only be reduced over time, but will also add value because of product optimization. However, in the diesel engine field, it is still a "fresh product" - there are not many companies that say that they really do less. Most companies provide services within the “three-guarantee period,” and the most prone to problems or failures are often outside the “three-guarantee period.”

Weichai Power 2012 Business Annual Meeting Product Exhibition Area

The full life cycle service enables the product to always be in an optimal state for the user: to provide regular “medical check-ups” in addition to regular maintenance, to evaluate product performance, to prepare adequate Spare Parts, to provide ancillary facilities for expansion, and then Refurbishment of old machines, etc. Weichai hopes to carry out humanistic care for users through its full lifecycle service, so that users can get better services by spending as little as possible.

The full life cycle service reflects Weichai's responsibility to end users, and it is also a further extension of Weichai's service industrialization. It is a profit growth point in the aftermarket.

As the largest supplier in China's engine industry and the largest supplier in the industry, Weichai Power is fully aware that if we face the homogeneity of domestic manufacturing products, the declining profit margins, and the ever-increasing external competition environment, we will only focus our attention on In the manufacturing sector, sooner or later, it will become a “wage earner” for the world brand. It must actively create the competitiveness of the marketing model, enhance the customer’s product experience, and become the inevitable choice with brand appeal and channel strength to maintain differentiated competitive advantages. In the industry, Weichai proposed the concept of "service industrialization" as early as in 2002, and guided the industry to realize the change from "selling products" to "selling services." In response to the background of customers, competition, and change as the main features of the era, providing more additional services for consumers, and establishing after-sales service management on the information system, Weichai effectively integrates multiple after-sales service points to create The service brand marked "Service Shinkansen". Its "Service Shinkansen" service concept is based on "customer satisfaction is our tenet", adhering to the "say, do, more attentive" service commitment, to provide users with a dedicated network, professional accessories, professionals, special engine oil The "four specialties" service strives to make users more satisfied and at ease. At present, Weichai's existing after-market business has covered five major sectors including services, spare parts, oil products, remanufacturing, and proprietary technology products. It has established 3,800 maintenance service stations and proposed innovative 5P service projects: Exclusive Service, exclusive accessories, special oil, exclusive equipment, professional remanufacturing.

Weichai Power 2012 Business Conference Large-scale Arts Evening Show

In the United States, the automotive aftermarket service industry is known as the “gold industry”; in Europe, the automotive aftermarket is also the main source of profit for the automotive industry. At present, the Weichai engine has a market holding of more than 3 million units, and it has grown rapidly at a rate of 600,000 units per year. It has maintained its number one position in the world's high-speed and high-power engines for seven consecutive years. This has made the aftermarket of the Weichai engine Unlimited potential. The establishment of “Weichai Power Million Kilometer User Club” is a new attempt by Weichai in the post-market. At this business conference, Weichai proposed a 5.8 billion yuan after-market sales target in 2012. After the market implements unified management, achieves brand unification, unified channels, unified policies, and determines the post-market strategy: strategic win-win, channel development, shared development, and puts forward the core concept of the post-market: allowing users to save money and make channels to make money. Improve customer satisfaction as the main line, improve the timeliness and effectiveness of services as an entry point, and adjust policies and management models to ensure that the company will take advantage of the comprehensive advantages of oil spare parts and remanufacturing to maximize the channel and Users create value and strive to build a "full life cycle" engine and unique aftermarket service platform for Weichai.

The China Trucking Network reporter learned that the Weichai Power 2012 annual business meeting will be divided into truck power, construction machinery, supplier conferences, post-market conferences, power generation, marine machinery, international services, power generation equipment, passenger car power, etc. The club was held until January 12.

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