Yuchai Group Uses ASEAN Expo to Promote Internationalization
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Yuchai Group Becomes a Strategic Partner of China-ASEAN Expo
In the autumn of September 27th, 2009, the signing ceremony and press conference of the strategic partner of the China-ASEAN Expo was held. Mingyuan Xindu Hotel was held in Nanning. Chen Wu, an autonomous party committee member and vice chairman of the autonomous region, attended the signing ceremony and issued a certificate to the cooperative company. As one of the seven contracted companies, Gu Tangsheng, president of Yuchai Group Corporation, signed a strategic cooperation agreement with the China-ASEAN Expo on behalf of Yuchai Group and received a certificate, marking Yuchai Group becoming the sixth China. - Strategic partners of ASEAN Expo. Nearly 30 domestic mainstream media witnessed the signing of the contract.
The China-ASEAN Expo is one of the ten most influential national brand exhibitions in China. It is an important platform for exchanges and cooperation between China and ASEAN, and an important window for Guangxi's opening to the outside world. It is also the opening up of ASEAN markets and the implementation of international operations by many companies. The most convenient, effective, and influential trading platform! The Yuchai Group’s choice to cooperate with the ASEAN Expo is to deepen cooperation with the ASEAN Expo organizers, better use the ASEAN Expo's trading platform, and use the ASEAN Expo as a shortcut to ASEAN countries to further expand Southeast Asia’s Yuchai In overseas markets, Yuchai’s internationalization process has been promoted with a powerful engine and injected with strong driving force. In addition, the significance of this move by Yuchai Group lies in its efforts to fully implement the China-ASEAN Expo and promote the economic development of Guangxi, and fully fulfill its responsibilities as a corporate social citizen.
Gu Tang said at the meeting that the cooperation between the Yuchai Group and the ASEAN Expo will surely be a win-win situation for both parties and a mutually beneficial development. First, the ASEAN Expo will help Yuchai expand its market in Southeast Asia. Southeast Asia is Yuchai's important overseas market. Yuchai plans to break through Southeast Asia by 2010 and realize large-volume export engines. Through deeper cooperation with ASEAN Expo organizers, Yuchai will expand its brand influence in ASEAN countries, promote exchanges and contacts between Yuchai and ASEAN countries, seek more development opportunities, and further expand the Southeast Asian market. The second is that it will help Yuchai to better enjoy the results of product tax reduction and trade and investment facilitation.
In 2010, China-ASEAN Free Trade Area will be completed on schedule. More than 90% of the goods between China and ASEAN will achieve zero tariffs, and service trade and investment cooperation will also be more convenient. These measures to reduce tariffs and non-tariff barriers will help reduce transaction costs and create more trade opportunities. At present, Yuchai has approximately 30,000 overseas engine markets in ASEAN countries such as Vietnam, Indonesia, the Philippines, and Malaysia. If the company can play its due role through the ASEAN Expo in the future, the amount of holdings will further expand. The third is to provide practical and help for Yuchai to effectively integrate ASEAN countries’ culture. As the cultural differences between ASEAN countries are relatively large, Yuchai needs modest learning and seriously studies the issue of cultural integration. Through the platform of the ASEAN Expo, Yuchai will make greater breakthroughs in international cultural integration.
Zheng Junjian, secretary-general of the China-ASEAN Expo Secretariat, said at the press conference that the Expo is striving to create a brand-name for strategic partners, explore new markets, and create business opportunities. The 6th Expo will invite CCTV, People’s Daily, Sina.com, Asahi Shimbun, the Associated Press and more than 200 mainstream media and more than 1,000 journalists from all over the world to conduct comprehensive interviews and coverage, further intensifying the promotion of strategic partners. . At the same time, strategic partners will also be arranged to speak at key events such as the Business and Investment Summit, Customs and Business Cooperation Forum, and Financial Forum to promote corporate branding.
The other six companies signed this time are China Nonferrous Metals Mining Group, Guangxi Investment Group, Guangxi Agricultural Group, Guangxi Nonferrous Metals Group, Guangxi Liugang Group and Guangxi Sanhuan Group.