"Business photo + home" dual engine development Opto Lighting future performance growth can be expected
December 09 04:00:16, 2024
Recently, Opal Lighting released the "2017 Performance Express", saying that the company achieved a total operating income of 6.957 billion yuan in 2017, an increase of 27.03% over the previous year; a total profit of 801 million yuan, an increase of 32.44%; a net profit of 681 million. Yuan, an increase of 34.44%. Overall, the company's operating conditions are stable. Recently, Opal Lighting released the "2017 Performance Express", saying that the company's total operating income in 2017 was 6.957 billion yuan, up 27.03% year-on-year; the total profit was 801 million yuan, up 32.44% year-on-year. The net profit attributable to the mother was 681 million yuan, a year-on-year increase of 34.44%. Overall, the company's operating conditions are stable and its performance has risen steadily. In 2017, Op Lighting has extended its position to the overall lighting solution service platform based on the traditional lighting source manufacturing, keeping pace with the lighting industry's accelerated integration of light source/lighting integration, and gradually highlighting the company's industry in terms of technology, manufacturing and branding. Competitive advantage, the company is expected to further deepen the influence of the brand in the LED field with the leading position of the lighting industry. At present, under the trend of fast replacement of traditional energy-saving lighting by domestic LED energy-saving lighting, Op-Light's LED energy-saving products quickly occupy the market under the dual-engine drive of commercial and home, bringing considerable sales performance to the company. Extending the business sector layout in the global market In 2017, Op Lighting has enriched the product category and extended business segment, and gradually transformed into a lighting system and integrated home integrated solution service provider. The company is based on lighting products and continues to expand categories to electricians, integrated homes, sanitary ware, etc. And continue to enrich the home lighting products series, the introduction of Western-style retro, new Asian fashion, crystal lights and other stylized products, and based on the advantages of the channel platform, open up various business segments. At the same time, Op Lighting has increased investment in various channels to enhance the penetration of all channels. In the field of home lighting, Op Lighting continues to optimize the dealer grading system. In terms of terminal construction, the company accelerates the coverage of outlets and further enriches the terminal form. In the operation of store operations, Optim optimizes the operating standards of retail stores and develops a retail operation management manual. In order to cultivate dealers' large store operation and management capabilities, and enhance the sales skills of store shopping guides, while helping to sell terminals, it will provide consumers with a good shopping environment and a one-stop shopping experience. In addition, Op Lighting has also sought to create a global lighting company by cultivating overseas market operations teams. In the face of international key markets, OPP has implemented a localized operation and management model, and added local operations teams in Indonesia and Thailand to enhance local brand influence. At the same time, in order to coordinate with the strategic layout of globalization, the company has intensified the training and reserve of international talents, and officially launched the Opal Global Eagle Talent Development Plan. E-commerce in line with the trend In recent years, Op Lighting has paid more and more attention to the development of e-commerce, and its investment has increased year by year, and its achievements are even more impressive. It is reported that as early as 2008, Op Lighting has opened the Tmall flagship store; in 2011, it gradually paid attention to and cut into the e-commerce field; in 2012, realized the importance of e-commerce channels for the future development of the company, set up the e-commerce division, recruiting professional Personnel, strengthen brand promotion in e-commerce platforms such as Taobao, Tmall, and Jingdong; in 2013, it began to further increase investment in e-commerce; since 2014, the performance of Opu's e-commerce has doubled in 2017. On the same day, it achieved sales of 300 million yuan, ranking first in the lighting home improvement industry for five consecutive years. The annual e-commerce revenue accounted for more than 20%. It can be seen that in recent years, online e-commerce has become an important sales channel for Op Lighting. The high-speed performance growth of one step has made the e-commerce business become an important growth pole for the rapid development of Ou Pu Lighting. Digital Transformation Layout Smart Lighting Under the wave of Internet technology, Op Lighting actively embraces the Internet, using digital technology to carry out high-efficiency management changes, and driven by the market's individualized demand, proactively reserves core technical capabilities and significantly enhances manufacturing. Efficiency, and the use of digital technology to achieve human-standard data standardization, leading the innovation of the entire industry. This is the key to the success of Op Lighting's digital transformation. On the basis of the company's firm implementation of digital transformation, Opal Lighting has continuously carried out intelligent research and development of products, and has realized from single lamp control to whole house smart home, and has also achieved automated scale production in product manufacturing; meanwhile, Op Lighting Provide customized lighting solutions for different groups of people, according to children, adults, the elderly physiological, psychological and lighting use scenarios, design lighting that meets their needs, making consumers' home life easier. Now the sales of smart lamps have exceeded 200 million yuan, and large enterprises such as Huawei and Tencent have become partners of Op Lighting. Smart life has become the development trend of the future world. Op Lighting has been exploring the possibilities of the future, seeking the connection point between intelligent lighting and future life, and has the ability to embrace the future and create a higher quality comfortable life for users. Summary: As the price of LED light sources continues to decline, the penetration rate of the LED industry is bound to accelerate, and the industry entry threshold will gradually increase. Large enterprises can use the brand influence to deeply cultivate the original market and explore new fields. As a leading enterprise in the LED industry, Op Lighting has significant advantages in terms of brand, channel, R&D technology, production operation, talents and management. The sales scale of the company's products is expected to expand further, and the future performance growth is expected.
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