A few days ago, the World Brand Lab released the 2014 China's 500 Most Valuable Brands list, and many auto and related companies, including BAIC Group, re-listed, and there are many rising ranks. From this, we can see that the car companies pay more and more attention to the brand, and China is stepping into the car power.
In fact, although China has surpassed the United States since 2009 and has become the world's largest auto consumer market, this does not mean that China has entered the ranks of world-class auto powers. As Xu Heyi, chairman of BAIC Group, said, this is because China does not have a world-class car brand, and Chinese companies have yet to form a comprehensive brand. And these are precisely the important criteria for measuring whether a country is a world car power.
Since the first Jiefang brand car was launched in 1956, the Chinese automobile industry has been more than half a century old. After more than 50 years of ups and downs, China's auto industry has grown from scratch, from self-reliance to finding joint venture partners, and then to the self-developed brand gradually growing and maturing, the achievements made during this period are endless, and many moments are worth commemorating. However, when it comes to brand awareness, it started to sprout after China joined the WTO in 2011.
I still remember that on September 17, 2004, in a Chinese shoe city in Elche, Spain, some Spaniards were shocked by local merchants because of the dissatisfaction with the cheap products of Chinese merchants. They burned a truck carrying a Wenzhou shoe container and a Wenzhou shoe store's warehouse. This incident has made many Chinese companies understand that low-price strategies help us to squeeze into the international market, but it is not a long-term solution, nor is it the core of Chinese enterprises to explore international markets and gain trade benefits. A solid competitive advantage is based on brand and technology, and how to shape your own brand and gain international recognition is a matter of life and death.
Brand power is not only a manifestation of culture and soft power, but promotion is not a one-off event. First of all, to achieve technological innovation, have their own core technology. After that, the brand concept and brand culture are gradually integrated into the whole process of the enterprise value chain to promote enterprise transformation and transformation and upgrading.
Stephen Vogel, a professor at the University of Oxford's Saide Business School, believes that Chinese companies should think about how to build a well-known brand through multiple channels, because Chinese brands lack an impressive brand story compared to successful foreign brands. Opportunities for the globalization of Chinese brands. At present, many Chinese car companies, including BAIC Group, are exploring the road ahead of the brand and have achieved certain results. These achievements are gratifying, and the future performance of Chinese car companies is worth looking forward to.

Plastic Lumps Shredder

Plastic Lumps Shredder,Ce Plastic Blocks Single Shaft Shredder,Plastic Lumps Single Axle Shredder,Pe Lumps Recycling Shredde

DILOYA GROUP CO.,LTD. , https://www.diloyarecycle.com