From the market to see the proud brand of poor performance

In the blink of an eye, in the middle of the year, the performance of each model was different in the first half of 2011. In this issue, this newspaper integrated the market performance of various brand models in the first half of the year, and selected several salable models and frustrated models in the first half of 2011, hoping to provide some references for the purchase of cars by friends.

Fearful of small cars and poor performance of self-owned brands are those models that do not sell well or whose market performance has not reached expectations. But frustration does not mean bad, as long as marketing is right, today's frustrated models will become tomorrow's proud models.

The reporters found that in the first half of this year, the car market was mostly in the form of small cars, and there were three more prominent ones, including Beijing Hyundai Accent, Chang'an Mazda Mazda 2 and Changan Suzuki’s new Alto.

As a modern entry-level model of Beijing, Accent has almost no market after Rena’s listing. Mazda 2 sold even worse. Following monthly sales fell below 1,000 units in April to 843, Mazda 2 sold only 582 units in May.

Chang'an Suzuki’s new Alto’s performance was actually quite good this year. In the third year after listing, the monthly sales volume exceeded 5,000 units, although compared with the average monthly sales of Chery’s QQ and BYD’s F0’s competitors over 10,000 units, it’s not. It took a lot, but it has made great progress compared to the previous two years. However, the recent private exposure of Changan Suzuki allowed the 4S shop to call the owner to check the brake system without publicly recalling the incident, which caused the new Alto to suffer a crisis of confidence.

In the first half of this year, many brands of self-owned brands did not perform well. Such as Aeolus S30 and H30, the monthly sales volume has always been around 1,000 cars. There is also the high hopes of FAW Car B70, dealers can not significantly stimulate price reductions to increase sales, monthly sales are always up and down in 2000.

In addition, FAW's Mazda Ruiyi did not perform well in the first half of the year. In fact, Ruiyi hasn't had a hot sale since it was listed. Reporter visited the auto market and found that each FAW Mazda 4S shop is in the days of selling a lost one, many dealers are losing money to earn money.

It is a matter of frustration that the popular models of Volkswagen will be disappointed. The so-called "proud model" refers to a model whose market performance exceeds the industry's expectations.

The reporter's investigation found that there are not many proud models in the first half of this year, and most of them are Volkswagen branded models, including Shanghai Volkswagen Tiguan, Audi Q5, Audi A4L, FAW-Volkswagen Golf FAW-Volkswagen Golf 6, Shanghai Volkswagen Long Yat. In addition, Yinglang, Shanghai GM, is also very eye-catching.

As the first SUV model under Shanghai Volkswagen, Tiguan has been favored by consumers since its launch. The reporter learned from the Beijing auto market that the Touan concept is still in a state of increase, which is evident in its attractiveness. The average monthly sales of more than 9,000 vehicles in the first half of this year also made Tiguan rank among the top three SUV models.

Similar to the concept of Tiguan, the Audi Q5 has also maintained a fare increase since its listing. Although due to lack of capacity, Q5 sales are not very high, but the profits are very rich. After the expansion of the Audi plant, sales of the Q5 increased month by month and a new high of 4,523 units was created in May.

Among the Volkswagen brands, there is also a model that increases sales, which is Golf 6. With the increase of production capacity, the sales of Golf 6 in April and May reached 8,207 and 9,164 vehicles, not far from the monthly sales target of 10,000 vehicles.

Also as a representative of fashion models, Hideo was also short-listed for this proud model, with an average monthly sales of more than 10,000 units allowing more and more opportunities for us to meet Hideo in the street.

Finally, there is also a Shanghai Volkswagen mid-size car Lam Lai, this Shanghai Volkswagen self-developed models in the first half of 2011, the average monthly sales of more than 20,000, will be far behind other mid-level models.

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