Light truck export cost advantages gradually lost to improve product quality is the key
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As the international economy began to recover in the aftermath of the financial crisis, China’s export companies, represented by automobiles, have also seen a significant increase in exports, but behind the prosperity, we must also see hidden problems in the future.
Taking light trucks as an example, the volume of China's light truck exports has grown significantly in the past year. It is expected that the number of light truck exports in China will continue to grow at a rate of more than 10% in the next five years. Although the export situation is excellent, it still cannot cover up the problems.
First of all, China's light truck export market is single. Although the export volume of the national light trucks is large, the regions currently exported are still concentrated in the Middle East, Africa, and Latin America. Because the purchasing power of users in these areas is not strong, and the product quality requirements are not high, China's light-card companies can seize the market with good price advantage, but with the development of global economic development, with the rise of India, Vietnam, Indonesia and other developing countries , is a Chinese company with cost advantages, the advantages are getting weaker and weaker.
Secondly, the access standards of some importing countries have also been greatly improved. In contrast, the quality of China's light trucks has not been able to improve in time. From the current situation, the brake system, emissions and noise problems are still very obvious and widespread. Although the light truck industry is an important part of China's auto industry and an important carrier for independent development, with solid foundations and promising prospects, the current technological content and competitiveness of enterprise products are still insufficient, and more explicit market analysis and corresponding technological development are needed.
It is expected that during the 12th Five-Year Plan period, China will probably implement the emission standard requirements for China's light-duty truck industry above China IV. This will significantly increase production costs for light truck manufacturers. Some companies with poor production technology are likely to be merged or eliminated. With the introduction of a series of policies, China’s light truck manufacturers must pay attention to the quality of products and take the path of innovation and R&D.
As the saying goes, “If you do not advance, you will retreat.†China's light trucks have achieved good results in foreign markets. If you want to continue to be brilliant, you must improve product quality, master key technologies, and improve service levels, otherwise you will be replaced.