Surviving is a trick for victory truck business
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On December 11th, Daimler will suspend production for one month across the board. Volvo also decided to cut another 1,000 people in the near future. The same "cold pressing" is China's commercial vehicle market. In this "winter," survival is victory. For this reason, major domestic commercial vehicle companies are striving to find a way out in management, products, and sales.
Management: take annual leave
The economic downturn, in the face of open source difficulties, throttling seems to be an inevitable choice for businesses. The relevant person in charge of Dongfeng Commercial Vehicle Co., Ltd. believes: “The compression cost is a very rational choice during this period. Dongfeng Commercial Vehicles is currently actively cutting down on travel expenses and office expenses.â€
"The funding must be compressed. In the second half of this year, we will gradually save money by consolidating basic management. Next year we will also increase the intensity of basic management," said the person in charge of the Planning Department of FAW Group. "There are fewer orders, and the production line has continued to work overtime from 24 hours to normal rhythm. Some non-urgent projects have been slowed down, and sales companies have also reduced some activities." Liu Keqiang, assistant general manager and marketing director of Shaanxi Auto Sales Co. .
According to the “Commercial Automotive News†reporter, as orders have fallen sharply, many companies have started to restrict production or stop production. The drastic reduction in production time has resulted in a temporary excess of human resources. Some companies choose to give employees vacations.
Dongfeng Commercial Vehicle Co., Ltd. began to arrange 10 to 20 days of paid vacations for its internal employees. Heavy trucks also had similar plans. “The production task in the first half of the year is heavy, and there is a shortage of manpower, and the possibility of vacation is very small. Now that there are fewer orders, employees are given time off. We are now encouraging employees to take public breaks. At the same time, we have also dismissed some contracts that have expired. Temporary workers.†Guo Huanan, director of the Propaganda Department of CNHTC, told reporters.
In fact, the reduction of orders also provides a rare opportunity for companies to conduct employee training. Many companies have organized centralized training to improve the employees' business capabilities.
“With fewer jobs, it is certain that employees must be managed through study. Heavy truck has been working hard in the first half of the year. This is an opportunity. Let us systematically summarize our previous work and increase the number of employees in theory. "Guo Huanan said.
“In the second half of this year, Hongyan’s middle-level cadres went to Shanghai for three rounds of training. In addition, Hongyan also launched a 'Boiling Trip', that is, sending key employees to Italy to learn advanced management experience. And technical process," said Jiang Jianhua, manager of SAIC Iveco Hongyan Public Relations Department. Liu Keqiang told the reporter that Shaanxi Auto has already stepped up its training efforts since the second half of this year.
The relevant person in charge of Dongfeng Commercial Vehicle Company revealed that: “In addition to business training, Dongfeng Commercial Vehicles also organized a variety of cultural and sports activities to enhance the cohesiveness of the organization. The party members’ representative conference that had not been held before was also under preparation.†At the same time, people said: "In addition to enhancing the cohesion of employees, Dongfeng is now taking the opportunity to tap some talents. At present, many Nissan experts have been working in Dongfeng."
Product: Precision Farming
In an interview, the reporter found that “slimming for the winter†is only a transitional measure. Most commercial vehicle companies focus their work on “retreat and networking†and go all out to accumulate strength for the next market growth.
“Shouqi has always placed product quality on the most important position. We are supporting ZF and we have signed agreements with German mainland companies to continuously improve the reliability of our products. At present, our efforts are to make SINOTRUK 2009 new cars. As soon as it was listed, it became popular. In addition, CNHTC also strengthened its conversion capability, hoping that the conversion capacity could reach 100,000 next year. This year, there are some long-term investments by CNHTC, such as the acquisition of Big Tooth, holding of Liuzhou Canal, and Hubei Warwick. Constantly improving the entire industry chain, these are paving the way for the future development of heavy truck." Guohua Nan introduced.
Liu Keqiang also told reporters that Shaanxi Automobile's ongoing product development and technological transformation projects have accelerated their progress.
The products that the company will be listed next year are also in full preparation. In addition to the upcoming N07 models and upgraded version of Haoqi, the company will also launch the 908 models after two years of preparation. In the near future, new product users will be tested on road tests to pave the way for next year's listing.
Sales: Heavy Terminals
According to media reports, as of August this year, the number of small and medium-sized enterprises that have closed down in China has reached 680 million. These fallen enterprises are mostly in the Pearl River Delta and the Yangtze River Delta. “In this case, vehicle companies usually use market share as the main aspect of evaluating dealers. If the total sales of dealers are reduced, but the market share has not changed, the company basically believes that the dealers have completed the tasks; if the dealers sell the total As the volume increases, the market share has fallen, and companies do not recognize it,†an industry source told reporters.
In the face of increasingly fierce market competition, the maintenance of terminals has become the focus of corporate work.
“In the past few months we have been increasing our efforts in market development. The more we are in a highly competitive environment, the more we need to enhance our sales capabilities. Our sales staff are even harder than before.†said the person in charge of Dongfeng Commercial Vehicle Company.
“In heavy truck sales, customers value actual results more, so Auman puts money in places where he can directly measure the amount of money, focuses more on direct marketing activities such as user promotions, and communicates more with users, giving more benefits to consumers.†Beiqi Xu Xiangming, head of the Futian Auman branding department, introduced: “The government has introduced a series of policies that may spur large customers’ intentions to purchase cars. Next year, we will focus on visiting PetroChina, Sinopec, and some special vehicle customers to strengthen industry communication and thus directly contribute to sales. â€
Liu Keqiang also stated: “Shaanxi Auto Sales has also accelerated the frequency of visiting customers, maintaining one-to-one communication with users, understanding the real needs of users, and preparing for next year’s work.â€
In addition, although the overseas market for commercial vehicles is somewhat restrained, there is still room for it. The head of Dongfeng Commercial Vehicle Market Department stated: “The expansion of overseas exports is also a priority for the group companies. Dongfeng has been actively communicating with Russia for various certifications. For the past two months, Dongfeng has already sold 1 in Iran. Ten thousand heavy trucks also performed well in the Russian market. In the future, we will further expand the number of overseas exports."