On March 21, 2011, Bridgestone hosted the anniversary celebration of the 80th anniversary of the founding of the Group, and introduced the new corporate philosophy and brand logo recently issued by the Bridgestone Group to China. The new Chinese brand logo was officially released. .

The theme of Bridgestone's 80th anniversary celebration is "Quality casts excellence and faith drives the future." Media, government guests and long-term partners from across the country have witnessed this historic moment. At the celebration site, the history gallery and product display area led the guests to review the Bridgestone Group from hard work to high-speed development; from technology accumulation to technological innovation; from going abroad to become a globally diversified international company for 80 years Stormy history. Bridgestone Group's new brand logo was unveiled at the final presentation of the event. Takeda Bronze, Executive Director of Bridgestone, Chairman of Bridgestone Tire Business China, Takeda Bunta, and Vice President of China, Yamamoto Komori, symbolized the opening of a new era. The key will present a brand-new logo to the "Chinese symbiosis," "soft in the middle," and "the sense of speed in the era" to Chinese consumers. Looking back at the past, Bridgetown GM wrote a legend for 80 years; looking forward to a hundred years, Bridgestone people made a new orientation to their own development.

At the same time, 2011 is also a historic period for the 12th anniversary of Bridgestone’s tire production in China. Since China's tire industry started to realize localization in 1999, it has been making unremitting efforts to achieve its business goals of “taking root in Chinese society and becoming a popular company”. In just 12 years, Bridgestone has established an operating system covering production, management, sales, and research and development in China. Today, Bridgestone’s brand influence has spread across the country.

In the past 12 years, Bridgestone has ushered in a new starting point in China. Towards the future, how to follow the Group's new corporate philosophy to plan a new development path. Takeda Bronte, President of Bridgestone Tire China, said: Bridgestone, which has always been “contributing to society with the highest quality” over the past 80 years, has grown into a multicultural company. As an international cultural company, Bridgestone will regard the diversified corporate culture that has been brought together so far as the driving force behind its continued development and contribute to the automotive industry in China.

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