Can the agriculture of the wings of the Internet really take off?

Government level

Network does not understand people do not understand how the Internet + agriculture?

Yesterday, the author read a news, the general idea is that the Spring Festival is approaching, some migrant workers began to consider returning home tickets, but because they can't access the Internet, they can't buy tickets in time. Therefore, some migrant workers write letters to the Ministry of Communications. I hope that the Spring Festival will come to seek help from the policy.

This phenomenon fully shows that many farmers in China are still unfamiliar with the Internet. On the other hand, it also reflects the imperfection of rural network access and infrastructure construction. This is the big gap between urban and rural informatization construction. If the big problem in network design in the city is the speed and speed of the network, then the big problem facing the rural areas is the presence and absence of the network.

How common is this phenomenon? According to relevant data, at present, about 50,000 administrative villages in China do not have broadband access, and 150,000 administrative villages have broadband access, but the utilization rate is not high. About 70% of farmers do not have the experience of using the Internet to shop. In addition, there are many problems such as logistics failure, information occlusion, and widespread islanding.

How to better and faster promote the "Internet + agriculture" as the leader of the local government level, we should first solve the problem one by one according to the actual situation in the local area. Not only seriously study and accelerate the construction of information superhighway, the popularity of the Internet, respect the stage characteristics of regional development, advance layout, focus on cultivating market entities such as e-commerce, and truly enable operators to make profits and achieve coordinated development as soon as possible. At the same time, we will effectively solve the problems of current logistics industry policy fragmentation, multi-head management, and cold chain logistics. If the previous slogan is "I want to get rich first, then in the era of the Internet, I should say that I want to get rich + road repair + repair. The high-speed road of network information."

Enterprise level

Ali and Jingdong Internet + Agriculture is an online shop?

Since 2015, the new concept of “Internet + Agriculture” has been officially established at the national policy level. This year, the No. 1 Document of the Central Committee once again proposed that the idea of ​​"Internet + "modern agriculture" should be vigorously promoted. Perhaps it is the support of the policy. For example, Alibaba, Jingdong Mall, and Net Library Group have laid out the giants of e-commerce giants. County and rural areas.

Among them, Alibaba, a “talker” in the e-commerce industry, proposed a “rural partner” plan, which aims to invest 10 billion yuan in three to five years, and establish 1,000 county-level service centers and 100,000 town service stations. Jingdong proposed a channel sinking strategy, and cooperated with the “Pioneer Station” plan and the “Village Agent” plan to expand the channel to the rural market.

From the perspective of the promotion of the two companies alone, it seems that it is really necessary to cooperate with the policy to vigorously expand the rural market, so that rural people can sell their products to the whole country while shopping through the e-commerce platform. But after careful observation, it is not difficult to find that the nature of the two "shops" model is not as good as its "boasting".

Based on "Ali Village Amoy": During the "618" period this year, Ali Village's popular items were curved TV, 55-inch HD smart TV, French multi-door refrigerator and 1.5 energy-saving air conditioners. In terms of brand names, TCL, Midea, Gree, Oaks, Hisense, Haier, Apple, Lenovo, LeTV, and Meiling are leading sales.

From the data point of view, there is basically no agricultural product on the list. Most of them are sold from cities to rural areas. Farmers are only consumers and not exporters of products. However, the goal of “Internet + Agriculture” is to integrate various resources through the capabilities of the Internet to ensure the quality of agricultural products is more secure and production efficiency is higher. And let healthy agricultural products be exported to ordinary people's homes at reasonable prices. The important characteristic is to sell agricultural products instead of simply selling the goods to the countryside.

Based on the above, the author believes that from the reality, the current Ali and Jingdong online store sales model can not fully explain the true meaning of "Internet + agriculture", because the two currently do only to the home appliances The products of the business platform are sold to the countryside, "fat yourself, and lose others."